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January 3, 2017 // 8:30 AM

13 Sales Email Templates Perfect for the New Year

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The beginning of the new year is a fantastic time to reach out to buyers. Your prospects are focused on starting fresh, driving change, and setting yearly goals -- if you reach out with a relevant suggestion or compelling value proposition, they’ll be primed to respond. Double down on this effect by referencing the holiday in your message.

Adding some humor and levity to your sales emails will improve your response rates as well. Most messages are relatively cut-and-dry, so prospects are usually surprised and impressed by anything with a little personality.

Use the 13 New Year’s-themed templates below to connect, follow up, and close the loop with prospects -- and start 2017 off strong.

Prospecting Templates

1) “Don’t drop the ball”

Why this works: To motivate your prospect to respond, remind them of a timely opportunity and offer your expertise.

[Prospect name], how are you handling [challenge]?

Hi [prospect name],

The ball might’ve dropped in Times Square, but I’m guessing you don’t want to drop the ball on [initiative, recent company announcement, industry shift, likely challenge].

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I have a few suggestions on [improving / addressing business challenge]. Are you free on [date and time] to discuss them?

Best,
[Your name]

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2) “I can’t do this alone”

Why this works: The self-deprecation will give your recipient a chuckle and make you seem more human and relatable. In addition, they’ll appreciate your focus on their goals.

[Prospect name], I need your help

Hey [prospect name],

This year, I’m resolving to help you [solve X challenge, accomplish Y goal, pursue Z opportunity]. Oh, and [work out more often, eat less dessert, get organized] … but I’m less confident about that one.

Will you help me keep at least one of my resolutions? If you’re available on [date and time], I have X suggestions that may help in [business area].

Thank you,
[Your name]

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3) Short and sweet

Why this works: This email is short, easy to read, and engaging. If your prospect has already started thinking about the trend you mention, they’ll be impressed by your timing. If they haven’t started thinking about it, they’ll be eager for your help and insights.

New year, new [prospect’s company]?

Hi [prospect name],

Thanks to [trend], [business area, strategic focus] will be a major focus in 2017 for companies of [prospect’s size] in [prospect’s space]. How does [prospect’s company] plan to capitalize on this change?

Best,
[Your name]

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4) “Congratulations”

Why this works: Show your prospect you’ve done your research by referencing company news. And because your prospect simply needs to say “yes” or “no,” responding will feel nearly effortless.

Cheers to [prospect’s company]

Hello [prospect name],

Most people are still toasting to the new year, but I’m lifting a virtual glass to [prospect’s company] in honor of [recent announcement].

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Typically, businesses who do X [struggle with A, pursue B next, double their return by investing in C, minimize risk with D strategy]. Have you considered this approach?

Best,
[Your name]

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5) “Time is of the essence”

Why this works: The cheeky subject line will entice your recipient to open the email -- and its helpful, relevant, non-pushy contents will prompt them to respond.

[Prospect name], I’ve waited all year to send you this

Hi [prospect name],

To be fair, since it’s [date] 2017 I’ve only waited X days … But when it comes to [likely challenge, opportunity, industry shift], time is of the essence.

How is [prospect’s company] planning to [deal with challenge, capitalize on X opportunity, respond to industry shift]? This [blog post, podcast episode, white paper] has some interesting tips.

Cheers,
[Your name]

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6) “First of your kind

Why this works: Your prospect is far likelier to respond to an offer to help than a request for their time. Once you’ve added value to their life, they’ll be eager to learn how your offering can help them even more.

[Prospect name], I want to be the first ...

… to wish you a Happy New Year, that is.

Now that we’ve gotten the last scraps of confetti out of our hair, I have a serious question. Would you be interested in [an introduction to helpful person, a feature in a post I’m writing on X, a recommendation on achieving Y]?

[Your name]

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7) “Proton pack weapon not included”

Why this works: Who doesn’t love a Ghostbusters reference? This creative email shows off your personality while showing your prospect what you can offer.

As Bill Murray once said …

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I might not have a proton pack weapon, but I do have a few suggestions for [solving pain point]. Is that a challenge [prospect’s company] is currently dealing with?

