In order to create killer marketing campaigns, marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Getting real insight into the inner workings of our prospects' minds can only be made better with one thing that all marketers love...data! TabJuice tapped psychologists to define six universal learning methods that they've identified in shoppers, and link those behaviors to data that explains how shoppers make purchasing decisions in this Social Commerce Psychology Infographic. You might find many of these concepts extend to the way websites and authors gain authority, increase traffic, and generate leads on the web, too!
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Do you see parallels and differences between these buyer behavior and successful inbound marketing?
Image credit: TabJuice
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Betty 9:48 AM on December 02, 2011
These are great ideas. I am already using many of them. Thanks.
Drewry 10:15 AM on December 02, 2011
imagine if every piece of content distributed monthly on Facebook monthly earned one dollar. That would be $25 billion in:
long $ gUaP $
!
Bryn 10:27 AM on December 02, 2011
Great infographic! It's always interesting to delve into the psychological implications behind sharing content and how we got to a place in society where social sharing is such an integral part of daily life. It's also interesting to look at how we can create authority through sharing, especially with Yelp reviews and "likes."
cakapniaga 1:39 PM on December 02, 2011
Great info shared completely with infographic explanations. I liked much on the CONSISTENCY pictorial explanation. Thank you, Corey Eridon
Gaby 2:23 PM on December 04, 2011
Corey, thanks for this infographic! its numbers helped me a lot.
I'm working precisely in get shopping experiences better with the help of our social environment.
Check out Williing.com (with two "i"), we'll launch in january 2012 ;)
All feedback you guys can give us are more than welcome!
Shine Online Solutions 6:43 PM on December 04, 2011
My favorite tip from this blog involves on scarcity. Exclusive sales definitely encourages digital word of mouth.
These retro graphics with modern influence are fun to see. Kudos to the graphic designer.
Heather Kenalty 1:41 PM on December 06, 2011
Yes, these principles ARE great...sadly, the author of this blog failed to acknowledge the psychologist behind the principles, Dr. Robert Cialdini. He has written 2 books on the Science and Psychology of Persuasion. Both are worth reading.