In the last few weeks, how many cold sales emails have you received? Okay, now of those cold emails, how many did you respond to?
So why are sales reps still using this tactic when we know it’s not effective? You’ve personally ignored hundreds of these emails. Why would you expect buyers to react any differently?
Selling to someone you have a relationship with is easier and more effective than trying to build rapport out of thin air and shove your product down a buyer's throat. The cold email doesn’t fail because your product is weak; it flops because cold-sourced prospects haven’t shown any interest in what you’re selling.
So how do you get the ball rolling with prospects if cold outreach goes unanswered?
The time has come for sales reps to start sending warm emails. Here’s what to do -- and check out our prospecting email checklist for a more thorough guide.
Originally published Dec 17, 2015 7:30:00 AM, updated June 10 2021