[Your name]

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Follow Up Templates

1) “If at first you don’t succeed … ”

Why this works: Your honesty will impress the buyer and help you earn their trust. Even if they’re not currently dealing with the pain points you’ve included, they may be impressed enough with your straightforward approach to respond regardless.

Turning the page

Hi [prospect name],

I’ve reached out to [prospect’s company] a few times over the past [X months, year] but haven’t heard back. What I talked about clearly didn’t resonate. In honor of the new year, I’m refocusing on your needs.

The companies I work with in [prospect’s industry] of [prospect’s size] typically struggle with these challenges:

  • [Challenge #1]
  • [Challenge #2]

Are you experiencing either of these?

Best,
[Your name]

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2) “Looking forward”

Why this works: “Prediction” articles are a dime a dozen around this time. Find one that applies to your prospect’s industry, geographic territory, product space, target demographic, and/or internal policies and pass it along. They’ll be grateful for your helpfulness, likely leading to an opportunity to present your solution down the line.

[Prospect name], have you seen this?

Hey [prospect name],

I came across this post on [2017 predictions for prospect’s industry or market] and thought of you. The author thinks [X event] is highly likely -- does [prospect’s company] have a plan in place for [responding to, minimizing the impact of, profiting from] this change?

Best,
[Your name]

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3) “No sales pitch, guaranteed”

Why this works: If you’ve been unable to get a prospect on the phone, this template may do the trick. The unexpected approach will surprise them and pique their interest. In addition, they’ll feel like you’re doing them a favor rather than the other way around.

I have an interesting New Year’s Resolution

Hi [prospect name],

In honor of the new year, I’m doing something that might sound crazy: I’m giving my time away for free.

The last time we spoke, you [expressed concern, demonstrated interest] in [business area related to rep’s expertise]. If you want a no-strings-attached [15-minute, 20-minute, half hour] consultation on [rep’s area of expertise], just [book a slot on my calendar, respond with your preferred date and time] -- no sales pitch, guaranteed.

There’s no catch -- I’d rather commit to this resolution than try to exercise more (and fail for the third year in a row).

Looking forward to discussing [how to solve X, drive Y results],

[Your name]

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A note of caution: Don’t bait-and-switch anyone who takes you up on the offer. Buyers will get annoyed if you turn your consultation into a sales pitch -- and rightfully so. Once you’ve spent 15 to 30 minutes helping them, request another meeting to talk about your product’s ability to help them with the same goals.

Breakup Templates

1)“Not just because it’s New Year’s”

Why this works: This classic line from When Harry Met Sally will elicit a smile from your recipient. Meanwhile, hearing this is their last opportunity to work with you will incite some much-needed urgency.

Times are changin’

Hello [prospect name],

I promise, I’m not just reaching out because it’s New Year’s ...

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I’m reaching out to ask if you’re still interested in [driving X results, investing in Y business area, fixing Z issue]. If this is no longer a priority, do I have permission to close your file?

Thanks,
[Your name]

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2) “Reevaluating your strategies”

Why this works: This short and sweet message gives buyers one last chance to respond before you professionally move on.

[Prospect’s company] 2017 [business area] plans?

Hi [prospect name],

As [prospect’s company] enters the new year, you might be reevaluating your strategies for X. Are you still interested in discussing [solutions to/opportunities in] X for [prospect’s company]?

If not, please let me know so I can stop reaching out.

Best,
[Your name]

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3) We don’t talk anymore

Why this works: Playfully put yourself back on the buyer’s radar without guilt-tripping them.

It's been a while

Hi [prospect name],

We don’t talk anymore, like we used to … But it’s a new year, and I’m ready to try one last time.

When we last spoke, we discussed [pain] and how [product] could help [drive X results]. Are you still interested in continuing that discussion? If not, please let me know so I can stop playing this song.

Best,
[Your name]

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These templates will make it easier to hit your first quota of the year. Now that deserves a toast.

HubSpot CRM

Topics: Sales Emails

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