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Gary Vaynerchuk on the Importance of Engaging and Caring About Your Community

 

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Gary VaynerchukI was lucky enough to finally meet and hear a lot of my favorite social media evangelists at the MarketingProfs Digital Marketing Mixer this week in Scottsdale, Arizona. It was great to be around not only social media big-shots like Chris Brogan, Scott Monty, and Rohit Bhargava, but also a lot of really smart marketers who were trying to embrace and integrate social media into their business efforts.

The common themes of the day were definitely

(1) Content Is King, and

(2) Authentic Community Engagement Is a Necessity

Thursday's keynote speaker was Gary Vaynerchuk, who continued to drill home these essential points.

If you're not familiar with Gary, or GaryVee as he's known on Twitter, he is a self-made "Internet celebrity" known for his pioneering approach to personal and business brand-building, and his unscripted video blog Wine Library TV that now draws tens of thousands of viewers daily. He is incredibly passionate about wine (and social media and branding), but most of all his beloved New York Jets.

Gary is a wonderfully engaging and entertaining speaker, as you will even be able to realize with the recordings below. Here are a few of the nuggets from Gary's presentation.

  • Marketing is about the 2 Cs: Content and Community. Don't forget about that second C - Community - and think of your audience as human beings, not nameless, faceless potential for ROI.
  • Social media are just tools to help you engage with your community. They don't make the difference, you make the difference. Use the tools to interact with your community. Word of mouth is incredible for building your brand, and social media amplifies your WOM reach.
  • Big corporations "don't get it" because they don't care about their company. But be glad the mainstream "doesn't get it" because this is your opportunity to get ahead of the game. Build your equity, build your brand, before they get here.
  • If your company, product, etc. is broken, don't spend time controlling your message, spend your time fixing your message.
  • Social media takes time. There's no way around putting in the time, because you can't fake community engagement. Be authentic, be transparent, and buid your brand equity so you can crush your competition.

Gary Vaynerchuk Keynote Presentation - Audio

Download the file or embed/share the file.

Gary Vaynerchuk Keynote Presentation - Video

I apologize in advance for the incredibly bumpy recording. Personally, I prefer listening to the audio version (above) because of this. That said, feel free to view/share if you can stomach all the ups and downs.

What do you think? As Gary asks, who thinks he's full of crap, who wants to really get it, who's confused?

 

Social Media Kit

Posted by Ellie Mirman on Fri, Oct 24, 2008 @ 10:01 AM

COMMENTS

Awesome post, Ellie. I hope at some point I'll get to hear Gary speak. He sounds like an exceptional guy. 
 
Everything he says makes a lot of sense to me, except this little bit: "If your company, product, etc. is broken, don't spend time controlling your message, spend your time fixing your message." 
 
If your company or product is broken, you can't spend time fixing your message. People will see right through that. You need to fix your company or product.

posted on Friday, October 24, 2008 at 10:13 AM by Rick Burnes


Rick Burnes u are 10000% right maybe my brain was broke for a sec because that what I meant, the PRODUCT

posted on Friday, October 24, 2008 at 10:17 AM by gary vaynerchuk


@garyvee -  
 
I'm listening to your audio presentation as I type. Always learning...but still baffled how you keep up with it all. How do you pick and choose which comments to reply to and which to "ignore?" Rick Burnes calls you out (above) at 10:13AM and you reply 4 minutes later. Dude. Learn me. 
 
dj 
twitter.com/djwaldow

posted on Friday, October 24, 2008 at 10:45 AM by DJ Waldow


@DJ -- seriously. frickin amazing. i'd like to be learned, too. 

posted on Friday, October 24, 2008 at 10:59 AM by Rick Burnes


Thanks for posting Ellie! 
 
I really enjoy listening to Gary's keynotes and other presentations because they are motivational, real, and straight from the heart. He lives everything he talks about in his speeches and he lives it every day. If anyone gets a chance to go down to Wine Library, it's incredible to see what he has done with it...it's not like any liquor/wine store you've ever been to before! 
 
I'm looking forward to seeing how he shakes up the NFL when he buys the Jets! :-)

posted on Friday, October 24, 2008 at 11:46 AM by Justin Levy


Ellie, wow you fantasticallyl quick on getting this up - glad to see that you took Gary's words to action! 
 
