15 Stats to Keep in Mind When Planning a Website Redesign

Website Redesign Stats

1. A website redesign can cost between $3,000 to $65,000. (WebFX, 2022)

2. A full website redesign takes three to six months on average. (IMPACT, 2020)

3. 71% of marketing leaders report that they redesign their websites every one-to-three years. (Gartner, 2020)

4. According to a study of Alexa’s top 200 marketing websites, the average lifespan of a website is 2 years 7 months. (Orbit Media, 2022)

5. Over 40% of marketers say that it takes weeks to start seeing results from a website redesign. (Databox, 2022)

6. 80.8% of web designers say low conversion rate is the top reason for redesigning a website. (GoodFirms, 2021)

7. Web designers say other reasons for redesigning a website are high bounce rate (65.4%), better UX (61.5%), unresponsive design (53.8%), and outdated design (38.5%). (GoodFirms, 2021)

8. In 2021, 79% of experience-driven businesses — ie. organizations that invest in experience across people, process, and technology disciplines — had a dedicated budget line for website experience design or improvement. (Forrester, 2021)

9. 31% of consumers think that user experience should be a top priority when designing a website. (Top Design Firms, 2021)

10. 42% of people would leave a website because of poor functionality. (Top Design Firms, 2021)

11. 88.5% of web designers believe that slow loading time is a top reason why visitors leave a website. (GoodFirms, 2021)

12. 66% of small business owners said their number one website goal in 2022 was market expansion. (UpCity, 2022)

13. 60% of marketing and sales specialists say the most important online marketing objective is lead generation. (Aioma, 2021)

14. Once their websites go live, 77% of small business owners hope to spend less than $500 per month on website services and upkeep. (UpCity, 2022)

15. Web designers say the latest design trends are dark mode (45.2%), 3D visuals (44%), multimedia experiences (43.2%), and scrolling animations and effects (42.6%). (GoodFirms, 2021)

Preparing for a Website Redesign

The stats above should help you plan the budget, timeline, priorities, and overall strategy for a website redesign. While the specific strategy will differ by website, user experience should be the guiding principle.