If you have a website, then you need forms. Whether it’s a contact form, order form, or a survey, forms will help you generate new leads and convert website visitors into customers. Creating online forms can seem complicated, but with a plugin like WPForms, it’s easy. This plugin comes with a visual drag-and-drop builder and 300+ pre-made templates so that even complete beginners can create high-converting forms.

In this article, we’ll go over the key features of WPForms that will help you build smart WordPress forms in no time. Before we dive in, let’s take a closer look at how this WordPress plugin can help you get more business online.

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Why Should You Use WPForms?

It doesn’t matter what industry you’re in or how much traffic you get, every website needs a contact form.

With a contact form, you can provide an easy way for visitors to get in touch with you about any questions they may have. Once they’ve filled out your form, you have all the information you need to continue communication and convert them into customers.

Aside from contact forms, there are many other forms you can use to boost your leads and revenue. With WPForms, you can build:

  • Event registration forms
  • Donation forms
  • Newsletter signup forms
  • Purchase order forms
  • Surveys and polls
  • And much more

Whatever type of form you want to make, WPForms has got you covered. And you can build all of these forms with just a few clicks using their 300+ form templates and a drag-and-drop form builder.

Now let’s go over the key features of WPForms that make it the most comprehensive form builder for WordPress.

Key Features & Addons of WPForms

Rather than going over every single feature of WPForms, let’s jump right into the most important features and addons so you can start building powerful forms today.

Easy Drag-and-Drop Builder

One of the best features of WPForms is its ease of use. Using the drag-and-drop builder, you can create any type of form in minutes, even if you’re a complete beginner.

You can start off with one of WPForms’ 300+ pre-made templates or you can build a form from scratch. Simply drag the fields you want from the left side and drop them onto your form on the right.

Drag-and-drop builder interface of WPForms plugin

You can choose from form fields like email, phone number, checkboxes, multiple-choice, reCAPTCHA, file upload, and much more. You can remove fields in a single click, or drag them up and down to rearrange them.

Their smart geolocation feature allows you to have an address auto-complete functionality and other powerful features such as map drop pin, ability to see user’s location in the entries area, and more.

Address auto-completing in form via WPFormss smart geolocation feature

Payment Methods

Want to make money online without having to set up an online store or shopping cart? With WPForms, you can accept payments right from your forms.

This is perfect for nonprofit organizations looking to accept donations, restaurants that want a simple way for people to order takeout, or collecting payment for any type of product/service.

You can accept payments with PayPal, Stripe, Square, and Authorize.net. You can either accept one payment method or add multiple to give users the option to pick which one they want to use.

Adding Square payment method to form via WPForms plugin

You can even set up recurring payments for subscription products, membership sites, or installment plans.

Built-in Conditional Logic

With smart conditional logic, you can hide and show form fields based on a user’s previous answers.

This will help keep your forms short and make sure that people filling out the form will only have to answer questions that are relevant to them. Your visitors will appreciate the time you’ll save them and be more likely to complete the form.

Aside from improving the user experience and boosting form conversions, conditional logic will also help your business get the most relevant information from leads.

For example, an agency or consultant can create a form that only shows the user the next question if their budget is higher than a certain amount. Or, you can change the next question on a survey based on the feedback the user provided.

Next question in survey changes based on star rating via built-in conditional logic of WPForms

Conversational Forms

Another way to improve the user experience and increase form conversions is creating conversational forms.

Conversational forms are a unique, interactive form layout. Instead of presenting users with 20 questions all at once, conversational forms show one question at a time.

Conversational Form created with the WPForms plugin

This makes your forms feel more like a face-to-face conversation. It’s also less overwhelming for users, which will lead to a better form completion rate.

Creating a distraction-free, conversational form landing page is easy. Simply build your form and check the box to enable conversational form mode.

You can also choose colors to match your brand, add your logo, and pick from different progress bar styles.

Surveys and Polls

Getting direct feedback from website visitors and customers can be valuable for your business. WPForms makes it easy to collect that valuable information with its Surveys and Polls addon.

You can quickly create engaging, complex surveys using the drag-and-drop builder. It comes with smart survey fields like the Likert scale, star ratings, multiple-choice, and more.

Survey created with Likert scale via WPForms plugin

Plus, all you need to do is click a button to turn any existing form on your website into a survey form.

The best part? WPForms has a real-time insights feature that automatically builds beautiful reports with the best visualizations for each question type. This makes it easy to understand your survey results at a glance.

Report with visualizations for each poll question created via WPForms

When you create a poll, you can also display the poll results to each user immediately after they submit the form.

In addition, if you want to share your survey results internally in a presentation, or share them publicly on your blog or on social media, you can easily export reports as a JPG or PDF.

Form Abandonment

Imagine all of the website visitors that start filling out your forms but never submit them. All of those potential leads are gone forever, right?

Not with WPForms. WPForms offers a Form Abandonment addon that will help you unlock more leads by capturing partial entries.

Abandoned forms captured in wordpress dashboard via WPForms

It works with any type of form including “request a quote” forms, order forms, support request forms, and more.

With the ability to collect partial form entries, you can get in touch with potential customers that have expressed interest, even if they don’t complete the whole form. You can even automate the process by sending an email notification to people that have abandoned your form.

Save and Resume Option

Long forms can be intimidating for users to fill out. So intimidating that they might quit halfway through and never return to complete it.

But, with WPForms’ Save and Resume addon, you can allow users to save their progress while they’re filling out your form. Then, when they return to finish it, they can restore their entry with one click.

You can add the Save and Resume option to any form on your site, even surveys. You can also email users the link to resume your form, which makes for an easy reminder.

Email inviting user to resume form submission via WPForms

You’re able to view, edit, or delete partial entries right from the WordPress dashboard. The users’ privacy is also kept in mind as sensitive data like passwords and credit card information won’t be saved in your database.  

User Journey Mapping

To learn what content on your site is encouraging visitors to complete your forms, you can use the User Journey addon from WPForms.

This addon will give you a step-by-step breakdown of exactly what users do on your site before they fill out your forms. You’ll be able to see the URL that referred them to your site, what they searched for, pages and posts they looked at, and UTM parameters from the marketing campaign they responded to.

User journey shown leading up to form conversion in WordPress dashboard via WPForms

With these insights, you can optimize your site for even more form conversions.

Getting Started with WPForms

This is just the beginning of what you can do with WPForms. Once you get comfortable with the plugin, you can explore other helpful features such as form locking, geolocation data, and more.

Because forms are so important for collecting leads and data, it’s worth it to invest in a form plugin like WPForms that has enables you to build a wide variety of powerful forms and customize them to your exact needs.

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Originally published Nov 26, 2021 7:00:00 AM, updated June 24 2022


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