According to BrightLocal, the average consumer reads 10 reviews before feeling able to trust a local business.
That means consumers want to hear from other consumers before doing business with a brand. And they don't necessarily need to know the person to trust their recommendation. In fact, according to the same study by Bright Local, 76% of consumers trust customer reviews and testimonials as much as personal recommendations.
Providing potential customers with this valuable information on your WordPress website is easy. Thanks to WordPress plugins, you can add customer reviews to your site without needing to code or create a template from scratch. Let's check out your top options below.
Best WordPress Review Plugins
The best WordPress review plugins will offer the templates and customization options you need to quickly add stylish reviews to your site. Below are a mix of premium and free plugins that do exactly that so you can add social proof to your site on any budget.
Reviewer WordPress plugin is the best-selling review plugin in the CodeCanyon marketplace.
Reviewer is flexible enough that you can insert review boxes and comparison tables into your posts, pages, and custom post types based on responsive templates, or create your own from scratch. For any template, you can set the review criteria, score range, colors, labels, font size, icons, and more. You can also choose the rating system you prefer: five stars, bars, or custom criteria.
This premium plugin has also recently added support for Google ReCaptcha to prevent spam reviews and Google rich snippets to help your reviews rank better on SERPs.
The Let’s Review WordPress plugin is ideal for affiliate marketing. With this plugin, you can add beautiful, responsive review boxes with affiliate links to your posts. This can help you monetize your blog or website without looking like spam.
Since Let’s Review is compatible with the Gutenberg editor, it adds blocks that enable you to build custom review boxes by simply dragging and dropping elements on the page. You can add unlimited criteria, pros and cons, image galleries, bars, star ratings, custom icons, animation effects, and more.
Below are some of the ways you can format your reviews with the Let’s Review WordPress plugin.
Taqyeem is another best-selling review plugin in the CodeCanyon marketplace. With this premium plugin, you can add a review box to any post or page, including custom post types, and to your site’s sidebar. In the sidebar, you can set the display to the best reviews, the most recent, or a random collection.
You can ensure the review box matches your branding by changing the color, typography, and rating system. The supported rating systems are stars, points, and percentages.
MyThemeShop created the WP Review plugin as an all-in-one solution for creating a review website. There's a free version for those on a budget, and a premium version for site owners that need more features and design options. We'll focus on the latter below.
WP Review Pro comes with 16 pre-designed review templates that you can customize. To ensure these reviews match your branding, you can change the font, background, header, and border color of your template. You can also select the rating system you prefer, whether that be the star, point, percentage, circle, or a thumbs up/thumbs down rating.
Let's say you already have some great reviews on other websites. Thanks to WP Review's integrations, you can now add Google, Yelp, and Facebook reviews to your WordPress site.
This plugin doesn't just make it easier to add reviews to your site — it also makes it easier to improve your rankings in search engines. WP Review Pro supports 19 types of rich snippets. Some are for articles, while others are for books, movies, music, games, and more.
WP Rich Snippets is another premium plugin that enables you to add reviews on your site and create rich snippets for SERPs.
Using the WP Rich Snippets widget, you can decide the style, type, and number of reviews to display in the sidebar of your website. You can also display an excerpt of the review, include a thumbnail image, and order them by best ratings.
For snippets, you can select the type — article, review, product, organization, restaurant, or software application — which can help search engines recognize your post and increase the chances of them ranking. And you can select the rating system: star rating, percentage, votes, aggregate, or none if you don’t want to include any rating.
With this free review plugin, you can set up automatic emails to ask customers who recently made a purchase to leave a review. Once they do submit a review, the plugin will send it to an external service to verify that it’s not spam before publishing it. For display options, you can choose to format them in a slider, as a grid, or in list format on any post or page.
You can then send an automated email with a coupon to thank the customer for submitting a review. For these reasons, the CR plugin is an excellent tool for building trust and engaging both existing and potential customers.
There's also a pro version available if you're looking for additional features.
WP Customer Reviews is a free all-in-one solution for collecting, moderating, and publishing reviews on your WordPress site.
With this plugin, you can set up a simple form that allows users to submit reviews on the front-end of your site. You can require them to include their name, email, and any other information along with their review or simply include those as optional input fields.
Once reviews are submitted on the front end, you can view them in your dashboard and publish them or set them to private. If you choose to publish them, they'll display in the format below.
You can customize this template, but you'll need to be familiar with some HTML and CSS to do so. Why? Because rather than add customization options in your WP dashboard like other plugins, WP Customer Reviews simply includes an external stylesheet.
Easy Testimonials is a free plugin that's ideal for adding a specific type of reviews, known as testimonials, to your WordPress site. These are reviews that provide information about a customer's overall experience with a company and how its product or service provided them value, and are always positive. However, you can use the Easy Testimonials plugin to only add testimonials or to add both positive and negative reviews to your website.
With this plugin, you can choose a template and customize it with a customer photo, star rating, and unique background color. Then, add this review in the sidebar of your site, as a widget, or embedded in a page or post. Here is an example of a template:
If you’re a more advanced user, you can use filters to completely customize the HTML of the pre-designed templates or upload your own custom template. There's also a custom CSS box for customizing how your reviews display on different screen sizes.
If you need more font options and template styles or want a form to collect testimonials on the front end of your site, there is a pro version available.
WP Product Review Lite is a free plugin created by ThemeIsle. Using this plugin, you can turn basic posts into in-depth reviews with detailed ratings, affiliate links, and rich snippets.
Once this plugin is installed, a tab will be added to your WordPress dashboard. In this tab, you can set the position of the review box in your posts, the rating scale and style, and enable rich snippets. You can also allow users to leave comments with their reviews, which can add essential information for other users, and add a "Buy Now" button to earn revenue through affiliate marketing.
Here's an example of a review form with a slider rating and comment box.
Adding the Customer Voice to Your Site
All of the review plugins mentioned above can help you create review posts and rich snippets with ease. This can help you build trust with prospective customers and rank better on SERPs.
Once you attract visitors to your site in these ways, you can work on converting them with live chat, forms, and other features.
Originally published Aug 18, 2020 7:00:00 AM, updated August 20 2020