WordPress is great for helping marketers easily make a website that is attractive and SEO friendly.

But, to really make their sites shine marketers need to take advantage of the WordPress plugins. With the right add-ons, visitors can be convinced to click through and make a purchase. This collection highlights 20 must-have WordPress plugins for marketers.

Important Plugins for Marketers

1. Elementor

Elementor is WordPress's #1 drag-and-drop page builder with over 2 million downloads and counting. It offers 100+ templates and pre-made sections for services, testimonials, call to action pages, etc. Using Elementor in WordPress, you'll be able to quickly make the marketing content you need.

Additional features, such as Box Shadows, Background Overlays, Hover Effects, Headline Effects, and Animations, are available with Elementor. These eye-catching effects will help you hold the visitor's attention long enough to convert them into a customer.


2. HubSpot Marketing Free

HubSpot, formerly known as Leadin, is a free marketing plugin available for WordPress. It has unique features such as marketing automation and top tracking plugin. You can use this WP plugin to easily understand the visitors of your website. It is simple, and you can use it with ease for things like marketing analytics and contact form.

This plugin shows you the information about the visitors and their usage histories such as the pages they visited and the social networking profiles they are using currently. HubSpot can find and provide you the publicly available details such as locations, work history, and other info.

The key thing is to convert your visitors to your contacts. It works on versions from 3.7 to the latest version of WP.

Leadin By Hubspot


3. Broken Link Checker

It is one of the finest plugins that's capable of monitoring your blogs and notifying you when the links are broken. It even reports missing images in your posts and pages. Once it finds any broken links or missing images in your content, it will notify you either on your dashboard or through an email.

The best thing about this plugin is you can edit links directly without updating each post manually. It is found be highly configurable. This plugin is provided with various language translations. You can get the status of each link in your posts using this tool.

Broken Link Checker


4. Google Analytics by MonsterInsights

Google Analytics by MonsterInsights is a plugin for analyzing your blogs and pages. It can be utilized efficiently for keeping up-to-date knowledge of the new features of Google Analytics. This plugin is known to be one of the best Google Analytics plugins, and downloads of this plugin are roughly assumed to reach 11 million.

The process behind this is very simple, you can connect Google Analytics with WP by just adding the tracking code. This tool will show you the critical status of what does matter. It could be a perfect solution for marketers for getting valuable and extensive reports. This plugin could work in versions from 3.9 to the latest versions of WP.

Google Analytics by MonsterInsights

5. Jetpack

Jetpack is a plugin available for WordPress that is an essential tool for marketers. It is the best tool that can be utilized for multiple usages like stats, search engine optimization (SEO), backups, email list management, and more.

It is known to be the best all-in-one plugin equipped with advanced features. Its functions include analytics, essential content tool, and more. A marketer can use this tool according to their needs and operations.

Publicize Jetpack


6. Just Writing

Just Writing is a plugin that's capable of taking WordPress’s DFW (Distraction-Free Writing) mode to a newer extent. This is a WordPress plugin that could be a fine choice for marketers to simplify and save time in working with complicated tasks.

This tool helps in implementing basic formattings, such as spellcheck and other aspects related to the style and look of an article. This tool is embedded with more new commands and features in the recent updates to facilitate the users with easy access.

Just Writing


7. Google XML Sitemaps

Google XML Sitemaps has the capability of generating a special XML sitemap so search engines like Google, Yahoo, and Bing could better index your blogs or pages. It then becomes simple for surfers to find your blog and retrieve them more efficiently.

Google XML Sitemaps is compatible with all types of WordPress pages and every Custom URL. A distinctive characteristic of this tool is its notifications that are sent to the search engines each time you create new content.

It's stated to be the best WordPress plugin. The active installs of this plugin are found to be above 1 million.

Google XML Sitemaps


8. FD Word Statistics

FD Word Statistics WordPress plugin can be utilized to show the counts of words and sentences in the current editing posts. It provides you the readability analysis of any particular post by offering various measurements regarding readability.

It is capable of showing the difficulty level of texts to read. The methods used for the detailed analysis in this tool include Gunning-Fog and the Flesch-Kincaid. It shows the scores for your writings and would mention the educational level for understanding the article.

More than 1,000 users are actively using this tool, and it is compatible up to 4.3.8 version.

FD Word Statistics Plugin


9. Pretty Link

Pretty Link is a regularly used plugin that can do more for marketers as it contains many interesting features. It is capable of performing shrink, track, beautify, and share URL both on Wordpress and off it.

