Many WordPress authors use Amazon’s affiliate program, Amazon Associates, to generate passive income through their websites.
The program lets you place in-text and display ads on your pages and earn a commission when a visitor purchases an Amazon product through your unique affiliate link.
There are many reasons why Amazon Associates is the most popular affiliate marketing program around: Amazon is trusted and ubiquitous in the ecommerce space, checkout is almost instant for current account holders, and Amazon’s product quantity and variety are unmatched. Overall, it’s an excellent way to earn passive income and maximize the revenue potential of your WordPress website or blog.
But without a dedicated WordPress plugin, you can miss critical analytics that can help you improve your affiliate program. You’ll spend extra time reviewing and inserting every individual link, and worse, you won’t be able to tell how much money each link is earning for you.
In this post, we’ll cover the reasons why you need an Amazon Affiliate plugin if you’re a WordPress user and Amazon associate. Then, we’ll review the best Amazon affiliate plugins for WordPress websites.
Why use an Amazon Affiliate WordPress plugin?
Though Amazon offers robust support options in its affiliate program, the program isn’t entirely frictionless by itself. As you place more affiliate links on your site, you’ll find it harder to manage the number of links you’ve added and the revenue each one generates.
As an experienced Amazon associate, you’ll need:
- a more convenient way to insert links into your pages within the WordPress admin interface.
- a way to organize and review all the affiliate links on your site.
- customizable product displays.
- shorter, cleaner affiliate URLs without the lengthy string of tracking code.
- a reporting tool to check in on click counts and money earned from each link.
If you’re running into any of these challenges, do yourself a favor and install an Amazon affiliate WordPress plugin for your website — it will make your life a whole lot easier.
Read on to find out the best plugins you can use for the task. With one or more of these tools installed, you’ll save time and energy while boosting your passive income.
Best Amazon Affiliate WordPress Plugins
- Easy Affiliate Links
- Pretty Links
- Amazon Auto Links
- Amazon Link Engine
- Amazon Product in a Post
If you’re in the market for a premium plugin to manage your Amazon affiliate links, try AAWP (Amazon Affiliate WordPress Plugin). It’s a leader in the space and provides an all-in-one solution for inserting and tracking affiliate links across your WordPress site.
With AAWP, you can place affiliate links in a few different ways, such as hypertext links within your content, boxes which you can customize in terms of product description and price display, and comparison tables for two or more products.
All display elements are customizable in appearance, mobile-responsive (including compatibility with Google Accelerated Mobile Pages), and updated automatically when the product listing on Amazon.com changes. With shortcodes, you can quickly insert your affiliate link modules in any location.
ThirstyAffiliates is a freemium WordPress plugin packed with tools for affiliate link management — even the free version brings a lot of value. For no cost, you can cloak your Amazon affiliate URLs with your domain name and custom slug, shaving off the query string from the end of your links and appearing more trustworthy to visitors. ThirstyAffiliates automatically un-cloaks some links to comply with Amazon Associate’s terms.
The free version also enables quick and convenient manual linking. When you want to insert a link, ThirstyAffiliates lets you search the Amazon catalog from within your WordPress dashboard, find your product of choice, and link to it. You can then track the effectiveness of these affiliate links in the reporting dashboard, which summarizes some basic performance metrics.
A premium subscription adds more comprehensive stats reporting, Google Analytics integration, and, perhaps best of all, auto-linking: ThirstyAffiliates will scan your content for keywords and place relevant links automatically. A 14-day refund is offered if you’re hesitant about the steeper price point.
WordPress ecommerce store owners should consider the WZone plugin (also referred to as WooCommerce Amazon Affiliates) for their sites. This plugin is a dedicated solution for incorporating Amazon affiliate links into WooCommerce-powered websites.
Basically, WZone lets you select products from Amazon.com and display them like WooCommerce products. Visitors on your site can view these products as they would on a typical WooCommerce site, but are sent to Amazon when ready to purchase (through your affiliate link, of course).
WZone incorporates Amazon’s API to keep WooCommerce listings up to date for you, and can place products in your store automatically by keywords you pick.
A regular WZone license retails for a one-time payment of $49. There’s also a free version, though this is much more limited in features and doesn’t include updates to the plugin.
Pricing: Free; $49/site; $405/site
While Easy Affiliate Links may be less popular than other options we’ve mentioned thus far, it’s a viable option for handling affiliate links, including those through Amazon Associates.
With this plugin, you can cloak your affiliate links, edit your links with a visual editor, categorize your links for easy indexing and searching, and import affiliate links from an XML file. It also lets you check all the clicks on your site on a monthly or lifetime basis, so you'll be able to measure the effectiveness of your affiliate link strategy. Easy Affiliate Links tracks monthly clicks for each link.
