Navigation is an essential part of any WordPress website. No one likes clicking through several pages to find what they need. So, you want to make it effortless for visitors to locate specific content on your website.
Thanks to breadcrumbs (not the edible ones), you can provide your visitors with an easy way to find their way around your website. If you don’t have breadcrumbs enabled yet, keep reading to learn how to set it up.
What are Breadcrumbs in WordPress?
Breadcrumbs are navigational aids that help visitors understand the location of specific content on your website. That way, visitors know the hierarchy of your web pages and can use it to find more content or find their way back to where they started.
Check out this example from Best Buy below. If visitors enter their site at PC Laptops, they can see other related categories at the top of the page, like Computers & Tablets or Laptops.
With breadcrumbs, visitors get one-click access to related pages on your website, which is a critical factor in maintaining the attention of your potential customers.
Why Add Breadcrumbs to Your WordPress Website
Breadcrumbs do more than just enhance the visitor experience. They also help search engines crawl your website to figure out its internal linking structure. Sometimes, Google uses your breadcrumbs in search results to help your visitors—making your SEO efforts more effective.
Breadcrumbs also can help with lowering bounce rates. Because visitors can access your website from any page, breadcrumbs act as a guide for visitors to explore other parts of your website.
How to Add Breadcrumbs to WordPress
There are a couple of options for adding breadcrumbs. We’ll review how to add breadcrumbs with themes and plugins. Choose whichever method works best for your WordPress website.
How to Add Breadcrumbs to WordPress With Themes
Good news, most of the latest WordPress themes have breadcrumb navigation enabled. So, you don’t have to do anything extra to add breadcrumbs to your WordPress website. Here are a few themes with this built-in feature:
The default settings are enabled and can work for most WordPress websites. It will display the post hierarchy like this: Site Title > Category > Post Title.
If you want to make changes, you can tailor the settings to fit your needs. Under the General tab, you can define how the breadcrumbs will work on your entire site. The Post Types tab allows you to personalize the breadcrumbs for your posts and pages.
Breadcrumb is a lightweight WordPress plugin that displays breadcrumb navigation anywhere on your website using shortcodes. A shortcode is WordPress-specific code, allowing you to embed objects into your page without the normal, complicated coding. Think of it as a shortcut.
Install and activate the plugin.
Go to Breadcrumb on the left side of the admin dashboard. (You may have to scroll down.)