YouTube is the second-largest search engine on the web. Every day, millions of viewers flock to the video-sharing platform for the latest news, vlogs, music, and tutorials.
If you have a YouTube channel, growing your audience is important. The good news is that you can promote your channel right from your WordPress website or HubSpot website — your visitors can subscribe without needing to leave the page.
In this post, I’ll cover how to add a YouTube subscribe button to posts in WordPress or HubSpot. This tiny red button can have a huge impact on your subscriber number and customer engagement.
YouTube Subscribe Button
The YouTube subscribe button allows users to subscribe to your YouTube channel with just a click. When a visitor subscribes to your channel, your videos appear in their YouTube subscription feed, and they will be more likely to view your content. You can embed the YouTube subscribe button on any page of your website to increase the reach of your content.
Benefits of Adding a YouTube Subscribe Button
There are a handful of benefits from embedding the subscribe button on your website, including:
increasing your YouTube following, which can lead to more exposure and sales.
leveraging your existing audience. They already know your content and are more likely to follow you on another medium.
eliminating the extra step of sending visitors to your YouTube page. They can subscribe with just a click and continue engaging with your website.
Conditions of Use for YouTube Subscribe Button
Using the YouTube subscribe button comes with a few requirements. You must agree to follow the YouTube API Terms of Service and all other relevant API documentation. The most important rules are:
The button must be fully and clearly visible.
You may not offer or promote prizes or rewards to your visitors for clicking on the button.
You may not use the button to track any user data, including the user's actions or browsing activity.
How to Add a YouTube Subscribe Button in WordPress
You don't need to be a tech wizard to add a subscribe button. Google makes the process easy.
There are two ways to add a YouTube subscribe button to your WordPress site, via the custom HTML widget or by using a WordPress plugin. Let’s start with the custom HTML method.
Don’t wait to build your YouTube audience, especially when you can drive traffic directly from your website. Encourage website visitors to follow your channel by adding a YouTube subscribe button to your WordPress posts, and watch your channel grow.
Originally published Sep 20, 2019 11:24:00 AM, updated June 23 2020