If you've been in sales or marketing for any amount of time, you've likely heard the phrase "Sell the sizzle, not the steak." But what does it really mean?
Here's an example of selling the steak vs. the sizzle:Steak: "This is a gadget. It contains feature X and feature Y. It is A by B square feet, and comes in five colors."
Sizzle: "Want more revenue, increased customer satisfaction, and easier transactions? This gadget can help you achieve all three of these goals."
Which sales rep would you buy from? It's a no-brainer.
Word choice can make or break a deal. Even if you offer the best product on the market by a mile, you'll have a hard time selling it without the right positioning.
The infographic below, created by Uberflip, provides a quick science lesson on the importance of wording, as well as a throwback ad that shows emotional words are just as powerful now as they ever were. Scroll to the final section for 56 unique words and phrases that conjure powerful feelings in your prospects, and make them more likely to buy.
If, When, and How You Should Leverage a Sales Gimmick
The Complete Guide to Sales Contracts: 6 Templates to Shorten Your Sales Cycle
43 Questions to Create a Sense of Urgency
A Classic Way to Create a Sense of Urgency in Your Prospect
The Negotiation Tactic Sabotaging You Every Time You Close
5 Powerful Ways to Get Prospects to Buy Faster
How to Keep a Deal's Momentum Going When Your Prospect Goes On Vacation
14 Questions That Will Convince Prospects to Change From the Status Quo
4 Powerful Ways to Get Buyers to Admit They Need Help
4 Tactics to Crush Sales Interruptions and Revive Stalled Deals
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