With ever-changing search engine algorithms, email outreach is how you can guarantee targeted traffic to your blogs and business's website.
Email marketing is critical for any website because you can create a loyal audience, bringing users back to your site every time you publish a new piece of content.
The Bloom email opt-in form plugin is one of the latest product releases from the popular ElegantThemes store. If you're not currently focused on collecting emails on your website, Bloom can help you get started in style.
Bloom Review Overview
It's easy to set up an opt-in form for your WordPress site and start collecting email addresses, but doing it correctly makes all the difference. If you don't present the form in a professional way with proper setup, it may not be a fruitful lead-generator for your website.
Before adding an email opt-in form to your website, you need to make sure that your subscription form is visible to every user, properly connected to your email-marketing service, set to the proper pop-up timing, optimized for mobile, and complete with a powerful call-to-action.
Why Use Bloom?
With every special offer you create, you can promote it to your email opt-in users and increase the revenue of your site. There are plenty of different WordPress plugins that can help you create an opt-in email form, so why should you use the Bloom plugin?
The answer is in the design of the plugin and how it works. Nowadays, your website's design needs to be as modern as the tools you use to manage that site. The Bloom plugin offers you several different design options to choose from and you have complete control over the placement of the form.
You won’t find the quality or the number of features that Bloom has to offer in a free plugin. If you're serious about your online business, it's a good idea to spend some money on tools like Bloom that can bring in a great return on investment.
Because this plugin is created by an experienced and trusted team, you can expect Bloom to stay up-to-date with the latest trends, too.
Getting Started With Bloom
The Bloom user interface is incredibly powerful and easy to use, even for a newbie. Once you activate the plugin, you can start setting up your email opt-in form using the Bloom interface. The plugin comes with an easy-to-use dashboard where you can define how you want this plugin to work on your site.
You can also use this dashboard to analyze the conversion rate of the opt-in forms. And with analyzation tools, you're able to see if your forms are generating leads. If not, you have the option to make adjustments accordingly to make an impact.
Different Opt-in Display Types
- Opt-in pop-up
- Opt-in fly-in
- Inline opt-in forms
- Below-content opt-in forms
- Widget area opt-in forms
- Opt-in to unlock content
1. Opt-In Pop-Up
Although it might sound like an annoyance for your visitors, pop-up forms are actually popular and quite effective. Plus, Bloom provides useful settings to trigger the pop-up forms so they aren't a nuisance.
The pop-up can be triggered by setting up a timer; you can also trigger it when a user reaches the bottom of a post or page, or after they comment and/or make a purchase.
2. Opt-In Fly-ins
Similar to pop-ups, fly-in forms can be triggered by user interaction such as timed delays or at the end of a page. The fly-in forms look very professional and they're quite useful when attracting users to sign-up for your email list.
3. Inline Opt-in Forms
Inline opt-in forms come into play when you want to place a form in a custom and specific position on your website. With Bloom, you just configure your form, generate its shortcode, and put it in the WordPress post editor.
4. Below-Content Opt-In Forms
This is another high-converting placement option. If a user likes a particular piece of content on your website, it's a great idea to end the article with a below-contact opt-in form — especially when the form includes a clear call-to-action.
5. Widget Area Opt-in Forms
A widget area opt-in form is generally for the sidebar placement. Make sure you place the widget in a zone that's visible to every visitor on your website to allow them to subscribe.
6. Opt-in To Unlock Content
Bloom offers you an option to lock your content and drive users to share their email addresses before they get access to the piece of content.
You can play around with the customization and when to trigger this form, perhaps allowing enough time for a user to read a few sentences of your content before they are locked out. You can also restrict some content while enabling other content.
Bloom comes with some different trigger options to show the pop-up or fly-in email opt-in forms.
1. Time Delay
If you set up the time delay option to trigger the form, the users will see the opt-in email form after a predefined time spent by the user on the page. If the user spends some time on your site before the form is triggered, the user probably finds your content interesting and useful, which increases the chance of conversion.
2. Bottom of Post
With this option, a user goes through the entire post, and at the end, they are greeted with an email opt-in form. The user has already engaged in your content and is likely to sign-up after reading an entire piece of content.
