One of my favorite things about working with brick-and-mortar beauty businesses is helping salon owners bring their carefully crafted, luxurious in-store experiences to life online. Many nail salon owners put huge effort into creating beautiful spaces for their clients, and your website should reflect that same aesthetic and energy.
When customers land on your site, they should immediately know what to expect when they walk through your door. I‘ve rounded up some of my favorite nail salon websites here to give you inspiration and insight into building a site that’s as polished as your best manicure.
Table of Contents
Best Nail Salon Websites
- Park Slope Nails
- Nail Spa Elmsford
- Ama The Salon
- Jocelyn Petroni Skin & Nail Salon
- QQ Nails & Spa
- MiniLuxe
- Tropical Popical
- Le Charme Nail Spa
- Gloss Spa
- Nail Saloon
- Jadore Beauty Spa
- Pure in Heart
- Nail It Salon
- Paint Bar
- Honey Nail Salon
- NAF! Salon
- The Beauty Assembly
- Lotus
- Bollinger Nail Salon
- Top Nails
- Juniper
- AKIKO Nails
- Nail Garden
- Paint Nail Bar
- September Nail Salon
1. Park Slope Nails
Starting off the list is Park Slope Nails, a Brooklyn-based nail salon that offers a variety of services.
The site uses clear, strong calls-to-action through buttons and a phone pop-up, while the pink theme throughout the CTAs, text, and photos ties everything together nicely for a more cohesive design.
What I like: I really like the strong visuals and brand colors on this site. But apart from looking good, I also like the focus on converting website visitors into bookings.
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2. Nail Spa Elmsford
Nail Spa Elmsford displays a beautiful and clean background image that showcases a cute and trendy nail design.
Examples of your work are important for a nail salon, but so are customer reviews. Nail Spa Elmsford provides that social proof with embedded reviews from real customers.
What I like: I particularly like the auto-scrolling gallery on the homepage that shows off the salon’s incredible nail design work, while still using crisp, professional photography for the main website banner.
3. Ama The Salon
Ama The Salon is a London-based nail salon whose website offers a look into the brand itself.
They use polish and gel brands that are 90% natural, and the use of color and imagery on the website reflects that as soon as you load the site. Many nail salons are operating in pretty competitive local markets, so I love that they take the opportunity to stand out from the crowd.
What I like: From a usability perspective, I like the use of a hamburger menu. It keeps the site design looking really clean as I scrolled, but still provides clear next steps for the user to explore treatment options and bookings.
4. Jocelyn Petroni Skin & Nail Salon
This website design brings the viewer a sense of calm and serenity, something that the nail salon is looking to emulate and the customer is looking to achieve.
The homepage hero uses a photograph with deep blues and water to convey this. But as I scroll, the site transforms into very clean white backgrounds with high-quality images showcasing the products and treatments on offer.
What I like: On the “Manicures” page, a simple accordion section allows users to learn more about the different types of manicures, their benefits, and who they’re for. But always with a “Make an Appointment” call to action front and center to increase conversions.
5. QQ Nails & Spa
QQ Nails & Spa provides a very warm, friendly aesthetic.
I like how you can see this through all elements of the site, from the imagery to the “Best Friend” copy on the homepage.
One thing that’s easy to miss but one of the most impactful things I spotted on this website is the banner offering 15% off for new customers.
What I like: QQ Nails & Spa is a chain. They provide an embedded map with all their locations right on the homepage, making it easy for customers to find the salon most convenient for them.
6. MiniLuxe
The MiniLuxe website uses a layout that is easy to navigate and filled with pictures of the different salons and offerings.
What particularly struck me about this site is the copy on the homepage. They use simple numbers to translate their expertise to the user, automatically building trust. But they also plug their proprietary hand cream to drive online sales.
What I like: MiniLuxe is a great example of how simplicity in design, copy, and navigation make for a seamless brand experience online.
7. Tropical Popical
In a world of soothing spa colors, Tropical Popical dares to be different.
