A couple of decades ago, creating a website involved a lot of back and forth between developers, copywriters, and project managers. It took months just to get a few simple changes updated on your website.

Nowadays, knowing how to code isn’t necessary to build engaging websites. Page builders like Elementor make it super easy for non-coders to create any WordPress website they want.

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In this guide, you’ll learn about Elementor and how it can help you build a stunning website.

This WordPress plugin is an all-in-one solution — letting you control every part of your website design in a single platform. You can customize your website to fit your brand with motion effects, multiple fonts, and enhanced background images.

Why You Should Use Elementor

Elementor works for all types of professionals on your team. If you’re not tech savvy, the visual editor gives you the flexibility to drag any of the 90+ widgets to create content, like buttons, star ratings, and progress bars. For WordPress developers, it’s still a top-choice platform with script optimization, custom attributes, and rollback versions.

What Can You Build With Elementor?

Elementor is an effective tool for building anything — from entire websites to specific landing pages. You can design sales pages, promotional pages, and even custom forms. If you can imagine it, this platform can help you design it.

Check out this restaurant website built with Elementor.

A website built using Elementor with two splash images, two columns, and cursive text

Image Source

Elementor Price

Elementor offers a free plan as well as multiple paid subscription plans. The free version comes with all the features you need to create a strong user experience on your site, including a drag-and-drop editor, 40+ basic widgets, and 30+ templates.

If you want to access more advanced functionality, such as the ability to add forms and custom CSS, you can upgrade to the pro version. Here’s the pricing structure:

  • $49/year for 1 site
  • $99/year for 3 sites
  • $199/year for 1,000 sites

Undecided? Elementor has compiled a detailed, easy-to-scan list of pro versus free features.

How to Install Elementor

Like other WordPress plugins, installing Elementor is quick and simple. There are two ways you can do it.

Installing via Elementor.com

  • Go to Elementor.com and click Get Started.
  • Since Elementor requires you to have one, you’ll be asked whether you have an active WordPress site. If you do, click Yes to proceed. If not, no worries! Elementor will walk you through the process of creating one. Note: for the sake of this demo, we’ll click Yes.
Elementor installation wizard asking "Do you have a WordPress website?"
  • Next, select the Elementor plan you’d like to sign up for. For this demo, we’ll pick the Free plan.

Elementor installation wizard prompting users to select a subscription plan

  • Enter your website’s domain into their checker to make sure your site is on the WordPress platform.

Elementor installation wizard prompting users to enter their website domain to check whether it's hosted on WordPress

  • After your site’s compatibility is confirmed, click Install Elementor.

Elementor installation wizard confirming compatibility and prompting users to finish installing Elementor

  • If you’re directed to your website’s admin login page, go ahead and log in. If you’re already logged in, you’ll be taken directly to the Elementor plugin page. Click Install Now in the bottom right-hand corner.

Elementor's plugin page on WordPress' plugin library with the heading "Elementor Website Builder"

  • After, you’ll arrive to a page with a confirmation message. Click Activate Plugin.

Installation confirmation for the Elementor page builder plugin, with a button that says "Activate Plugin"

  • Finished! You’re all good to go and ready to start using the Elementor page editor.

Installing via WordPress Dashboard

  • From your dashboard, click Plugins > Add New.
  • In the search field, enter Elementor and locate Elementor Page Builder.

Elementor plugin card inside WordPress's plugin library with a button saying "Install Now"

  • Click Install Now. After installation, click Activate.

You’ll be taken to a welcome page, and the page builder will automatically be added to your sidebar. However, this sidebar menu item is only for accessing Elementor’s settings on the back-end, not for editing your pages.

How to Use Elementor in WordPress

With Elementor, you can take your design vision and turn it into reality. Live editing makes the process painless by allowing you to view each element as you design it. Let’s explore the Elementor editor.

Quick Tour of the Elementor Editor

Elementor offers an intuitive design for users. So, you can learn the basics of the editor in a couple of minutes.

To get started, create a new page or post and click Edit with Elementor.

WordPress' native page editor (Gutenberg) with the title "Sample Page" and a button that says "Edit with Elementor"

You’ll enter the Elementor page editor. This is what your page will look like:

Elementor page editor in editing view with a widget library to the left and the page's content to the right

On the left side, you’ll see the Elementor sidebar with all the drag-and-drop features you can use to build your web page. Simply click, hold, and drag a widget to the place where you’d like to add the new module.

The Elementor editor consists of three main building blocks: Sections, Columns, and Widgets. Sections are the largest building blocks. Within Sections, you can add groups of Columns, and Widgets are housed within Columns.

The editor will tell you where you can drag a widget by highlighting Sections and Columns in a blue box. Note that you can’t drag a widget into the navigation bar or the heading.

Elementor editor with a section highlighted in blue, ready for editing

You control the Sections, Columns, and Widgets using the blue handle. Just right click the handle to edit the blocks.

Elementor section editor menu with several options, including "Duplicate," "Save as Template," and "Delete"

When you scroll to the bottom of the page, you’ll have the option to drag a widget into a new, empty area.

The bottom of the Elementor page editor includes an empty section with the text "Drag widgets here"You can search for specific widgets to customize your pages. Choose from basic elements, like a heading or image gallery, or explore more advanced elements, like animated headlines and testimonial carousels.

In the Site Settings menu, you can set the default colors and fonts for your pages. You can also configure global settings for your entire website on Elementor.

