Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers.
Edison Research released The Current State of Podcasting back in October and confirmed our findings by showing that almost two-thirds of younger podcast listeners do not subscriber to podcasts.
The thing is, subscribing to podcasts is so easy! When you subscribe to a podcast, all future episodes are automatically downloaded to your computer, without you having to do anything. This means that the content you enjoy most, can be readily available to you any time you want it.
How to Subscribe to a Podcast
I think it's possible people don't realize how easy it is to subscribe to a podcast, so I pulled together this how to tip that will walk you through the steps. If you wanted to subscribe to HubSpot.tv in the process, I wouldn't complain.