From the brand name to the explosive colors and vibrant imagery on the website, it conveys a sense of fun that’s reflective of their bold nail design. I also really like the custom cursor that uses the nail painting emoji for a fun effect.
What I like: On the functional side, Tropical Popical also does not compromise user experience for design. Calls-to-action for bookings and vouchers can be found prominently placed throughout the site to increase conversions.
8. Le Charme Nail Spa
Bay Ridge, Brooklyn based Le Charme takes things in a different direction by using a slick black-and-white theme.
The site uses a full-width image showing inside the studio in the homepage hero section. Customers can imagine themselves picking out a nail color from the wall and then relaxing in the chairs of the studio.
What I like: Interestingly, this is one of the only websites I came across that does not feature any images of painted nails. It just goes to show, you’re selling an experience through your nail salon site, not just the end product.
9. Gloss Spa
I’m a big fan of minimalism when it comes to web design. Gloss nail spa does this beautifully, with the muted, earthy backdrop accented slightly with a bright blue.
It’s also what helps to draw the eye to the chatbot pop-up in the corner. If you’ve got the ability to implement something like this, I highly recommend it. Many chatbots can be automated to guide users through the booking experience to increase conversions on the site.
What I like: I love the use of background video when you click into the Services page.
10. Nail Saloon
The Nail Saloon has a beautiful, large studio and they take the opportunity to showcase it with scrolling images in the homepage banner. It sets expectations for visitors and ensures website visitors can visualize the appointment.
The “‘saloons” page called out in the main menu showcases each separate location of the chain, making it easy for users to book an appointment at their preferred spot.
What I like: They play on the “saloon” theme with a fun heading font and in their logo without overdoing it.
11. Jadore Beauty Spa
What we like: Jadore salon’s brand is all about timeless luxury and elegance. I think they hit the nail on the head with their website design to convey this perfectly.
The images are graceful and overlaid with muted tones, while the font choice is simple and classic.
What I like: The “Our Story” section which provides some background to how the salon started. Brand stories like these help users to connect to the people behind the company and add a human touch to your site.
12. Pure in Heart
Pure in Heart’s branding and web design is a perfect example of the fundamentals done right.
I love the soft pink shades in the branding and how they carry the “heart” element of the brand throughout the copy and design.
What I like: The homepage hero section uses two call-to-action buttons, so users can explore their services easily if they’re not quite ready to make a booking.
13. Nail It Salon
Nail It Salon takes a more bold approach to its website, with deep reds both behind the model and on her nails. This allows for the white text to pop and stand out.
But they also soften those tones into shades of pink as I scrolled down through the website.
What I like: The team at Nail It does some super creative work, and they use a gallery placed on the homepage to showcase it to potential customers.
14. Paint Bar
Paint Bar boasts it’s not your average nail salon and its website is no exception.
The design is breezy and minimalist, and they use rotating images in the homepage hero to show both the salon interior and their team at work.
What I like: One thing I really like about Paint Bar’s website is the minimalism in terms of text. The elements are not overcrowded with copy, letting the headings, imagery and call-to-action buttons speak for themselves.
15. Honey Nail Salon
Earlier in the post, I mentioned the importance of translating the in-person experience at your studio into the digital experience new and returning customers have on your website. Honey Nail Salon is a perfect example of a website that mirrors the design of the studio.
Imagine visiting the studio in person, with its bold yellow logo and distinctive interior, and then later landing on a minimalist site with light shades. You might think you’d landed on the wrong site completely.
What I like: Honey incorporates the branding at their store into the background colors, font choices, and imagery on the website for a truly cohesive brand experience.
16. NAF! Salon
House of NAF combines a background video with scrolling text in the homepage hero to convey the vibe of the overall brand, and the experience customers can look forward to at the salon.
It uses bold visuals and color in the video, striking fonts, and clever copy to maintain the same brand voice throughout the site.
What I like: One of my favorite things about House of NAF’s website is their branded hashtag, the “#NAFIA,” which they highlight on the homepage to encourage social interactions and shares.
