Push notifications are the messages from apps and websites that appear on your device or browser, whether or not you are using an app or website at that time.

In the internet communication system, the communication is requested from the webserver or publisher. When new data arrives from the website, the provider prepares and sends a notification through secured channels to the APNs, which then push the notification to be displayed on the consumer's end.

Today, we will be talking about the best browser push notification services that you can use to connect and engage with your target audience.

Top Push Notification Services

1. One Signal

With thousands of active installations, One Signal has won the hearts of webmasters across the globe with its brilliant features. With this plugin, sending notifications to your followers becomes easier than ever.

This plugin will send notifications about newly published posts to your followers. You can even target specific people depending on the number of times they have visited your blog or other personalized attributes.

One Signal Notification Plugin for WordPress

2. Push Engage

This plugin offers the fastest way to send out notifications to your subscribers and followers. Push Engage is a user-friendly plugin that allows you to go live simply by adding the JavaScript code to your site.

This plugin works well with sites with HTTPS and HTTP support. If you are using HTTPS, you just have to add two files to the root of your domain.

The plugin is compatible with various browsers and most plugins.

PushEngage Notification Plugin for WordPress

3. Aimtell

Aimtell is a popular push notification service with various features. You can choose and customize the features and only pay for what you need.

Like all push notification services, you can send instant notifications to all your subscribers. Features include tailoring custom notifications based on your subscribers’ locations, page views, items purchased, history, etc.

You can also create highly targeted segments of subscribers based on the data gathered. With Aimtell's triggers, you can send notifications based on custom automation rules.

Aimtell Push Notification WordPress Plugin

4. WebEngage

WebEngage is a multi-channel marketing automation platform, supporting nine communication channels, such as browser push notifications, email automation, WhatsApp, mobile push, etc.

The platform offers a data-driven way to engage off-site users across both web and mobile. Compatible with every browser and OS out there, the service has been ranked among the top providers of push notification services by G2.

Apart from creating multiple types of campaigns (triggered, recurring, transactional, etc), users can also leverage dynamic templating, get in-depth user-level insights, and also test notifications before launching.

5. VWO Engage

VWO Engage offers its push notification services for Google Chrome and Firefox. With VWO Engage, you can send notifications based on when your audience is active. This ensures a maximum click-through rate.

You can also send out personalized notifications with vivid pictures. This service offers contact management, which helps in segmenting audiences according to different criteria. Then, you can send out personalized notifications.

This real-time interaction with your subscribers will benefit you with more clicks per page and higher engagement.

VWO-Engage-WordPress-Notification-Plugin

6. Wigzo

Wigzo is one of the best marketing automation suites. It specializes in email services and browser notifications. Some of its features include campaign segmentation, contact management, direct mail management, and more.

One of the most valuable features is the triggered browser notification. With Wigzo, developers and website owners can choose to trigger subscription prompts. Wigzo also offers personalized notifications, which lead to higher conversion rates and customer retention.

wigzo Notification Plugin for WordPress

7. Izooto

Izooto offers excellent browser and device support. It also offers multilanguage support depending on the geographical location of your audience.

You can also make use of the inbuilt call to action that offers the user the option to either sign in or sign up for your site. Izooto can retarget users so that your usual traffic is prompted to visit again.

izooto Notification Plugin for WordPress

8. SendPulse

SendPulse claims to turn the average online window shopper to a potential buyer with its superior push notification service. It is compatible with all browsers and devices and guarantees a significant boost to subscription numbers. The push request notifications are sent as soon as the user connects to the internet.

Alternatively, notifications can also be customized according to the user’s location and usage pattern. For instance, if a user was looking for a T-shirt, a custom notification will notify the user of your T-shirt prices. This alert could turn the user into a potential buyer.

sendpulse Notification Plugin for WordPress

9. PushAssist

The easier it is to do something, the more you will do it. This holds for PushAssist, which is known for its user-friendly browser notification service. It supports all browsers and devices and has seamless integration with WordPress, Drupal, and other systems.

The service is so easy to use that you can start sending out notifications just minutes after signing up. PushAssist offers real-time tracking results for your campaign. All data based on clicks and traffic is live for analysis.

Regional variations and users' histories form an important basis for smart segmentation, which makes it easy to target potential buyers.

Push Assist Notification WordPress Plugin

10. PushWoosh

PushWoosh sends out personalized notifications that are rich in multimedia.

With multilanguage support, users get notifications in their language. The autonomous push notifications according to segments are another useful feature.

You can also set up the frequency for sending out notifications. Real-time statistics also help in modifying your campaign according to data, thus helping to keep yourself ahead of the curve.

PushWoosh Notification Plugin for WordPress

11. FoxPush

FoxPush is one of the most popular push notification services in the world. It guarantees an average CTR of 20%, which is huge for any website.

FoxPush supports all of the major web browsers and devices. The paid version has emoji support and geo country targeting, which is very helpful for location-focused marketing.

FoxPush WordPress Notification Plugin

Conclusion

By now, we know how push notifications help you engage with your audience and increase revenue. The way online marketing has evolved, it is necessary to constantly stay in touch with your base. Push notifications allow you to do just that. The services mentioned in this list will help you stay at the forefront of your customers' minds.

Get the all-in-one marketing and lead form plugin for your WordPress website.

Originally published Jan 1, 2020 6:00:00 AM, updated August 27 2020