As we iterate on this living document, you can always find the latest and greatest version by going to CultureCode.com.
HubSpot is growing. We have about 9,000 customers and over 460 people in the company now. We've raised over $100 million in venture capital. We are grateful to our customers and to the inbound community for the modest success we've had so far.
And we're grateful to those of you who have hopped on for the ride. We thought it could be interesting and possibly even useful to offer up this inside look at HubSpot and the people behind it. What do we believe? What makes us tick?
The answers to those questions (and more!) are in the mega-slide-deck included above. The document has evolved and expanded over several years into this latest version. We hope you like it and will share it.
1) Culture is to recruiting as product is to marketing.
2) Whether you like it or not, you're going to have a culture. Why not make it one you love?
3) Solve For The Customer -- not just their happiness, but also their success.
4) Power is now gained by sharing knowledge, not hoarding it.
5) "Sunlight is the best disinfectant."
6) You shouldn't penalize the many for the mistakes of the few.
7) Results should matter more than when or where they are produced.
8) Influence should be independent of hierarchy.
9) Great people want direction on where they're going -- not directions on how to get there.
10) "Better a diamond with a flaw than a pebble without."
11) We'd rather be failing frequently than never trying.
We hope you enjoy the HubSpot Culture Code. We'd love your feedback and comments.
Alison McGowan 2:09 PM on March 20, 2013
Just to say I love your whole philosophy and we definitely share the same at Hidden Pousadas Brazil with the added bonus that everyone in the office gets a free beer at lunchtime. (Well it's hot in Rio de Janeiro!)
Ben Ferri 2:15 PM on March 20, 2013
Great post! By creating a culture that your employees love, you've made your company a pleasure to do business with.
Bob Loftur-Thun 2:34 PM on March 20, 2013
I love the culture you are nurturing! I am very happy I came across HubSpot through the SFDC DreamForce conference. Keep up the great work! UCEF is a small environmental foundation trying to demonstrate an innovative and replicable model to support sustainability, and I appreciate your very helpful content and have retweeted several times to our followers. The philanthropy and NGO community can really benefit from your knowledge and services.
Kayla 2:51 PM on March 20, 2013
This was an excellent presentation. :) This gave me some ideas for my about page on my website, and it was quirky and fun throughout the presentation. Thank you for all your hard work!
Keep up the inspiring slideshows! This one was very helpful. :)
Walter Daniels 2:59 PM on March 20, 2013
Great ideas and tips for a great business culture. Is it poaaible to get a print (of some sort) of the slides?
Mike Van Horn 3:04 PM on March 20, 2013
Very inspiring!
My wife the HR consultant had this question: If you have unlimited vacation days, how do you calculate accrued vacation pay for when an employee departs?
Chad O'Connor 3:08 PM on March 20, 2013
Thanks for sharing such a great resource. As someone who teaches organizational communication and culture it's great to have this to access. I'd also make sure that everyone knows about Hubspotter David Gallant's first hand perspective on building that culture with the Ireland office - http://www.boston.com/business/blogs/global-business-hub/2013/03/international_a_1.html
Erik Hooijer 3:23 PM on March 20, 2013
This is it. THIS is really it. Gratitude! Will do my utmost to get an internship in this kind of culture at your Dublin office this (or next years) fall.
Just one little remark: I'm getting a 200 OK notification (invalid response from upstream server) when tring to open culturecode.com.
Grace 3:57 PM on March 20, 2013
Wish you guys had an office in Toronto, Canada! Sounds like a company I'd love to work for!
Suellen 6:42 AM on March 22, 2013
This is the first time for nearly 10yrs that I've thought "yep,that's a company I'd like to work for". Thanks for sharing.
Suellen 6:43 AM on March 22, 2013
This is the first time for nearly 10yrs that I've thought "yep,that's a company I'd like to work for". Thanks for sharing.
Robin Peters 7:54 AM on March 22, 2013
Love the culture, Dharmesh. I've been a customer for the past 1.5 years and have been on the receiving end of the HubSpot Love and it's been great. Every HubSpotter I've worked with knows their stuff, has the patience of a saint, and can share a laugh. Nicely done.
Chris Ryan 10:07 AM on March 22, 2013
This is a great deck and even better ideals to go from. Congrats, kudos and rock on! -Chris.
Bryan Levy 3:06 PM on March 22, 2013
I never realized HubSpot was such a large company. Wow. Over 460 employees. Congratulations on your growth and success. I really enjoyed reading your culture code and think more companies, and people in general should follow it.
Jeff 7:29 PM on March 22, 2013
Sounds like a great company to work for. My take away was the "Hire to Elevate" point. I can see the benefit of hiring people that are better than you at something. Would be a great way to strengthen the company.
David Logan 1:34 AM on March 23, 2013
What do I think? Thoughts . . . mostly. Loved the culture slide show, clicked through all 152 of them. Great stuff. Really. Top notch. However (fabulous word "however" - has lovely rhythm, don't you think? Sorry. I digress), my clicks kept advancing the slides two at a time. It is entirely possible that the problem lay with my equipment, but thought I would inform you of the issue anyway. Your overall presentation leads me to believe you would want to know about it. You have nobody to blame but yourselves. Now, some technical stuff: I use Opera and Firefox browsers, and a wireless Logitech mouse that is really meant for a laptop, all floating on the Windows 7 operating system. The glitch was present and persistent when I used Firefox. Opera however, performed flawlessly. So there's that. Really though, great content. My websites are in flux, and no telling when that will change. You do have my attention, so now I got my eye on you. Dream large and Godspeed.