17. The Beauty Assembly
This one stood out to me because The Beauty Assembly differentiates itself as an “eco conscious” salon.
Everything from the logo design to the greens and pastels throughout the site help to convey this sense of nature to back up their mission. Meanwhile, the copy calls out their use of Cruelty Free, vegan products in the salon.
What I like: One thing I particularly like is the way The Beauty Assembly also positions themselves as a small, local business. They feature a blog interview series called “Leeds Locals” and their appearances in local media publishers, for example, to create a sense of trust and authenticity for users.
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18. Lotus
The soft pinks throughout this website are calming and inviting, creating a cohesive experience for visitors.
What I like: One stand-out item for me is the clever way they capture visitors' emails to further nurture them with weekly offers. In the nail salon game, getting customers is one thing. But you also need to keep them coming back. I thought this was a really nice example of how you can turn a weekly newsletter into direct opportunities for repeat custom.
19. Bollinger Nail Salon
Bollinger makes a bold statement with an eye-catching photo as the hero image. The white text stands out against the bold background and the CTA is clearly labeled for easy use.
Further down the page, they use a “counter” banner to show how many services they’ve provided to customers. It’s a small thing, but this is a great way to add a form of social proof to your site. When customers know you’ve performed thousands of manicures, it provides a sense of trust and expertise.
What I like: I really like how the red nails on the model pop in the background photo on the homepage as a more subtle nod to the website’s purpose.
20. Top Nails
This is one of my favorite homepage hero section designs on the list.
It still contains a set of nails to show off their work, but the vibrant colors are really well balanced and ensure the site has visual impact as soon as you load the homepage.
What I like: Further down the page, Top Nails have embedded an extensive gallery of their work to showcase the range. Customers have very different tastes and preferences when it comes to nails, so this is the perfect way to ensure any site visitors will see a design that resonates with them.
21. Juniper
Juniper is a nail and hair salon and spa, and customers can tell by looking at the homepage, which shows multiple products that might be used during their visit.
I like the open and airy layout combined with inviting, warm colors and clean design.
What I like: Aside from the design, there are two navigation elements I like on the Juniper site. One is the “Specials” area to guide users towards any ongoing promotions. The other is the “Menu” item.
Since Juniper is a salon with multiple service offerings, users can select Body, Face, or Nails from the “Menu” item to find the services most relevant to them.
22. AKIKO Nails
AKIKO really goes for it with the use of color and graphics on their website. The reason it works? It’s not also overcrowded with text and calls-to-action, which would risk overwhelming the user.
Instead, they focus on a single paragraph, and keep the “Book Appointment” CTA in the main menu, always visible to the user as they navigate the site.
What I like: AKIKO has been featured in an impressive list of publications like MTV and The New York Times. They use a scrolling banner on the homepage to show users this as a point of social proof.
23. Nail Garden
The Nail Garden website speaks to their target audience by capturing the fun and warmth of their brand.
Rather than featuring photos of nails in the hero, for example, they instead use a more general image with a very subtle nod to nails with the position of one of the model’s hands.
They keep that same sense of fun and lightness throughout all the copy as I scrolled down the site.
What I like: Nail Garden is also a great example of how to use pop-ups effectively. Loading the homepage prompts a center-screen pop-up to download their app.
24. Paint Nail Bar
One of the stand-out features of the Paint Nail Bar website is the use of font. While the logo uses a very simple, level font, the rest of the website uses a script style font, that adds an almost personal feel to the site.
What I like: I really like the use of video and photography as I scroll, which combines shots of inside the nail studio with examples of their work.
25. September Nail Salon
The September Nail Salon literally welcomes visitors to its doors on its website. The picture on the homepage is welcoming to those who visit, and an easy visual for those who go to the salon itself.
What I like: Shades of pink or green and pastel tones are a natural choice for nail salon websites. But September Nail Salon opts for a deep navy, which really differentiates the brand’s look and feel.
How to Design a Nail Salon Website
Source different forms of inspiration.
This list is a great place to start and, as you can see from some of the examples I pulled together, it’s ok to subvert expectations sometimes.