By using this plugin, you can create links using the domain name. It is available for free in the name of Pretty Link Lite, and you can upgrade to the pro version on subscriptions. In simple words, it helps you in shortening links and exhibits the reports of hits by tracking each hit on your link. It works on WordPress versions above 4.7.

Pretty Link Lite


10. Akismet

Akismet WordPress plugin examines the comments of visitors on your blog concerning the Akismet Web service and intimates whether the comment is spam or not. This plugin can spontaneously scan on the comments and would filter out the spams smoothly.

You can check the status of the comments in the status history provided by this tool. It has a discard feature that intentionally blocks most hazardous spam, which naturally speeds up your site. It can work above 3.7 versions.



11. TaskFreak

TaskFreak is a WordPress plugin that's found to be an excellent Wordpress Web application and Blog system. It can create projects, provide rights to your website visitors, assign tasks, and monitor the status of it all.

It can be used to create both public and private projects. Some extra benefits of this tool are you can add attachments in the comments, and a mobile device friendly too. It can work on higher versions developed after WP 3.3.



12. OptinMonster

OptinMonster is known as the finest WordPress Popup and Lead Generation Plugin and can help you grow your email list by just converting the visitors and customers. This plugin could be the right choice for the marketers who want to build up the number of subscribers.

It is an excellent plugin for email marketing solutions for beginners. You can create many kinds of forms such as Pop-ups, Footer bars, Floating Headers, and many more. All of these forms are mobile-friendly, hence you can experience greater growth.



13. Wordfence

Wordfence has a wider range of possibilities of hacking your WordPress website. This problem could be a severe issue, as it would destroy your marketing momentum. The Wordfence WordPress plugin will protect you from such kind of ill aspects.

It is structured to protect your site from dangerous malware and hackers. Once you activate this plugin, it will spontaneously scan your WordPress site to check for infections. As a result, it improves the speed and efficiency of your site.

It has all the features regarding security issues.

Wordfence Security


13. Editorial Calendar

The Editorial Calendar tool can be used for managing and scheduling content. You can schedule the right date and time for posting content on your site, and it will show a schedule of content that needs to be posted.

This schedule can be structured by using a drag-and-drop option, which helps organize and manage your content postings efficiently.

Editorial Calendar


14. W3 Total Cache

W3 Total Cache helps you improve the performance of your blog. It enhances the user experience by stimulating the performance and reducing the download durations through CDN (Content Delivery Network) integration.

It is the best tool for SEO and WPO as it uses techniques such as Caching, CDN, Minify, Database support, and much more optimization techniques.

W3 Total Cache


15. Floating Social Media Icon

As we know, social media is a powerful tool to increase familiarity among users. The Floating Social Media Icon tool can be used to introduce around 30+ Social media icons styles to your WordPress site. It contains many features like Automatic integration, shortcode support, social media widget, Icon animations, and much more. You can also customize this tool according to your needs.

Social Media Flying Icons


16. Revive Old Post

Revive Old Post, previously called Tweet Old Post, helps marketers extend the lifetime of inactive Older posts by smoothly sharing these posts on social media networks such as Facebook, Twitter, and more. You can manage multiple accounts using this WordPress plugin. You can upgrade to pro versions for using extensive facilities of it.

Revive Old Post


17. Yoast

Yoast is a brilliant plugin that helps you optimize your posts to make them visible in top search results. It is the perfect marketing partner for anyone who's in the marketing business. Yoast makes SEO techniques simple and easy for you. You just need to install this free plugin to your WordPress site and the magic will begin right away.


18. Google Analytics by Yoast

Google Analytics is another fantastic contribution to the WordPress market by the Yoast team. It is a great tool to give you an analysis of your website to tell you how it's been performing over time. If you are in the marketing team of your business, it's crucial that you have proper knowledge of how your site is doing, and this tool will give you an insight of just that.

marketing plugins


19. Contact Form 7

Contact Form 7 offers you a quick and easy way to let your clients contact you. It does away will all the hassle of creating a form, connecting it with your email address, designing it, and everything related to creating it. All you have to do is just install the plugin and start using it on your website. Yes, it's that easy.



20. WordPress Landing Pages

Create stunning landing pages for your website with the fantastic WordPress Landing Pages plugin. The visual editor that comes with it makes customizing your landing page easier than ever before. You can even track your conversion rate with just a single click of the mouse. It offers you an easy way of implementing your own custom landing page design.

Get the all-in-one marketing and lead form plugin for your WordPress website.

Originally published Jan 1, 2020 6:00:00 AM, updated March 17 2021


WordPress Plugins