Why Privacy Policies Matter
1. You’ll comply with laws and regulations.
Some of the most notable laws here are the European Union’s General Data Protection Regulation (GDPR), California’s California Online Privacy Protection Act (CalOPPA), and the California Consumer Privacy Act (CCPA).
Again, that “information” could be something as basic as the comment form on your site or the web analytics that you use to analyze user behavior.
2. You can build trust with your visitors.
Internet users are becoming more savvy and interested in protecting their privacy.
For example, a 2022 Ipsos survey found that 84% of Americans were at least somewhat concerned about the privacy of the personal data that they provide on the internet.
3. You’ll build trust with search engines.
This is especially important in YMYL niches (Your Money or Your Life), where Google wants to see trust and expertise signals before ranking your site for those types of queries.
To help you do that, you have a few different options:
- Consult with a licensed attorney to create the document for you.
Many “regular” WordPress sites will be fine with one of the automated tools. However, if you’re ever in doubt about anything, you should consult with a licensed attorney to get accurate information about your unique situation.
The Type of Data that Your Site Collects
Specify the exact data and personal information that your site collects from users.
How Your Site Collects Data
Specify how your site collects this data, such as contact forms, comment forms, social media integrations, analytics tools, and so on.
What Your Site Uses the Data For
Specify what you use this data for. You might have different usages for different types of data, in which case you’ll want to outline all of those different use cases.
Third-Party Service Usage
Rights of Users
Explain the rights that users have when it comes to their data, such as their options for accessing, editing, and/or deleting data on your site.
Your Site’s Contact Information
Privacy statements can be lengthy. HubSpot helps make the process easier by placing jump links on the left-hand side of the page. People can then choose which part of the policy they want to read — the portion for customers, developers, partners, or everyone.
When you use these tools, you essentially use a pre-built template and then plug in your site’s information.
For example, with FreePrivacyPolicy.com, you’ll go through a short setup wizard to collect information about your business.
However, if you don’t want to install yet another plugin on your WordPress site, it’s totally fine to just manually add your privacy to WordPress (full instructions below).
Reach out to a lawyer for help.
- Open your WordPress dashboard and navigate to Settings → Privacy.
- Choose the Use This Page option next to Change Your Privacy Page.
- Go to Pages → All Pages.
- Go to Appearance → Menus or Appearance → Widgets (depending on your theme).
Let’s take a deeper look at how to do this with screenshots.
To set your WordPress privacy page, go to Settings → Privacy in your WordPress dashboard.
This page will be located at yoursite.com/privacy-policy, though you can change the URL if you want to.
2. Edit your WordPress privacy page content.
Next, go to Pages → All Pages in your WordPress dashboard (the regular Pages list).
Hover over it and click Edit to edit the content. Again, this works just like editing any other WordPress page.
3. Add a link to your privacy page.
How you add a link to your site’s footer will depend on which theme you’re using.
Some themes include a dedicated footer menu that you can use to add links. In these cases, you can go to Appearance → Menus.
Some themes offer both options (menus and widgets), so you can choose the one that works best for you.
For example, the popular Astra theme lets you use both methods, but the placement is a little different depending on which method you chose:
Here’s how it works with the most popular option — WP AutoTerms.
When you’re happy with how it looks, make sure to Publish it just like you would any other WordPress page.
Here’s an example of what it might look like.