As an SMB owner, you probably know that surveys are one of the most effective tools for obtaining customer feedback. However, creating and distributing them can be a completely different challenge.
Without the right software, your team can spend days, even weeks, trying to produce a perfect survey. Even then, the quality and formatting of your hand-made questionnaire may not be up to par with the standards of your industry. Instead, your team needs a survey creation tool that can help them set up an effective feedback loop.
The good news is that your business doesn't have to spend money to adopt this software. There are plenty of free options your team can use to create a survey. To help you with your search, check out the list below for the best online survey makers.
9 Best Free Survey Tools
The 9 Best Free Online Survey Makers
HubSpot recently ungated its Forms Builder as part of its free CRM. With this tool, you can create surveys that automatically transfer customer data directly into your CRM. You can customize form questions using the drag-and-drop editor and choose from over a dozen question types. And, after the form is submitted, the survey can trigger notification emails that either follow-up with customers or alert your team to new leads.
With SurveyMonkey, creating a simple survey is easy and you can immediately share it via a link or embed code. This is a good option for smaller businesses with fewer clients, as the free version only allows each survey to include 10 questions and collect 100 responses. It does, however, let your team create unlimited surveys, so you can send out as many 10-question forms as you would like.
SoGoSurvey is a very comprehensive tool as far as free survey makers go. It allows for unlimited surveys like SurveyMonkey but also unlimited questions. You can ask your customers as many questions as your heart desires, utilizing over 20 different question types. With SoGoSurvey, your team can collect 200 responses per year, so consider one in-depth survey or a series of shorter, targeted surveys.
Here's a free survey maker that lets you customize your survey's design. Adding your brand's aesthetic can take it up a notch and with Typeform, you can create unlimited custom surveys with no restriction on questions.
An especially cool feature is that you can embed responses into the text of your survey. So, if a respondent fills in their name in one question, you can refer to them by name in the following ones. This personalizes your surveys creating a stronger relationship with your customers.
SurveyPlanet's free version allows for unlimited surveys, questions, and responses. This lack of restrictions makes it a perfect option for bigger businesses who are constantly looking to survey large audiences. One limitation of this tool is that it can be difficult to export data unless you upgrade to their Pro version. Be sure to keep that option in mind before launching a massive feedback campaign.
Google Forms is another tool that offers unlimited surveys, questions, and responses. Since Google Forms doesn't have a paid version, all of its capabilities are available to users. This means access to a full range of custom design and data export options.
With Google Forms, it's easy to export data as it automatically syncs with Google Sheets. With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses who want a complete range of features within a simple interface.
Survey Gizmo offers unlimited surveys and questions, however, you can only collect 50 responses per survey. So, it's best to use this tool with very targeted groups, such as a specific internal team or a select group of customers who recently purchased a product. Additionally, this free version offers many expected features, such as basic reporting, templates, and some varied question types.
SurveyLegend is unique from others on this list as the free version only allows you to create three surveys per account. However, you can include unlimited questions and collect unlimited responses, so be sure to make those three surveys count. Paid versions are a good choice for larger enterprises and are used by companies like Samsung and Airbnb. That being said, you can still customize your survey's design with the free version, giving your survey the same, enterprise-level quality.
While the paid versions of Zoho Survey offer a plethora of valuable features -- multilingual surveys, offline surveys, advanced reporting, etc. -- the free version still has the components you need to create an effective survey. With this option, you can create unlimited surveys, but each one is restricted to 15 questions and 150 responses. This is a good option for smaller businesses who need to create quick, short surveys without any extra pizzazz.
Now that you have a tool to make your survey, learn about writing survey questions.
Originally published Sep 3, 2019 8:00:00 AM, updated August 21 2019