With the rise of these platforms and their email capabilities, sales teams everywhere got previously unthinkable access to new prospects.
Experts are uncertain of when it began exactly, but it is widely believed sales teams everywhere began shotgunning templated sales emails around the same time grandmothers began firing chain letters to their grandchildren.
Fast-forward about 15 years, and we’ve evolved to spot this type of templated communication and ignore it.
We’ve gotten dark in our emailing practices because we know we can hit hundreds or thousands of people in mere seconds. It takes much more time to get personal with a video.
But text has limited power in transmitting your message, whereas video appeals to human beings on multiple biological levels.
Based on Daft and Lengel’s findings, the most powerful medium is a face-to-face conversation. In this interaction, both parties have access to the full arsenal of communication tools:
Body language, gestures, and posture
Since you can’t always have a face-to-face conversation with your prospect, video conferencing (or video messaging) is the best alternative.
Nearly everything that’s possible with a face-to-face conversation is also possible when you communicate with video, a rich medium that leaves minimal room for ambiguity.
As for a lean medium like a templated email? Well, it’s below two-way radio on the chart! You’d be better off communicating with your prospect via walkie talkie.
“Is your business experiencing problems with sales? OVER.”
Using video provides prospects with a high-fidelity look at who you are and what you have to offer,. And thanks to mirror neurons, whatever emotions you convey in the video, the prospect is likely to experience on some level too.
As a result, you’ll experience higher conversions, warmer conversations, and better relationships. It’s science.
Originally published Oct 26, 2017 7:30:00 AM, updated March 25 2019