This past year, push notifications had a 50% higher open rate than email marketing. With those odds, I’d say it’s a tool worth using for your business’ exposure.

In the competition for attention, modern-day marketers need to build a cross-channel strategy to reach customers and break through the noise of their competitors. Using the right push notification software can get your customers’ attention and keep them coming back.

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Today, we will be talking about what a website push notification is, and discussing the best push notification services you can use to connect and engage with your target audience. Let’s get started.

In the internet communication system, communication is requested from the webserver or publisher. When new data arrives from the website, the provider prepares and sends a notification through secured channels to the APNs, which then push the notification to be displayed on the consumer's end.

How to Add Push Notifications to a Website

To add push notifications to a website, you need to find a software or extension compatible with a cloud service that allows third-party notifications to be sent to a remote server over a secure connection.

Below is a list of the best push notifications tools you’ll need to do just that.

Top Push Notification Services

1. Firebase Cloud Messaging

Price: Free

Target Platforms: Android, iOS, macOS

Type: Extension

Firebase Cloud Messaging (FCM) is a Google-owned, cross-platform messaging solution that lets you reliably send messages at no cost.

When using FCM, you can send notification messages to drive user re-engagement and retention either to singular devices, groups, or topics on the internet. For use cases such as instant messaging, a message can transfer a payload of up to 4000 bytes, or approximately 3600 characters, to a client app.

Firebase is an incredible option to choose for speedy delivery, as 95%of messages delivered through the cloud are sent within 250 milliseconds.

top push notifications services: firebase cloud messaging

2. One Signal

Price: Basic Plan for free, Growth Plan for $9/month, Professional Plan for $99/month

Target Platforms: Adobe AIR apps, iOS, Android

Type: Software

With thousands of active installations, One Signal has won the hearts of webmasters across the globe with its brilliant features. With this plugin, sending notifications to your followers becomes easier than ever.

This plugin will send notifications about newly published posts to your followers. You can even target specific people depending on the number of times they have visited your blog or other personalized attributes.

top push notification services: onesignal

3. Push Engage

Price: Basic Plan for free, Business Plan for $9/month, Premium Plan for $25/month

Target Platforms: Chrome, Firefox, Safari, Edge, Opera, Samsung, UC Browse

Type: Plugin, Extension

This website plugin offers the fastest way to send out notifications to your subscribers and followers. Push Engage is a user-friendly plugin that allows you to go live simply by adding JavaScript code to your site.

This plugin works well with sites with HTTPS and HTTP support. If you are using HTTPS, you just have to add two files to the root of your domain.

top push notification services: pushengage

4. Aimtell

Price: Basic Plan for $50/month, Plus Plan for $99/month, Pro Plan for $199/month

Target Platforms: Chrome, Firefox, Safari

Type: Software

Aimtell is a popular push notification service with various features. You can choose and customize the features and only pay for what you need.

Like all push notification services, you can send instant notifications to all your subscribers. Features include tailoring custom notifications based on your subscribers’ locations, page views, items purchased, history, etc.

You can also create highly targeted segments of subscribers based on the data gathered. With Aimtell's triggers, you can send notifications based on custom automation rules.

top push notification services: aimtell

5. WebEngage

Price: Contact for pricing

Target Platforms: Android, Windows, macOS, Linux

Type: Software

WebEngage is a multi-channel marketing automation platform, supporting nine communication channels, such as browser push notifications, email automation, WhatsApp, mobile push, etc.

The platform offers a data-driven way to engage off-site users across both web and mobile. Compatible with every browser and OS out there, the service has been ranked among the top providers of push notification services by G2.

Apart from creating multiple types of campaigns (triggered, recurring, transactional, etc), users can also leverage dynamic templating, get in-depth user-level insights, and also test notifications before launching.

top push notification services: webengage

6. VWO Engage

Price: Contact for pricing

Target Platforms: Chrome, Firefox

Type: Software

With VWO Engage, you can send notifications based on when your audience is active to ensure a maximum click-through rate.