Elementor comes with a built-in Revision History section. Under the Actions tab, you can trace your changes, moving back and forth between each action. Under the Revisions tab, you can switch between your revisions and revert back to any previous version.

How to Build Your First Page in Elementor

Elementor stands out from its competitors because of its ease of use. Try it for yourself by building your first page in the platform — no coding skills required.

  • Go to your WordPress dashboard.
  • Click Pages, then Add New.
  • Click Edit with Elementor to enter the page builder.
  • Elementor will load to look like this:

Elementor page editor with a widget library to the right and the new page's content to the left

  • Next, add a Heading, Text Editor, and Image widget.

User drag-and-dropping a heading widget into an editable column inside the Elementor page editor

  • Once you drag it in place, you’ll be able to edit each widget to your heart’s content. Click the green Publish button, and done! You’ve built your first page in Elementor.

When you’re finished designing your page, you can preview and then publish it. Here’s how to do that:

  • Go to the panel on the left side of the Elementor editor.
  • To preview your page, click the eye icon.
  • To publish, click the green Publish button.

Elementor Templates

Templates are pre-designed Pages and Blocks to help you design your WordPress website. Pages are full content layouts, while Blocks are sections with pre-built widgets, like footers, headers, and FAQs.

Elementor gives you full license to use any of the templates for your business. There’s a field to search for specific templates by page type, template name, or tag. Plus, all templates are mobile responsive. You can insert them into any page with just one click.

  • Inside the Elementor editor, navigate to the bottom of the page where there’s a section that says Add widget here. Click on the white folder.

New page inside the Elementor page editor with a box that says "Drag widget here" and a button with a white folder (which should be clicked to reach the template library)

  • A library will load. To preview a template, click the magnifying glass icon or on the image.

Elementor's template library with various page templates to choose from

  • Click the green Insert button.
  • If you’re not yet connected to Elementor’s template library, it will prompt you to do so. Elementor will automatically redirect you to its website, where you can either register or sign in.
  • After you register or sign in, your connection will be confirmed.
  • Return to the page you were editing and Insert your desired template.

Finished! Your template is all loaded and ready for customization.

How to Use Advanced Features in Elementor

Elementor’s pro version offers advanced features to take your WordPress website to the next level. You get access to more widgets, a theme builder, pop-up builder, and custom field capabilities.

How to Create a Popup in Elementor

Pop-up forms help you capture email addresses from leads. Elementor makes creating these forms easier with its pop-up builder. Follow these instructions to create your own popup.

  • In your WordPress dashboard, go to Templates > Popups > Add New.
  • Name your template and click Create Template.
  • Choose a template from the Library or create your own design.
  • Click Publish, then Save and Close.
  • Open a new page in Elementor (CTRL + E for PC users; Command + E for Mac users).
  • Drag in a button widget.
  • Under Layout, choose Link > Dynamic > Actions > Popup.
  • Go to Popup > Open Popup and select the popup you created.
  • Go to the live page.
  • Then, click on the button and see the popup appear.

Here’s how it might look:

User creating a popup inside the Elementor page builder and testing it out in the live pageImage Source

How to Customize WooCommerce Product Page in Elementor

WooCommerce is a popular e-commerce platform to help you build an online store for your business. Together with Elementor, you create custom product pages to boost your sales.

Before you can customize your product page, you’ll need to install and activate WooCommerce and Elementor to your WordPress dashboard. You’ll also want to add a few products to your website. You can learn about WooCommerce setup here.

After setup, you now can design your product page. Follow these steps.

  • In your WordPress dashboard, go to Elementor > My Templates.
  • Click on the Add New button.
  • Choose Single Product as your template type and click Create Template.
  • The Elementor Library will load.
  • Next, choose a pre-designed product page template, or build one from scratch.

Elementor product page templates with various options to choose from

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  • In the template, add different product widgets to customize your page. You can find the complete list here.

An overview of Elementor's product page widgets, including a menu cart button, add to cart button, product images, and related products carousel

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  • When you’re ready to preview your page, click on the eye icon on the bottom left panel.
  • Click Settings, then choose the product you want to display.

It might look like this:

Product page example built with Elementor and containing the image of a ring and the heading "Love Knot Ring"

Image Source

  • To publish your page, click the green Publish button on the bottom left panel.

Frequently Asked Questions About Elementor

Do you still have questions about Elementor? No problem. Here are a few frequently asked questions about the plugin along with the answers.

Does Elementor work with all themes?

Yes, it works with all themes that follow WordPress’ coding standards.

Does Elementor slow down your website?

Elementor is one of the fastest page builders. However, some websites can cause slow loading times, but Elementor has provided a guide on how to fix the website speed issue.

Is Elementor good or bad for SEO?

Elementor could be bad for SEO if it slows down your site, but by following best practices, such as compressing images and limiting excessive script, you can have a fast website even with Elementor installed.

The verdict is that Elementor, like any great WordPress page builder, is good for SEO. By helping you create a beautiful, responsive website, this page builder allows you to keep users on your page. As visitors engage with your content, search engine algorithms will understand that your website is valuable, boosting your rankings and improving your SEO.

Build Your WordPress Website with Elementor

Elementor is a WordPress plugin specifically built to help you design a custom website for your business. Its user-friendly interface makes it an effective platform for non-coders. If you want to attract and nurture more leads, install Elementor and the HubSpot WordPress plugin to increase your conversions.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

 Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

Originally published Mar 3, 2021 7:00:00 AM, updated March 03 2021

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WordPress Website