Historically, the biggest source of conflict between Marketing and Sales can be summed up in a single word.
Marketing generates leads. Sales decides most of these leads aren’t qualified. They tell the marketing department they need more leads. The marketers say, “What about all those leads we’ve already given you?!?”
And the cycle continues.
Establishing Lead Criteria and an SLA
We don’t simply ask athletes to play fairly: We also establish rules and use referees. Along similar lines, companies can’t expect their sales and ... Read More