Some pretty specific stereotypes exist around salespeople, and they're often negative. That got us wondering: What do consumers and buyers really think about salespeople? What can a salesperson do to create a positive and valuable experience for their prospects? And how do salespeople today approach potential customers?

These questions matter because the evolution of the buyer's journey has created a lot of change in the traditional sales process. Many organizations still haven't evolved the way they do sales -- think cold calling -- and as a result they end up bothering potential customers and further perpetuating a negative image of salespeople. 

HubSpot Research invites you to take part in our short survey. Tell us how you work today as a sales professional. We'll use the data to break down what prospects expect from salespeople and help sales pros like you become trusted advisors.

 take the sales disconnect survey

Originally published Jan 20, 2016 12:00:00 PM, updated February 01 2017


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