Search results pages are crowded with sites these days, all vying for a spot at the top.  If you want good placement for a simple, generic search term, you're going to face a lot of competition.

That's why it's important to target lengthy, highly-specific keywords, also known as long-tail keywords.

In retail, long-tail keywords are especially valuable. Short keywords indicate that the user is just browsing, while long-tail keywords show that the user knows what they want and is ready to buy.

Top 9 Tools For Finding Long-Tail Keywords

1. Answer the Public

Answer the Public is a helpful (and free!) long-tail keyword research tool. Type in a keyword, and it generates common questions asked about that keyword. It will give you a good direction for your content.

answer the public, keyword tool

2. SEMrush

SEMrush allows you to search for keywords and find their rankings in all the major search engines. You can also search for keywords based on geographic location. While this is a paid service, they do offer a free 14-day trial.


3. KWFinder

KWFinder has a quick search feature that can generate hundreds of low-competition keywords relevant to your site. It also pairs each keyword with an SEO difficulty score, which will help you optimize your SEO strategy.


4.  Google Autocomplete Keyword Tool

Google has a feature that predicts what you're searching for while you're typing it, and this Keyword Tool Dominator product uses that feature to identify ideal long-tail keywords.

google autocomplete

5. Wordtracker

Wordtracker is more than just a long-tail keyword finder;  it's a complete market research tool.

That extra functionality, unfortunately, doesn't come free.  After your first 11 searches, you'll need to pay to keep using Wordtracker. If you've got the budget for it, it's a great investment.


6. Ubersuggest

This keyword tool is very easy to use. Just type. a keyword, target market, and country into the search feature;  Ubersuggest will show you a list of long-tail keywords and topics you should cover in order to increase your search rankings.


7. Long Tail Pro

Long Tail Pro is another highly-effective, easy to use keyword research tool. Merely type in a simple keyword, and you're off to the races.


8.  SEcockpit

The key feature of SEcockpit is its rank tracker, which allows you to evaluate the completeness of keywords. Try it first with an easy keyword, and see what happens. This is a paid service, but you can start with a free trial.


9. Instakeywords

Simple, powerful, and free - that's what makes Instakeywords one of the top plugins for long-tail keyword research. All you need to do is enter a "seed" keyword to generate hundreds of ideas for SEO-friendly content.


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Originally published Jan 1, 2020 5:00:00 AM, updated January 30 2020