Building your brand on the back of a single product can be risky business. However, when done right, it could yield huge returns — Brands like Casper and Michelin prove that point. While it’s crucial to choose and perfect your single product, it’s equally as vital to spare no expense on marketing.
Building a single-product website is one of the best ways to market and close customers for your product. This type of website immerses your audience in the product’s value and gives them more than enough reason to buy it.
In this article, we’ll show some of the best single-product websites that can inspire you, what you can learn from them, and how to design a similar website for your brand.
Best Single-Product Websites
- Starface World
- Tile Trackers
- Feather Furniture
- Trimmer Boss
- Hollow Socks
- Lettuce Grow
- Clear Rear
- Wurkin Stiffs
What we like: Kulala manufactures sleep lamps that help babies — and, by extension, the rest of the family — sleep better.
This page showcases the Kulala Sleep Lamp and the science behind how its pure red lights help everyone sleep better. We love the brand’s choice to use warm colors for the site, in theme with its red light product.
The page features testimonials and reviews from previous customers to help visitors make a buying decision. In addition, there’s a FAQ section that resolves possible objections.
What we like: Columbus is an Italian company making specialist bicycle frame tubes. Trittico is their latest range of components for bicycle cockpits — and they created an entire page to show just that.
The page starts with a large, high-quality image of a bicycle’s handlebar, followed by a video demonstration of all the components. The video helps their audience to quickly get a sense of what their product does.
The rest of the page uses pictures and short animations to illustrate what individual components look like and how they work. Each imagery has an accompanying copy highlighting the materials the components are made of and their benefit to the user.
What we like: Starface is a skincare company that makes star-shaped hydrocolloid pimple patches that help heal acne, zits, and blemishes.
Unlike most beauty websites, this one uses a grid layout, with each grid either highlighting a pimple patch or showing a customer review.
There’s a timer counting down to upcoming product drops at the top of the website. A timer like that helps to build anticipation and creates the fear of missing out.
What we like: Palmpress is a portable coffee press for hand-brewing hot or cold coffee.
Most people are familiar with traditional coffee machines that sit on countertops and tables. Since this product is different, Palmpress includes a video showing how to use it on the website’s hero section.
The rest of the page focuses on showing the different components of the hand brewer and images of its use cases. In addition, there’s a floating button containing reviews and another section of videos that show how the product works.
What we like: Fybelle’s single product is a hair removal handset. The website’s pink color is welcoming and makes visitors think of softness and relaxation. The color choice is intentional, as the product is expected to make the users feel brand new.
The website also uses simple but effective copy like “painless treatment,” and “quick, easy, effective” to showcase the product’s benefits. Furthermore, a price comparison section highlights how it’s cheaper than alternatives like shaving, waxing, and laser hair removal.
What we like: BlendJet makes portable blenders that allow you to make shakes, smoothies, etc, on the go. In 2022, the brand made over $50 million in sales.
BlendJet’s website starts with a background video in the hero section. The video shows how fast the blender works, what it can blend, the different colors, and how customers use it.
The rest of the colorful website contains a section about the blender’s features and benefits, accessories, and a list of recipes customers can create with the blender.
What we like: Tile by Life 360 is an American company that manufactures Bluetooth trackers that help users find their keys, wallets, electronic devices, and other lost items.
Even if you have no idea how you landed on the site, the copy above the website fold clearly explains what the site is about.
The website shows visitors how Tile works and some metrics to boost credibility and trust. Furthermore, a floating promotional button follows visitors throughout to get a discount when they decide to buy something.
What we like: Rocketbook makes reusable notebooks and planners. It’s a pretty exciting concept — you write on the notebooks, scan your notes, wipe the pages clean, and then reuse them. Rocketbook uses a background video at the top of its homepage to show how it works.
Aside from wondering how it works, people might also wonder why they should bother with a reusable notebook. Rocketbook understands this and explains using clear copy why reusable notebooks and planners are the way to go.