You can also send out personalized notifications with vivid pictures. This service offers contact management, which helps in segmenting audiences according to different criteria. Then, you can send out personalized notifications.

This real-time interaction with your subscribers will benefit you with more clicks per page and higher engagement.

top push notification services: vwo engage

7. Wigzo

Price: Contact for pricing

Target Platforms: iOS, Android

Type: Software

Wigzo is one of the best marketing automation suites. It specializes in email services and browser notifications. Some of its features include campaign segmentation, contact management, direct mail management, and more.

One of the most valuable features is the triggered browser notification. With Wigzo, developers and website owners can choose to trigger subscription prompts. Wigzo also offers personalized notifications, which lead to higher conversion rates and customer retention.

top push notification services: wigzo

8. Izooto

Price: Rise Plan for $85/month, Grow Plan for $250/month

Target Platforms: iOS, Android

Type: Software

Izooto offers excellent browser and device support. It also offers multilanguage support depending on the geographical location of your audience.

You can also make use of the inbuilt call to action that offers the user the option to either sign in or sign up for your site. Izooto can retarget users so that your usual traffic is prompted to visit again.

top push notification services: izooto

9. SendPulse

Price: Basic Plan for free, Standard Plan for $6.40/month, Pro Plan for $7.68/month, Enterprise Plan for $10.75/month

Target Platforms: Android, iOS

Type: Software

SendPulse claims to turn the average online window shopper into a potential buyer with its superior push notification service. It is compatible with all browsers and devices and guarantees a significant boost to subscription numbers. The push request notifications are sent as soon as the user connects to the internet.

Alternatively, notifications can also be customized according to the user’s location and usage pattern. For instance, if a user was looking for a T-shirt, a custom notification will notify the user of your T-shirt prices. This alert could turn the user into a potential buyer.

top push notification services: sendpulse

10. PushAssist

Price: Basic Plan for free, Starter Plan for $9/month, Business Plan for $25/month, Enterprise Plan for $299/month

Target Platforms: Chrome, Firefox, Safari, Edge

Type: Software, Extension

The easier it is to do something, the more you will do it. This holds for PushAssist, which is known for its user-friendly browser notification service. It supports all browsers and devices and has seamless integration with WordPress, Drupal, and other systems.

The service is so easy to use that you can start sending out notifications just minutes after signing up. PushAssist offers real-time tracking results for your campaign. All data based on clicks and traffic is live for analysis.

Regional variations and users' histories form an important basis for smart segmentation, which makes it easy to target potential buyers.

top push notification services: pushassist

11. PushWoosh

Price: Contact for pricing

Target Platforms: Windows, macOS, iOS, Android

Type: Software, Extension

PushWoosh sends out personalized notifications that are rich in multimedia.

With multi-language support, users get notifications in their language. The autonomous push notifications according to segments are another useful feature.

You can also set up the frequency for sending out notifications. Real-time statistics also help in modifying your campaign according to data, thus helping to keep yourself ahead of the curve.

top push notification services: pushwoosh

12. FoxPush

Price: Basic Plan for free, Contact for custom plans

Target Platforms: Windows, macOS, Linux, Android

Type: Software

FoxPush is one of the most popular push notification services in the world. It guarantees an average CTR of 30% — which is huge for any website.

FoxPush supports all of the major web browsers and devices. The paid version has emoji support and geo-country targeting, which is very helpful for location-focused marketing.

top push notification services: foxpush

Keep Your Audience Engaged with a Push

Push notifications help you engage with your audience, and with the way online marketing has evolved, it’s necessary to constantly stay in touch with your target audience. We hope the services mentioned in this list will help you stay at the forefront of your customer's mind, and give them the push they need to convert.

Editor's note: This article was originally posted in January 2020 and has been updated for comprehensiveness.

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Originally published Dec 28, 2021 7:00:00 AM, updated February 01 2022

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