3. After Scrolling
This is a modern practice where you can define the percentage of the page a user scrolls through before the email subscription form appears.
4. After Commenting
If a user comments on your post, that means they're engaged and likely find the content useful. Follow up their comments with an email opt-in form to increase the chance of conversion.
5. After Purchasing
If you are using Bloom plugin on an online shop, this option can be extremely useful. After making a purchase, the user will have an option to sign-up for your email list to stay updated on promotional offers and new product releases.
6. After Inactivity
Many times, a user will open your website and then get engaged with other content or activities. This option allows you to capture the attention of inactive users.
Bloom Plugin Templates
A key highlight of the Bloom email opt-in form plugin is the more than 100 template designs. Each template is fully customizable so you can quickly make your email opt-in while keeping it on-brand.
You can modify all of the elements in the Bloom templates, including the title, message, image, animation effects, fonts, and borders and preview the form before you make your final decisions.
If you wish for further customization, you can use CSS to modify each template. Here are some of the customization boxes right out of the box.
1. Form Orientations
Bloom provides you three orientations to choose from: bottom, left, or right. The plugin gives you full control over the number of forms you want to show with different placements and opt-in types for each one.
2. Unlimited Color Options
Color customization is crucial to an opt-in form’s success. If your form doesn’t complement your brand and website design, it will look out of place and likely not be effective. The Bloom plugin offers unlimited color options to match your forms perfectly to your website.
3. Customized Borders & Edges
A form’s appearance makes a huge difference in conversion rates, because users are less likely to engage with a form that looks odd or spammy. To make sure your subscription form looks great, Bloom offers the option to even customize the edges of your opt-in form with borders.
4. Display Filter
Bloom plugin comes with a comprehensive display settings page where you can setup where and when your opt-in form will appear. You can set up the form for the entire site or on a per-post basis.
Bloom Plugin Functions
In addition to customization tools for the appearance of your forms, Bloom also offers several more functions to test your email opt-in forms and analyze their performance.
1. Post and Category Targeting
This is another critical feature offered by Bloom that enables you to show post- or category-specific opt-in forms. If you showcase a form with information related to specific posts or categories, users are more likely to find it interesting and engage with the opt-in form.
2. A/B Testing
Bloom’s A/B split testing function lets you compare the performance of multiple variations of the same opt-in form to help you find which version is the most effective.
You can do the testing with different sets of options based on triggers, placement, and design of the forms.
3. Mobile Optimization
Nowadays, a huge percentage of any website's traffic comes from small-screen devices — so if your email opt-in form is not optimized for mobile phones, you are going to miss a lot of possible subscribers.
Thankfully, Bloom’s opt-in forms and dashboard are fully responsive and look great all the way down to even the smallest screens.
4. Email Marketing Integration
The most important factor for an email opt-in plugin is the integration with your email marketing provider. If you form can't be integrated with your email marketing provider, there is no point in having an email opt-in form. Bloom integrates seamlessly with 12 of the most popular email marketing providers.
5. Detailed Statistics
Statistics will help you determine how your email opt-in forms are performing. Bloom comes with a nice statistics interface where you can check the impressions and conversion rates to determine the effectiveness of your forms.
6. Import and Export Bloom Data
If you're managing more than one site, the import and export option allows you to transfer data from one website to another. This feature can also be used to migrate data for analysis.
Bloom Plugin Pricing
The Bloom plugin can be purchased on its own or as part of your Elegant Themes membership. If you're an existing member, you can simply download the plugin.
If you aren’t a member, you can purchase the developer’s license for $89 annually or $249 for lifetime access. This license also offers access to other flagship products like the Divi theme and Monarch plugin for social sharing.
Invest In Your Business By Implementing The Bloom Plugin
Bloom plugin is a great investment, because its email opt-in forms can help you increase engagement with your users and improve conversion rates.
While there are plenty of free and premium email opt-in plugins on the market, Bloom stands out with its customization options and functionality for analyzing your forms’ performances. If you want to increase sales and/or website traffic and generate more revenue, a high-quality email opt-in form like those made with Bloom is a sound investment.
Originally published Jun 22, 2020 2:18:00 PM, updated June 22 2020