Using Social Sharing Buttons Leads to 7x More Mentions [Data]

    by Pamela Vaughan

    Date

    September 13, 2011 at 1:01 PM

    low hanging fruitSocial media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what's necessary to help it spread?

    When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.

    So if it's so easy, everyone must be doing it, right? Wrong.

    According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.

    But what's even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.

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    Marketing Takeaway

    Don't miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don't do it.

    BrightEdge Technologies' study focused on social sharing buttons on websites' homepages. While a website's homepage isn't the only place marketers should be adding social sharing links, the study's findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content -- landing pages, blog articles, product pages, etc. It's an easy, sure-fire way to extend your reach.

    Have you added social sharing buttons to your content yet?

    Photo Credit: joyosity

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