Okay, you probably don't want to start your sales demo with "I mean, what's the deal with airline peanuts? Am I right, folks?" Only Jerry Seinfeld can get a laugh out of airline food humor. Do not attempt.
There's probably nothing more intimidating than getting up in front of a room of people expecting you to make them laugh. Although presenting your product to a roomful of stakeholders expecting you to provide value and tie your offering into their day-to-day lives is likely a close second.
All jokes aside, salespeople could stand to learn a thing or two from stand-up comedians. The greats know how to use body language to their advantage, adapt their tone to match the audience, and spin a heckler's game around on them. And if you swap "heckling" for "objecting," these all sound like skills salespeople would be wise to master.
"Great comedians are all great presenters in their own rights," Wong writes. "To be able to keep an audience of hundreds and thousands engaged for greater than 90 minutes and leaving them wanting more is the key to their success."
After channeling your inner Louis C.K., check out five more of the week's best sales posts.