WordPress is one of the most preferred website hosts in the world. It's user-friendly and great for businesses who are looking to roll out their first website. Users can quickly learn the fundamentals of web design and build effective webpages to host their content.

However, once you learn the basics of creating webpages, WordPress's page editor doesn't include many options for customization.

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If you want to fully customize your webpages on WordPress then you'll need to integrate a page builder with your account. In this post, we'll break down how to use a WordPress page builder as well as the best options available for download in 2020.

How to Use Page Builders in WordPress

By default, WordPress provides its users with pre-designed themes that can be used to host your entire website. While these templates are great for providing your web design team with a baseline to start from, they can't be customized easily. With the default themes, your developers won't have much flexibility when it comes to making design or functionality modifications on your WordPress pages. This is where a page builder comes in handy.

Page builders let you build and customize your page layouts in WordPress. These are plug-ins that are installed into your account and are used to design and develop new pages based on your site's theme. Even if you don't have any experience in web design, WordPress builders make it easy for you to create a unique look and feel to your website pages.

Before you jump ahead and check out the best page builders available, you'll want to make sure you're picking the best option for your business. If you're new to WordPress or its page builders, there are a few factors to keep in mind when shopping around. Below are a few details you'll want to pay attention to when adding a page builder to your WordPress account.


One of the first things you'll want to check is whether the page builder is compatible with your current WordPress theme. If not, you'll be forced to change your site's theme which can be costly and time-consuming. If you find that you're having issues with compatibility, look for page builders that work with all WordPress themes.

Builder Type

When picking a WordPress builder there are primarily two types of building options to chose from. The first option is the drag-and-drop setup where it gives users a set of modules that they can click and drag into their layout. Depending on where they drag the module to, the software adjusts the page and adapts the design. This method is very user-friendly and makes web design easy for users who don't have much web design experience.

The other builder type you can select is an HTML builder. This type of builder requires users to input HTML code to design their web pages. While this requires you to have a vast understanding of coding and web design, these types of setups allow you to customize every single detail on your website.

Mobile Responsiveness

Just because a builder is easy to use and simple to integrate doesn't always mean that it's responsive on a mobile interface. Make sure that the builder you choose has options to view the page in a mobile preview. This way you can double check whether your web design carries over to phone or tablet devices. If not, you'll want to choose a different builder that can set up media queries which will make your design more responsive.

Now that you know what to look for in a WordPress page builder, let's break down some of the best options available for 2020.


1. Elementor

Elementor is a drag-and-drop builder that allows you to test your design in a mobile view. As we discussed earlier, this is a very useful feature as it allows you to see whether your design carries over to phones and tablets. What's great about Elementor's builder is that you can even make edits to your design while working in the mobile preview mode. With this feature, you don't have to waste time switching back and forth between the editing view and the preview.

Price: Free

2. Avada

Avada is a website builder with an intuitive drag-and-drop visual interface that makes building websites super easy. In addition to being SEO and mobile-friendly, Avada is compatible with many popular plugins like WooCommerce, Slider Revolution, WPML, ACF Pro, Convert Plus, and more.

There are currently 66 pre-built websites included with Avada that you can fully customize using a wide variety of options and design elements available. Furthermore, you can design and build any number of dynamic layouts for each page of your website without any coding knowledge.

Price: $60

3. Beaver Builder

Beaver Builder is a drag-and-drop page builder that comes with pre-made templates that your team can customize to your liking. This way you don't have to start from scratch when creating a new website or page. After you're finishing customizing your template you can save your new design to be used for future pages that you create.

Price: $99

4. Cornerstone

Cornerstone is a page builder that provides over 40 page elements that are building blocks for beautiful pages. It's compatible from all themes and provides the foundation for X theme, one of the fastest selling themes on Themeforest of all time.

Price: $39 or free with purchase of X theme

5. Themify

Even though it's a drag-and-drop setup, Themify is a WordPress page builder that lets you customize nearly every aspect of your web page. One handy feature that it includes is a column and row generator that lets you stack modules on your page in a grid formation. This is incredibly helpful when designing product pages because you can group content together into neat clusters.

Another cool feature that Themify offers is animation modules. You can add over 60 different animations to your webpage using the pre-designed modules that Themify provides. This can help give your CTA or content offer a little added pop when users are browsing around your page.

Price: Free

6. Divi Builder

Divi Builder is a powerful WordPress page builder that comes with an array of customization options. One noteworthy feature is its audio player module that allows you to embed an audio file into your web page. Visitors can then play the audio clip directly on your website without having to download it.

Another handy module that Divi Builder offers is their video slider. Not only can you use this module to embed a video on your page, but you can also embed multiple videos together in a rotating carousel. Rather than having a long list of videos to scroll through, users can watch one video then quickly cycle to the next one using the video slider. This should reduce distractions for your visitors and make it less likely that they'll navigate away from your content.

Price: $89/year

7. SiteOrigin

SiteOrigin is a popular WordPress page builder that's been downloaded over one million times. Users enjoy SiteOrigin's page builder because it allows you to start from any WordPress theme that you like. Your developers don't have to commit to one theme and you can switch themes whenever you wish. This way you can create different pages that all look unique and won't be confused with one another.

Price: Free

8. Thrive Architect

Thrive Architect has developed a page builder that makes web design quick and efficient. The software is intuitive as users can "click-to-edit" anything on the page. With Thrive Architect, even users with no background in web design can create visually stunning webpages in a matter of minutes.

One cool module that Thrive Architect offers is a countdown timer. Your business can set up a promotional offer then create a count down timer that tells users when the deal expires. This can help drive urgency around your offers and be a motivating factor in your customers' buying decisions.

Price: $67

9. Brizy

Brizy is a drag-and-drop page builder that was launched earlier this year. It includes "global styling" features that allow you to bulk change elements on pages across your entire site simultaneously. This way you can launch full site redesigns without having to address each page individually.

Brizy also offers an auto-save feature that stores variations of your page over time. As you work and redesign your pages, Brizy saves your previous versions in case you need to return to those layouts again. This makes it easier for your team to test your page layouts and ensure you're creating the most user-friendly design.

Price: Free

For more tools to improve your website, check out some of the options available for web-based help desk tools.

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Originally published May 1, 2019 8:00:00 AM, updated June 17 2020


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