What we like: Instacart is an American delivery company that connects people to shoppers who shop from local markets and deliver the items. The website layout is simple and user-friendly, so visitors can quickly find what they want.
Considering that it’s an ecommerce site, it makes sense that the site offers recommendations based on a user’s previous purchases and shopping history. The website also has a responsive design, so it doesn’t matter whether you’re accessing it from a laptop, tablet, or mobile device — the experiences are all similar.
What we like: Birchbox offers beauty subscription services to users. The call-to-action button’s
choice of words — “Build Your Box” — helps visitors understand they would get personalized product recommendations to meet their beauty needs and goals.
Customers can imagine what their skin would look like thanks to the website’s use of various images and colors to portray its products. The site’s navigation is also simple and easy to use.
What we like: Feather offers a flexible way for individuals and businesses to own or rent premium furniture. While many brands opt for short copy on their site’s hero section, Feather Furniture uses a long subheading highlighting the brand’s value and unique value proposition (USP).
The website uses enough white space to make the different images stand out. The site’s use of transparent pricing and positive reviews go a long way in building trust with customers.
12. Trimmer Boss
What we like: Trimmer Boss is a mechanized wire brush tool that helps users eliminate weeds, grass, dirt, moss, etc. This website — especially in the hero section — uses a predominately green color palette, which is on-point as the product relates to grass.
Still at the hero section, Trimmer Boss does well to use social proof as they include a money-back guarantee and a 4.8-star rating from almost 500 customers.
Trimmer Boss further increases their social proof by using customer video testimonials throughout the website. The website also features the product in action, a comparison table against the string head alternative, and a FAQ section.
13. Hollow Socks
What we like: Hollow Socks designs high-performance socks with Alpaca’s unique hollow fibers. The hero image shows that the socks can withstand extreme conditions and activities.
For anyone unfamiliar with alpaca, the website explains what it is and why it’s unique. The site’s design is simple and easy for users to navigate. Many positive reviews include pictures of the harsh conditions where the socks were used.
What we like: Houndsy makes kibble storage and dispenser systems for dogs. The website is user-friendly, with a simple layout that’s easy to navigate. The high-quality video and images used throughout the site help visitors have a clear view of the product and how they can use it.
Throughout the site, the copy focuses more on the product’s benefits and answers the question most visitors ask about what’s in it for them.
15. Lettuce Grow
What we like: Lettuce Grow is an indoor garden system that allows you to grow different plants. One of the brand’s core desires is to bring out the joy its customers feel when they plant, harvest, and eat from their indoor garden. The website highlights this desire by using an image of friends enjoying a meal of fresh produce from their garden.
Throughout the site, the brand continues to use sharp imagery to showcase its farmstands, the produce from the farmstands, and their happy customers. The site finishes with customer testimonials that can positively influence a visitor’s buying decision.
16. Clear Rear
What we like: Clear Rear makes bidet attachment to toilets that helps users feel fresh and clean after doing their business.
Throughout the site, Clear Rear spotlights the significance of using water instead of paper rolls or toilet paper. Some of the reasons highlighted include saving millions of trees and feeling shower-fresh. The site's quirky copy and icons engage visitors and foster feelings of comfort and goodwill.
17. Wurkin Stiffs
What we like: Wurkin Stiffs makes magnetic collar stays that help customers look crisp and neat. The website uses high-quality imagery to showcase its product and how it works on different collars.
An organized layout and clear menus help visitors easily navigate the site. In addition, Wurkin Stiffs demonstrates social proof by including star ratings and written reviews from previous customers.
What we like: Bokksu is a Japanese snack subscription company. The company helps its customers get a taste of Japan no matter where they are.
The website’s colors and strong imagery enforce the brand’s strong brand identity. An image of the family behind the company creates a deeper human connection with visitors. That way, when people buy, they know they’re supporting the family and community and not some faceless corporation.
