Popular in the field of psychology, the MBTI (Myers-Briggs Type Indicator) is the world’s most widely used personality assessment test. The questionnaire is designed to measure personality by evaluating preferences in how people perceive the world and make decisions, and it is based on 4 scales: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. While some people fall at the extreme ends of these scales, it is also common to fall somewhere in the middle. Now, as an inbound marketer, is it better to have one personality type or another? Should you be more extraverted or introverted? Judging or perceiving?
Well actually, a good inbound marketing strategy has at least one quality of each of these personality types. Let’s take a look at what each end of these scales contributes to a solid marketing personality. And when you're done, take this quick quiz to determine whether you're more of an introvert or extravert in your inbound marketing methods!
Extraverts are action-oriented. They are often full of energy, and they use that energy to accomplish things. They are also very social and people-oriented.
Marketing Lesson: You should always be injecting more energy into your campaigns. It’s important to keep your marketing efforts constantly active in order to keep driving more leads, but also to keep your fans and prospects excited. Be social! Engage your followers. Connect with your customers. Make your next email send a bit more personable. Your marketing will do a whole lot better if you let people really get to know your company.
Introverts prefer more substantial interaction over more frequent interaction. In other words, quality over quantity.
Marketing Lesson: You should be careful to maintain high-quality relationships with your prospects, leads, and customers. It’s easy to get caught up in the numbers, always looking to drive more Facebook fans, Twitter followers, and blog subscribers – and don’t get me wrong, you should definitely be doing that – but don’t let the quality of your posts, content, and engagement suffer. Focus on building deeper relationships, not just more of them.
Sensing types look for details and facts. For them, the meaning is in the data.
Marketing Lesson: As a marketer, data should be a critical component of every decision you make. You should always be measuring, analyzing, and optimizing your landing pages, keywords, paid search campaigns, and more. It is essential to track the ROI of your marketing efforts, and in order to do that, you need to keep a sharp eye on the numbers.
Intuitive types look at the wider context or pattern and are more interested in future possibilities.
Marketing Lesson: While analytics are crucial for informing your decisions, it is also important to zoom out and look at your strategy as a whole. Are you heading in the direction you want to be heading? Are your short-term plans aligned with your long-term goals? Don’t get too caught up in the weeds, or you might miss the big picture.
Thinking types make decisions based on what is reasonable and logical, and they like to follow given sets of rules.
Marketing Lesson: It’s always a good idea to do a little research before you try out something new, like customizing your fan page or setting up a Facebook contest. See how other companies have done it. Figure out what works and what doesn’t. Then use these guidelines to help you be more successful and effective when you try it.
Feeling types make decisions based on what will achieve the greatest harmony, consensus, and fit. They consider the needs of the people involved.
Marketing Lesson: As a marketer, you should always have your audience in mind. Consider their needs in conjunction with your own. Target your content more closely to your audience, and you’ll find that you can convert more prospects into leads and more leads into customers.
Judging types enjoy structure, and they focus on making decisions.
Marketing Lesson: Maintain an organized system that allows you to track your marketing efforts and access the information you need in order to make decisions going forward. Don’t leave major decisions open-ended or fluctuating for too long – stay focused on moving forward.
Perceiving types are curious and focus on taking in information.
Marketing Lesson: While structure is important, a big part of marketing is being creative and thinking outside the box. Take what you know works, and build on it. Be innovative. Explore new territory. Being different will set you apart from other companies and give you a competitive edge.
Is your marketing personality well-rounded? How would your marketing strategy score on the MBTI? Take this quick quiz to determine whether you're more of an introvert or extravert in your inbound marketing methods!