Good salespeople spend a lot of time crafting personalized, relevant emails. They proofread their messages several times over to make sure there are absolutely no grammatical errors. They insert an interesting statistic at the beginning to grab the recipient's attention, and agonize over the subject line. Finally, they press the send button ... and the buyer immediately hits "delete." All that work, gone in an instant.
"According to the Harvard Business Review, the average business executive gets 200+ emails a day. So your prospects cope with being crazy busy and overwhelmed the same way you do: Scan and triage," Blount writes. "In this paradigm, to get opened, your prospecting email must stand out from all of the noise and be compelling enough to entice a click. Sadly, though, most prospecting email scream 'delete me.'"
After you learn how to prevent buyers from pushing that dreadful "delete" key, peruse five more of the week's best sales articles below.