If you still haven't bought the idea of social media for sales, here's one quick data point for you: 74% of buyers rely on social networks to guide purchase decisions.
Translation: You need to be on social media -- not only because your buyers are on there, but also because they're using social media to decide how to spend their money.
You've likely joined LinkedIn and Twitter, and maybe you've been growing your network, connecting with clients and prospects -- and that's great! But simply being connected to people isn't going to influence their buying decisions. To do that, you have to share information.
Not sure where to start? You're in luck. Here are three content types you can be easily sharing with your network.
1) Existing Content
A client of mine in the financial services industry found it could dramatically increase traffic to its webinars and in-person seminars when its sales reps shared the announcements with their individual networks. And the sales folks loved it because the content was easy to share, valuable for their networks, and gave the reps loads of promising inbound leads.
2) Others' Content
If you're reading this blog, chances are you also keep up with trade journals and other publications to stay on top of what's going on in your industry. So, next time you read something interesting, simply let people know! Post a link, and don't be shy to provide some thoughts of your own on the topic. For example, you can even share this blog post with the social share buttons above or post to Twitter instantly by clicking here.
3) Your Content
Blog posts, podcasts, webinars, articles ... whatever capacity you want to communicate your thoughts and insights, do it! Then share it! And it doesn't necessarily have to be difficult or time-consuming.
For instance, one of my clients sells commercial roofing solutions all across the country, with hundreds of sales reps out on the road every week. Using nothing more than their smartphones, these reps recently began taking pictures of roof problems and posting them to LinkedIn along with a description of how they would fix them. The posts drew an incredible number of views from just a few minutes of easy work.
There's no shortage of content to share, so don't stress too much over what you're posting and simply start posting.
Are there other places you're finding content to share? Let us know in the comments.