Sometimes, the mantra "all publicity is good publicity" feels a little out of touch. Having your business get eaten alive by vicious Facebook reviewers — hounding you for mistakes you're working tirelessly to fix — might seem kind of overwhelming. And it's (rightfully) against Facebook policy to selectively delete particularly scathing feedback.
So what are you left to do? You can brace yourself and weather the storm, or you can take a second to shut out the world around you while you remedy the issues your customers are berating you for.
Both options have an appropriate time and place, but if you choose the latter option, you're going to need to know how to turn off reviews on Facebook. Here's a helpful guide and infographic to lead you through the process.
How to Turn Off Reviews on Facebook
Click the 'settings' menu for your page.
Select the 'templates and tabs' option from the menu on the left side of the page.
Find and select the 'reviews' tab from that sub-menu.
Click the 'show reviews' slider to turn off reviews on your page.
Click the 'save' button.
Here's a visual guide to the process:
Turning off Facebook reviews is a big call to make that can have both positive and negative implications. Before making that decision, it's important to consider both how your business is faring as a whole and how your audience is perceiving you as a result.
Now that we've touched on the "how" of the process, let's take a look at the "why."
Why You Might Want to Turn off Reviews on Facebook
There are going to be points when business isn't booming — ugly stretches where you're prone to an influx of bad reviews. You could be subject to a product recall or an employee of yours might have provided particularly poor customer service before you became hip to their behavior and replaced them.
The public's perception of your business can be volatile, and there's a good chance you won't want to be bombarded with disgruntled customers venting frustrations before you have the chance to address them.
As previously mentioned, you can't selectively delete reviews on Facebook — so long as they're not inappropriate, obscene, or flat-out false. And even if that's the case, that process can still take a while to see through.
If your business is in a rough patch that you're working tirelessly to address, it might be in your best interest to turn off Facebook reviews until you're on the side of it.
If you put in the effort, the hard times your business might fall on will pass, but the reviews that come with them won't go away. If you're in that position, it could be in your best interest to disable your Facebook reviews.
Why You Might Not Want to Turn off Reviews on Facebook
Reviews — good or bad — provide a degree of legitimacy to your business. They let potential customers know that others engage with your company and imply that you care about customer feedback.
Keeping negative reviews up also provides you with the opportunity to respond. You get to say your piece and let prospects and customers know that you hear them. You can demonstrate that you understand where they're coming from and are willing to take the necessary steps to address the issues and concerns they're raising.
Turning off Facebook reviews more or less nullifies your ability to do any of that. It can kneecap your perceived authenticity. Sometimes it might be better to face the music and explicitly let your audience know the specific strides you plan on taking to make things right.
Turning off Facebook reviews is a process that should take a lot of thought and consideration. It's up to you to decide whether taking harsh reviews on the chin or keeping things calm until you have your business in order suits your situation better. No matter which route you take, it's helpful to know how to shut Facebook reviews down — just in case they get to be too much.
Originally published Jul 24, 2020 8:00:00 AM, updated July 24 2020