In the world of sales, one three-letter acronym is a household name: CRM. A practically ubiquitous sales tool, CRM softwares don’t only make your sales reps’ lives easier -- they also help your company grow into a well-oiled machine.
First things first -- what’s a CRM? A customer relationship management system is software that tracks every interaction a sales rep or company employee has with a lead or customer in one centralized place. The best CRM frees up the time reps spend manually recording contact information and other data, so they can sell instead.