Sales can be a discouraging profession. You could write the greatest sales email of all time, and a decision maker still wouldn't respond to it if they just happen to be running to a meeting, in the midst of a horrible day, or just plain grumpy. And sadly, all of these things are out of your control.
However, don't throw up your hands and dramatically exclaim "It's hopeless!" quite yet. While your decision maker's schedule, workload, and mood are out of your hands, there are still things you can do to increase the chances of a reply.
"If you want an influencer to help you, make your ask up front," Diaz-Ortiz writes. But "never ask an influencer to brainstorm. The reality is that very busy people you want something from almost never have time to brainstorm with you. They also don't have time to prioritize 'building a relationship' with you.
This is why autobiographical intro emails that hope for vague relationship building and end without an ask never work," she concludes.
After spending some time perfecting your pitch, check out five more of the week's most intriguing sales articles below.