This plugin is free, but has a premium extension for $29 that adds a built-out reporting dashboard and more stats related to link clicks, as well as link targeting capabilities and an auto-checker for broken links.
Pricing: Free; $29 (1 site); $119 (20 sites)
AAPro (Amazon Affiliate Pro) enables users to build an online store that connects directly to Amazon, similar to the WZone plugin. What sets AAPro apart from other affiliate link plugins is the degree to which you can customize appearance.
An AAPro purchase of $29 includes its own premium theme specially designed to work with its accompanying plugin. The theme is SEO-optimized, responsive, and has many different layouts, sliders, and icons to choose from.
AAPro is also built for simplicity — it’s possible to set up your plugin, search for and import Amazon products, and add your product listings in the WordPress dashboard. AAPro can also handle importing and posting Amazon products on your site by itself.
Pricing: $29 one-time fee
Like AAWP, AzonPress provides a means for WordPress users to easily place Amazon affiliate links on their web pages in the form of text links, customizable box displays, and comparison tables. It also adds a reporting dashboard where you can evaluate link performance and earnings over time.
However, starting at $39 per year for one domain, AzonPress is cheaper than AAWP. Alternatively, you can also purchase a lifetime license for $149. Consider taking advantage of the 14-day money-back guarantee to compare these options for yourself.
7. Pretty Links
Pretty Links is a freemium plugin for cloaking and tracking all links on your site, including affiliate links. Pretty Links replaces affiliate links with those which include your domain name, and redirects them temporarily (via a 302 or 307 redirect) or permanently (via a 301 redirect). For any link, Pretty Links can generate randomized shortened slugs, or you can set your own custom slug to make your link appear cleaner and more trustworthy.
Like other options here, Pretty Links records hits and on your links and reports them to you through your WordPress admin dashboard. You can filter link tracking by the number of clicks per link or by number of unique clicks per link.
Pretty Links offers all of the above features for free. If you upgrade to a premium subscription starting at $49 per year, you get access to more redirect types, integration with Google Analytics, automatic affiliate link building, and link categorization for easier management.Pricing: Free; $49/year (Beginner); $99/year (Marketer); $149/year (Super Affiliate)
One of the best free Amazon affiliate tools available, Amazon Auto Links is a must-try for site owners on a tighter budget. This tool automatically inserts Amazon affiliate links and product feeds on your site.
The products themselves are based on one or more product categories chosen by you, and the displays regularly update product listings and update when product information or pricing changes. You can also filter out unwanted products from your links by description, title, and ID number.
All of these options make Amazon Auto Links ideal for those who don’t want to spend much time curating affiliate links themselves, although it is also possible to insert affiliate links manually with this plugin as well.
The free Amazon Link Engine plugin automatically converts all Amazon affiliate in-text links and displays on your site into localized links. It’s well-suited for WordPress sites with a healthy amount of international traffic.
When an international user loads your web page, Amazon Link Engine detects their region and changes the link to direct them to the most optimal Amazon product page for them. This works to increase purchases and improve user experience. Link restructuring applies to existing Amazon affiliate links and any new Amazon affiliate links you add.
While some other Amazon affiliate plugins offer similar geolocation technology, Amazon Link Engine is powered by a specialized localization engine called Geniuslink that avoids common pitfalls like sending users to blank pages or out-of-stock items.
With the Amazon Product in a Post plugin, you can easily add Amazon product boxes and links to any page or post on your website. This plugin uses the new Amazon Product Advertising API.
You can editorialize each product listing by adding your own review, and you can add as many products as you want using a convenient shortcode. The plugin offers templates for product grids, single products, and product elements. You also have the ability to add custom styling using CSS, making this an excellent choice for experienced website owners who want to further customize their affiliate product listings.
Another great feature is the lightbox functionality, which allows your website visitors to access a larger version of the product image. There’s no need to install a dedicated plugin such as Envira Gallery.
Managing Your Affiliate Links
How exactly you implement your affiliate links will depend on your site’s layout and purpose. Your site might benefit from more text-based affiliate links, or you might decide that display boxes and/or comparison tables are the better choice. You might even set up a “store” section on your site and populate it with affiliate links.
However you decide to place links, the right WordPress plugin will significantly improve your site’s monetization efforts and seamlessly place relevant products in front of your visitors. It’s called passive income for a reason — you shouldn’t need to work too hard!
Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.
Originally published May 4, 2021 7:00:00 AM, updated June 22 2021