“What comes in the box?” is a question most people might have. Bokksu answers this question using a video embedded on the homepage. There’s also transparent pricing depending on the box visitors choose, customer reviews for social proof, and a comparison table versus similar brands.
What we like: PillowPup helps dog owners create custom pillows with pictures of their dogs.
The website starts by showing adorable pillow cushions of dogs sure to bring out feelings of bliss in dog lovers who’d want one for their pups.
Since this is the only product PillowPup has, they jump right into what it’d cost to create a custom PillowPup. The site uses cute dog graphics to get information across. In addition, PillowPup offers a promotion that encourages people to make more orders.
What we like: Nori makes handheld steam irons, claiming to have the hottest on the market.
The site builds credibility by including logos and reviews from reputable organizations like BuzzFeed, Vogue, and Forbes.
Nori resolves visitors' reservations by emphasizing three reasons, along with images, why they should go for the Nori steam iron. A product page on the homepage provides detailed information visitors need to make a decision. To incentivize prospects, there is a discount on the call-to-action button.
The site also includes before and after images to showcase the difference Nori’s handheld steam irons can make.
How to Design a Single-Product Website
1. Brainstorm product ideas.
The “What do I want to sell?” question must be answered before anything else. The success of your website — no matter how well-designed it is — hinges on the type of product you choose.
There are several ways to brainstorm product ideas. You could start with products you’re already familiar with, maybe an idea you’ve had in your head for a while. If you’ve got a couple more product ideas, it’s best to note them down somewhere.
Another place to find product ideas is ecommerce stores like Amazon, Alibaba, etc. Pay attention to the best-seller sections of these sites to find products people love and are already spending money on.
Once you’ve chosen a product, you must define its unique selling points(USPs) — what differentiates it from other products and why customers should choose it.
2. Identify your target audience.
It’s not enough to have an excellent product. There must also be a market that wants and is willing to spend money on said product.
That’s why it’s crucial to identify and understand your target audience. A thorough understanding of your target audience will go a long way in helping you design your single-product website.
For instance, your audience will determine factors like the tone of your website’s copy, pain points to highlight, imagery to use, etc.
3. Develop a strong brand identity.
For your single-product website to be top of your customers’ minds, it must have a strong brand identity. Start by conducting market research and defining your value proposition, mission, and personality.
You’ll also need to develop your brand’s visual aspects, like your logo, color scheme, brand name, designs, typography, etc.
The goal here is to create something memorable so your name always comes up whenever anyone mentions the product you sell.
4. Choose a theme.
Now, to create your website. After registering your domain name, you can choose an ecommerce theme from the options your website builder offers.
Your theme should portray the idea you have for your website. But don’t worry if it doesn’t look quite right. You can always edit the theme.
5. Create your homepage.
The homepage is usually the first page that people land on whenever they visit your website. It’s essential to design it to leave an unforgettable first impression.
Your homepage should start with a headline telling visitors what your website offers. The headline should be straightforward. If you have more to say, use a sub-headline.
The area above the fold should include high-quality imagery (videos, pictures, animations, or graphics) that showcases your product and clear call-to-action buttons.
While you might want to go on about your product’s unique features, it is more important to focus on describing how it benefits your customers.
Don’t forget to demonstrate social proof. You can do this by including celebrity endorsements, customer reviews, awards, images or videos of your product in action, etc.
6. Optimize your product page.
Like the homepage, your product page is essential to your single-product website.
Since the primary goal of the product page is to sell a product, you can be more direct when asking for a sale.
The copy on your product page should speak to your target audience’s pain points, explain why they should purchase the product, and answer questions they might have.
There should be enough quality images showing your product from different angles and what it looks like while in use.
Add compelling CTA buttons and customer testimonials to prompt visitors to buy.
Build Your Single-Product Website
You can increase the chances of launching a successful single-product website by learning from examples of those who have already done it.
As you consider these examples, think of how you can apply the underlying principles of creating a single-product website for your brand.