So, draw inspiration from multiple websites that do different things well and compile a list of what you’d like to include on your own.
That being said, I’d also recommend sticking to quality design over flashy elements, especially if you’re building the website yourself. A high-quality photograph and clean layout will do far more for your website’s conversion rate than a cluttered page that tries to squeeze everything in.
Pick the right software for your needs.
Once I’ve worked with a client to decide what the website should look like, the next step is figuring out where to build it. The good news is, there are tons of great website building platforms out there for beginners.
Even if you’re getting help from a website designer, I would make sure they build the site on a content management system or website builder you can get familiar with, too. If you need to change some wording or images later, this means you’ll be able to do it yourself quickly rather than needing extra help.
Platforms like HubSpot, Wix, and Squarespace all have beautiful templates available that you can easily customize. They also provide drag-and-drop functionality, so you can build a website without any coding skills.
Pro tip: Be sure that whichever software you choose offers mobile responsive templates since most people browse the internet on their smartphones.
Select a theme or template.
Many website builders come with a library of salon themes or templates to choose from. This means that, rather than starting from scratch, you can load the template and customize it with your own colors, logo, copy, and images, along with adding in any extra sections or pages you need.
For example, you may want a theme or template that has:
- Clickable telephone and social media links,
- CTAs for booking appointments on every page,
- Customizable text-based salon packages,
- Forms for booking and other inquiries,
- Multiple areas for location and contact information, including website footer,
- Image or video backgrounds and galleries to showcase your work,
- Widgets for embedding your map location,
- Integrations with popular salon management tools, like your booking and scheduling system.
Features and built-in elements like these ensure you can quickly create a custom design and easily set up functionality for appointments, gift cards, merchandise, take home treatments, and more.
Customize your design.
Once you’ve picked where you’re going to be building your website, my favorite part begins. Pulling from the inspiration in this article, you can pick and choose which elements to include, which pieces make sense for your business to highlight, and which aspects of your brand you would like to put on display.
Here are a few of my go-to steps:
- Add your logo.
- Change the color palette and font to match your branding.
- Replace the stock images with images of your designs, nails, and treatments.
- Update the placeholder copy.
- Upload your pricing and salon packages.
- Insert social media icons.
- Add personalized forms.
- Customize your navigation menus.
- Change the size, colors, and fonts of buttons.
- Upload photos of your best work and designs.
As you go through these steps, you’ll start to see the design come to life.
I know it can feel a little messy as you go through these steps, but it’s important to trust the process. Once all your branding and imagery are in place, it will look a lot more cohesive.
Things still not looking “right” once you’re done? There are some of the common but easy tweaks I make to websites to make them shine. Ask yourself:
- Is the font consistent across all headings and paragraph text? Are some sections using different line spacing or font sizes? Consistency is key.
- Do images have a cohesive style and sit well beside your brand colors? Using some images with warm, rich colors and others with lots of white light and cool tones can create a mismatched look.
- Are you using too many colors? Stick to 2-3 colors for your backgrounds, buttons, and graphics, and change one thing at a time to see what works best.
- Is there too much text? Long paragraphs are trickier for users to absorb, so try breaking them up with bullet points and focus on being concise.
Integrate an online booking system.
The goal of any website is to make user action as easy as possible. For nail salon websites, that typically means providing clear and simple ways for website visitors to book an appointment.
You can include a phone number only but, in my experience, an online booking system can dramatically increase your conversions.
Integrating an online booking system into your site means clients can book their slot easily, and you don’t have to worry about keeping track of all of your appointments.
The Best Website Designs to Inspire Yours
There are lots of beautiful nail salon website examples you can use to draw inspiration, especially those compiled in this list. For me, regardless of your branding, the most important consideration is user experience.
High-quality imagery, simple calls-to-action, and a cohesive look and feel all contribute to making your nail salon site an enjoyable online experience. And when visitors land on a well-designed website, they’re far more likely to convert into new bookings.
Editor's note: This post was originally published in May 2023 and has been updated for comprehensiveness.
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