It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer.
Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. (Also, I hear laser vision doesn't work as well when you're wearing glasses.) But just because my super hero dreams have been shattered, doesn't mean you shouldn't celebrate your super hero abilities ... your super hero marketing abilities.
That's right. Even if we can't fly faster than a speeding bullet, we all still have certain marketing super powers that we should be proud to celebrate. Some of us know our strengths already, and some of us may still be trying to find them. Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you.
So, are you ready to find your marketing super power? Figure it out now so you can keep flexing those marketing muscles of yours.


Alright, have you found your marketing super power? Great! Now, like true marketers, let's analyze it so we can learn what it means ;-)
What Your Marketing Super Power Means
The Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you're also mind-blowingly organized. Most likely trained by blog writing ninjas in the mountains of Tibet (kind of like Bruce Wayne), you’re pretty much Batman (or Batwoman), but better because, well, you blog.
With this great power, comes tons of research! It’s no secret that a blogger’s best friend is timely and accurate information. So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible.
The Social Butterfly:
As a social media mastermind, you’ve got to stay focused on how to maintain meaningful relationships between your brand and its many fans, tweeps, and connections. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Make them love your brand as much as they love you! Each social network has its own nuances, and it’s up to you to discover them to best reach your audience.
The Analyst:
We’ll call you the Professor X of your marketing team, always keeping a cool head and logically finding solutions and better practices for improving your company’s marketing strategies. Remember to keep your eyes on market conditions and changes in your industry that may affect your company’s performance, and make suggestions to help battle these changes.
The Optimizer:
As the optimization expert, you must understand how your work affects both Sales and Marketing. You should make recommendations to your team on how to best optimize their landings pages and content by changing URLs, replacing graphics, adding keywords, changing layout, and editing forms. And don't forget to try new, innovative ideas when optimizing anything for your company!
This decision tree didn't cover all areas of marketing -- was your marketing super power left out? Share your super power, and what qualities make for excellent marketers in the comments.



Adam 4:28 PM on January 16, 2013
"I am a bit of a grammar police"...
...ironic place to make a syntactical error. Use of indefinite article means you would have to say something like "a grammar police officer."
Pamela Vaughan 4:39 PM on January 16, 2013
You're absolutely right. We just fixed the visual. I'm assuming you said "yes" at that point in the decision tree? ;-)
Ian 4:57 PM on January 16, 2013
I am caught in an infinite loop.
Guess I'm a "Looper"??
Joey 6:24 PM on January 16, 2013
I think the yes and no coming off of the "long form content" statement was supposed to be swapped.
Nicholas Godwin 9:23 PM on January 16, 2013
Oops! This is enlightening... see myself more on the Social side of the spectrum... I used to think everything but social. Hmmm... I love this, helped me figure out why I'm so "Facebooky" and "twittery" with my time. Thanks Desmond
Desmond Wong 9:32 PM on January 16, 2013
You're welcome :) I'm glad you found this helpful and hope you keep those awesome marketing skills nice and sharp!
Nina 10:23 PM on January 16, 2013
Interesting! I am master of all! But I am a better analyst and learning to be a social butterfly and an optimizer
Lance Alberson 1:23 AM on January 17, 2013
I have the powers of landing pages and optimization lol. Had fun reading article.
sadek 1:28 AM on January 17, 2013
You're absolutely right. We just fixed the visual. I'm assuming you said "yes" at that point in the decision tree.
what do U thing!
Cecilia 4:15 AM on January 17, 2013
1st Analyst and 2nd "a bit of a grammar cop", not yet a Blogger. You said it very nicely.
Mrinal 7:21 AM on January 17, 2013
Glad to know about marketing super power, I do follow landing page design for marketing. Do custom landing page design and sell pre made landing page design as well, you can check my landing page design here http://www.semanticlp.com
Steven Black 7:38 AM on January 17, 2013
These interactions boost serendipity, which can’t be measured on any dashboard, but are surely an essential ingredient of any startup’s success. Many genuine conversations have been sparked by signups from people ranging from the curious UX designer or passionate travel photographer to the potential partner or investor.
laurence 7:50 AM on January 17, 2013
Very interesting post, given me a lot to think about. Still trying to master our marketing strategy. Thanks
Annette 9:44 AM on January 17, 2013
This decision tree is amazing. I found out that I'm the social media butterfly even if I love blogging as well.
Very informative and interesting - it's definitely not the last time that I check on your posts!
FJ 4:36 PM on January 17, 2013
Really fun infographic. Really great writing. What more could you want. Excellent post!
Dr Yang 8:59 AM on January 18, 2013
Now if we could only find ways to attract our opposites, I know the analytic mode I am does not go far on its own!
Dataentryindia` 12:21 AM on January 19, 2013
Information provided through info-graphic is really effective.