More than 2.14 billion people worldwide are expected to purchase goods and services online this year. That statistic offers a simple takeaway: For your brand to succeed, you need an online presence — and it starts with a website.
While design and cost are often primary concerns, there’s another key consideration when it comes to creating these digital content delivery frameworks: time. The longer it takes to build, test, and deploy your website, the more potential customers you’re losing to other businesses that have already made the shift.
But what does a realistic timeline look like? What steps are part of the website development process, and how much time does each one take? What are your options when it comes to designing and deploying your site, and how do they impact the overall time required?
Here’s what you need to know about how long it really takes to build a functional website from scratch.
Website Development: An Overview
While it’s possible to design and build a website in-house, most businesses opt for professional web development firms or freelancers to ensure the reliability and usability of their site.
From the outside looking in, many websites seem simple: A few menus here, a few buttons there, some links and some images, and you’re done, right?
In practice, the process of building a website with a development firm typically encompasses six steps:
Research and selection
Initial communication and goal setting
Creating an action plan
Design mockups and feedback
Review and revision
Let’s take a look at each of these steps in more detail, and how long each typically takes.
Research and Selection (1 week - 1 month)
The first step in website building is selecting your developer. Depending on your needs and budget, this part of the process could take between one week and one month.
For example, if you’re a small business looking to create a simple webpage that gets your message and brand online, a quick compare and contrast of several smaller website development firms may be all it takes to select one and start the process. If you own or manage a larger company, multiple management layers may be involved in the decision which could extend this stage by several weeks.
In both cases, key considerations remain the same: You’re looking for a development firm with a solid reputation for delivering on-time and on-budget, and you’re also looking for one that aligns with your brand’s style and aesthetic. This second consideration is far more subjective, meaning it’s worth comparing multiple providers to see which one best matches your vision for your brand.
Initial Communication and Goal Setting (1 - 3 weeks)
Once you’ve selected a developer, the next step in the process is getting in touch and setting out basic design goals.
Here, you’ve got two choices. You can let the developer make all the decisions based on information you provide about your brand’s vision, mission, and desired outcome. Or, come prepared with a basic idea of what you want the finished product to look like.
While giving your developer a blank slate means less work for you up-front, it also means they have to spend more time reviewing your brand and creating several proposals. If you provide a general outline, meanwhile, developers can hit the ground running and offer specific feedback on what works, what doesn’t, and what could be added to improve your website’s impact.
Creating an Action Plan (1 - 2 weeks)
Equipped with your expectations, developers will create several basic website plans that they’ll share with your team. You’ll review these action plans to determine if they fit your requirements or miss the mark. If they’re in line with your expectations, you’ll also suggest specific additions or revisions, which will prompt another round of plans from your developer.
Expect this step to take between one and two weeks as you communicate back-and-forth with your developer to determine the best course of action.
Design Mockups and Feedback (2 - 3 weeks)
Design mockups and feedback come next. Think of these mockups as a very basic version of the finished website product. Also called wireframes, these mockups provide a sense of where things like text, images, and buttons will appear on your website along with the general scale of these elements.
You should get a mockup of every page that will be included on your website. If you’re hiring a developer to create your homepage, about us page, service pages, and product pages, you’ll want a mockup of each one.
This stage is the ideal time to provide detailed feedback. If you aren’t sure about something or don’t like where an element or image is placed, say something. Since no actual development has happened yet, changing these is easy. If you wait until the main development phase, changes are still possible, but they can significantly set back your timeline.
Expect two to three weeks of emails and mockup versions before you settle on an approved design.
In-depth Development (1 - 2 months)
Next up is the most substantive stage of website building: in-depth development. This is where your developer takes approved mockups and turns them into a fully functioning website that includes all of the content you’ve approved.
Depending on the size and complexity of your website, this phase could take one to two months — or even longer if setbacks occur. Make no mistake: Nothing ever goes exactly as planned, but good developers will build extra time into their estimates so projects adhere to the timeline stated.
During this stage, your developer should be in regular contact providing updates and about the project and providing snapshots of how things are progressing. If you do see something that isn’t going as planned or doesn’t look like the mockup, mention it to them. While this may add minor delays to the project, it’s better than taking your entire site offline after it goes live because the issue wasn’t addressed earlier.
One to two months is fairly standard for site-building, but this could stretch to three or even four if you regularly make additions or changes.
Review and Revision (1 - 2 weeks)
Once your website has been designed, tested, and optimized, your developer will send it to your team for review and revision. In this stage, you’ll evaluate the final product and ensure that it looks and performs as expected.
If previous stages have gone to plan, only minor corrections will be needed — small issues such as font size or color choice can be easily rectified before your site goes live. Expect this to take between one and two weeks as your team reviews the site and identifies any issues.
Worth noting? Website design and development doesn’t end after review and revision. Weeks or months down the line, you may discover features you want to implement or updates to keep your site running smoothly. As a result, it’s a good idea to look for a developer that offers both up-front and long-term support to ensure optimal website operations.
DIY Website Development
All told, the process of designing and deploying a professionally built website could take between five and six months.
If you can’t afford to wait that long — or if you don’t have the budget to hire a professional website design firm — you can opt for do-it-yourself (DIY) website development. Here, tools like CMS Hub can help you quickly build and optimize new websites, along with flexible themes that let you easily create and connect pages for a seamless experience.
Using a DIY tool can significantly cut your website design costs and time to launch. Instead of months, your website can be ready to go in a matter of weeks.
Pros and Cons of DIY Website Development
Unsure whether to go the professional or DIY route with your website? Here are the pros and cons to both professional development and DIY website builds.
Expert developers can completely customize your website
Sites are fully tested and optimized before release
All revisions and changes are handled by your developer
More costly than DIY solutions
Five- to six-month timeline between start and finish
Requires continual communication to ensure consistency
Faster than professional development at one to two weeks
Less costly — many website development tools are free or very low cost
All data and corporate assets stay in-house
Limited amount of customization options
Requires teams to focus on site-building over other projects
Ongoing maintenance and support must be handled in-house
Take the Time to Get It Right
No matter which approach you choose, it’s time to make sure you’ve got a reliable and responsive website that reflects your brand and makes it easy for potential buyers to find what they’re looking for.
If you opt for DIY tools, expect your build to be more cost-effective and less time-consuming, but recognize that you’ll be limited by specific templates and frameworks.
If you choose professional development, meanwhile, anticipate a timeline of five to six months and greater expense, but with total control over the creation and content of your site.
Originally published Sep 23, 2021 7:00:00 AM, updated September 23 2021