Benny Keinan 5:15 AM on March 23, 2013
Great presentation, lots of things to think about, really inspiring! Thank you for sharing.
Edgard Pedreira de Cerqueira Neto 8:37 AM on March 23, 2013
I will use these slides im my classes presentations in the University. It was a very good sample about how culture matters.
Nina 11:51 PM on March 23, 2013
Thanks for sharing Hubspot's culture code
Alex Shootman 11:18 AM on March 24, 2013
At Eloqua we always talk about the fact that HubSpot is an honorable competitor. Of course we both want to win in the market but we always respect how you show up. Now I know why. Internally we believe culture eats strategy for breakfast, on a cold plate...every time. Kudos to you for focusing on culture first. Technology and products come and go, but people with passion and purpose create great stories to tell.....
Randy Giusto 3:16 PM on March 24, 2013
Great thoughts and very inspiring. I had the pleasure of implementing HubSpot at my last job, as well as recommending it recently to several friends and connections. Great bunch of people there!
Joe Loomer 11:08 AM on March 25, 2013
Wow - just WOW! Loved it. Made me think of the KW mission of a career worth having, life worth living, and business worth owning! By the fourth or fifth slide, I was already thinking I'd love to work at Hubspot! Navy Chief, Navy Pride
Dharmesh Shah 1:31 PM on March 25, 2013
On behalf of the HubSpot team, thanks everyone for all the positive comments. Alex: Great to see such kinds words from a competitor. We have similar respect for Eloqua. You folks have a classy organization.
Manasi Kakade 2:42 PM on March 25, 2013
This is the document I had been waiting to see since 2 years now. That's when I first came in touch with HubSpot. Since then every single person that I have met from the company reflects the same culture. That kind of consistency does not come without clarity in the values and communicating those clearly across every level of the organization. I wanted to know what's the secret. Now I do. :) I have tremendous respect for you, Mr. Shah, and Brian Halligan for creating and maintaining such a strong, desirable culture at HubSpot.
Jonathan Crowe 4:37 PM on March 25, 2013
This makes it easy to see why HubSpot has earned such a tremendous amount of respect and such a passionate community of advocates. Underlying many of these values is a passion for empowerment — of employees, customers, and the tech world at large. Is it any wonder that it emerged from our Cultural-Fit-ology March Madness tournament to claim to the Best Company Culture in Tech? http://labs.openviewpartners.com/best-company-culture-in-tech-hubspot/ Congrats all!
Marcos Mello 8:29 AM on March 26, 2013
Well done guys! I have a similar philosophy in my Brazilian company, but it is hard to express on paper. Very good explanation. If you love data, here is one more insight from a possible customer and partner. - Think out of the language barrier. Your software looks so good, but the world don't speak only English. If you received 100 million in venture capital, maybe you are not going to spend more than 1% to get in touch with the other 5 main languages in the world (Mandarin, Spanish, Arab, Portuguese and Russian) with 2.5 billion of people. Where we have people, we have companies, we have traditional marketing. It's missing your love marketing product... Ps.: don't make the same mistake that all the companies do. It's not just translate your website, but hire native skilled people that speak the other languages, understand your software and help the companies. - Think in how to explain your product/service to the business owner without the marketing or digital or social beautiful terms. A concept is a concept only when all the people have the same understanding about it. It's not the case of most of the terms that we use like SEO, social media, landing page, link tracking, call to action, etc. With your price, you can sell your product to many of small and medium business owners. They are not marketing people. They are not technology people. Your are going to have a good product/service only when your mother (to not say your grandmother) understand what you do. Use simple and traditional words to explain how you can help the business owners to increase the sales. See you soon,
Nung Yoo 4:35 PM on March 26, 2013
This is beautiful. Amazing Culture.
Susan Boucher 5:29 PM on March 26, 2013
Thank you - best start to the day I've had for ages. Humility is so important.
Lizzie Palmer 7:41 PM on March 26, 2013
Great Slideshare presentation. Its the best one I have seen in a long time. Unfortunately and fortunately I have experienced the ups and downs of business. Your presentation inspired me. What an awesome culture you have. I hope to learn more about you as I move forward with whatever I do.
Gavin Killen 4:56 AM on March 27, 2013
What a wonderful and inspirational outlook. Truly one of the best presentations on culture I have seen. A roadmap for any startup or any existing business to reframe themselves. I'm quite happy where I work but if I wasn't I'd be banging down your door, even if you didn't have a role advertised that suits me.
Ben Landers 5:44 AM on March 27, 2013
You guys nailed it with this one. Our team has spent countless hours talking about the delicate balance between providing over-the-top, outstanding customer service and earning a reasonable profit to ensure our future as a high-performance company. I couldn't say it much better than... "solve for the customer... not just their happiness, but their success" and "bankrupt companies don't delight their customers." I hope you don't mind if we add you to our list of those that inspired us.
Liza Beukes 6:56 AM on March 27, 2013
Unexpected delight reading your slide deck on a cold misserable day here in London. You captured the essence of what so many other organisations aspire or professed to be. I love your associational thinking and more important the implimentation of it in your organisation. I wish you continued success!!
Bobet Bal 8:51 AM on March 27, 2013
Great great presentation! Love the way you presented your company's culture - shows how truly creative your team is! Going thru it, I can see a lot of things that my clients learn from. Thanks again!