Ahh, the end of the month is here.
It’s a unique time for sales reps because some have already hit their quota, while others are still coming across the “finish line” so to speak. For some reps, the final few days of every month are spent reaching out to new buyers and following up with prospects in their pipeline in hopes of closing a few more deals before the clock strikes midnight.
But while it is important to establish new relationships with prospects, reps can sometimes forget to send end-of-month follow-up emails to the most important people in their inbox: the customers who have already purchased their product.
The rep-customer relationship is built on steady flow of communication, and the end of the month is a great chance to reach out and touch base with customers. These are the people who have already committed to you and your product; it’s important you say hello frequently, because they hold the keys to new business.
Texas Tech University found that 83% of consumers are comfortable making a referral after a positive experience. If you have 100 customers, imagine 83 of those people referring you to someone new because you took some time to reach out at the end of every month. And that’s a big deal, because prospects are four times more likely to buy when referred by a friend, according to Nielsen.
But it doesn’t stop there: those referred customers’ lifetime value is 16% higher than non-referred customers. See what I’m getting at?
Staying in touch every month can be critical for a rep’s long-term success. With this in mind, we’ve assembled a few email templates for you to use to check in with customers at the end of every month, depending on how the past 30 days went. These quick messages will show you care and that you value the person’s business.
Building a relationship with your customer continues to be the foundation for success in sales. At the end of every month, simply reaching out and showing your support can go a long way in that effort.
Do you send end-of-month emails to customers? If so, what impact do they have?