When it comes to email prospecting, timing is everything. Maybe you’ve got a game-changing tip for a new prospect -- but if you email her on a Sunday morning, that tip will probably end up in her trash. Or perhaps you message a prospect at 8 a.m. on a Wednesday, but you forget his time zone is four hours behindand he's probably not checking his inbox. Womp womp.
But even sticking to business hours isn’t enough to guarantee a response. According to this infographic from Smart Insights, emails that require action are less successful when you send them on a Monday or Tuesday. (Makes sense: People are still recovering from their weekends.) That means you’ll probably want to send emails with big asks near the end of the week, when your recipients will be more likely to follow through.