Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?

ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics. Check out the infographic, and feel free to tweet your favorite stats below!

21 Captivating Social Media Stats About How People Interact With Brands

1) 85% of internet users have Facebook accounts; 49% are on Twitter. (Tweet This Stat!)

2) 74% of internet users use Facebook daily; 35% use Twitter daily. (Tweet This Stat!)

3) 57% of internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter. (Tweet This Stat!)

4) 19% of people follow a brand on Twitter. (Tweet This Stat!)

5) 39% of people have tweeted about a brand on Twitter. (Tweet This Stat!)

6) 29% of people have retweeted about a brand on Twitter. (Tweet This Stat!)

7) 58% of Facebook users have liked a brand on Facebook. (Tweet This Stat!)

8) 42% of people have mentioned a brand in a Facebook status update. (Tweet This Stat!)

9) 41% of people have shared a link, video, or story about a brand on Facebook. (Tweet This Stat!)

10) 50% more people say their brand mentions in Facebook status updates are only positive (versus negative or mixed). (Tweet This Stat!)

11) Almost twice as many users say their brand tweets are only positive (versus negative or mixed). (Tweet This Stat!)

12) Females are much kinder to brands on Twitter than males. (Tweet This Stat!)

13) 66% of Facebook users who have liked a brand have 100+ friends. (Tweet This Stat!)

14) 84% of Facebook users who have liked a brand are active on Facebook daily. (Tweet This Stat!)

15) 59% of Facebook users who have liked a brand have mentioned a brand in a status update. (Tweet This Stat!)

16) 57% of Facebook users who have liked a brand have shared a link/video about a brand. (Tweet This Stat!)

17) 80% of people prefer to get coupons, promos, and discounts from brands in social media. (Tweet This Stat!)

18) 8% of people prefer to get brand news in social media. (Tweet This Stat!)

19) 5% of people prefer to get answers to Qs and 5% prefer how-tos from brands in social media. (Tweet This Stat!)

20) 32% of people prefer updates from brands in the form of short social media updates. (Tweet This Stat!)

21) 27% of people prefer updates from brands in the form of email messages. (Tweet This Stat!)

Which social media statistic did you find most compelling?