Jason certainly is correct about being sucked in to this keynote. Gary's almost football coach style delivery as well as his passion on his topic makes for some entertaining and educational listening. 
 
DJ, I think Gary's point is that to succeed you must respond to all comments and "ignore" none.

posted on Friday, October 24, 2008 at 11:58 AM by Eric Hoffman


@Eric -  
 
Yeah...I get the part about "ignore none," but HOW? Is that realistic? 
 
dj

posted on Friday, October 24, 2008 at 12:02 PM by DJ Waldow


@DJ 
 
You work a 12-15 hr day and spend a good chunk of it responding to "people" and not "comments". Realistic for most...maybe? To Gary, yep (for now)!

posted on Friday, October 24, 2008 at 12:06 PM by Eric Hoffman


@Eric 
 
Fair enough. I'd guess that is what GaryVee would say too.  
 
Gary - where you at? 
 
dj

posted on Friday, October 24, 2008 at 12:11 PM by DJ Waldow


Thanks for posting Elle! 
 
 
 
Back at the office & needed to hear GaryVee again:)  
 
Nice meeting you finally! 
 
 
 
-Elizabeth Hannan

posted on Friday, October 24, 2008 at 2:36 PM by Elizabeth Hannan


Thanks for all the comments - glad to see that Gary's enthusiasm can still reach people even when not seeing him live. Please continue to share!

posted on Friday, October 24, 2008 at 5:31 PM by Ellie Mirman


I think every comment on the web is impossible even for !e ;) But every e-mail shouldn't be or @ reply ect...BUT it is, so my answer is....TRY! People appreciate effort!

posted on Saturday, October 25, 2008 at 9:26 AM by gary vaynerchuk


@garyvee -  
 
Thanks for your answer... 
 
I am taking your advice to heart (about TRYING), starting, uh. NOW. 
 
Thanks for your inspiration. 
 
@djwaldow 

posted on Saturday, October 25, 2008 at 10:19 AM by DJ Waldow


@Rick Burnes, 
 
I think what he is trying to say is be more authentic in fixing your message, not just tweaking it with the same BS.

posted on Saturday, October 25, 2008 at 1:18 PM by Joshua


Ellie, thanks for posting Gary's keynote. It was stellar and inspiring. 
 
@DJWaldow, I suspect Gary has a monitoring system in place (or he saw it on Twitter, a Google alert, etc.). Any company engaged in this space should so they can respond.

posted on Saturday, October 25, 2008 at 4:54 PM by Beth Harte


Ellie, Thanks so much for posting this. I'm planning to save it so whenever I start feeling sorry for myself about just how hard work can be, I remind myself that anything worth having IS hard, but passion makes it worthwhile. Thanks to Gary for the inspiration. 

posted on Saturday, October 25, 2008 at 5:54 PM by Amber Naslund


The quality is awful and really detract from being able to follow the presentation. Is there a better copy of this anywhere?

posted on Saturday, October 25, 2008 at 5:56 PM by sam


Sam, 
 
I am working with the video guy from the DMM to get a good clean copy. If I get it I will for sure post it. It was a killer speech and really needs to be seen by everyone.. 
 
-Joshua

posted on Saturday, October 25, 2008 at 7:01 PM by Joshua


Thank you for posting this, Ellie. I am always glad to see that those who can make it to or see Gary speak are thoughtful enough to help those who can't.

posted on Saturday, October 25, 2008 at 10:04 PM by Ian Maffett


More and more marketers are realizing that it's not enough to simply talk AT their readers, but to talk TO them and get them engaged in a synergistic conversation.

posted on Sunday, October 26, 2008 at 1:47 AM by Jeff Przybylski


"Stop whining that main street is not here. Start cheering that it's not." 
 
Awesome.

posted on Sunday, October 26, 2008 at 7:09 PM by Eric Polatty


Great inspirating to get out there and stay out there. Thanks for sharing!

posted on Tuesday, October 28, 2008 at 9:58 AM by Melissa Speir <http://twitter.com/mspeir>


The more I watch guys like Gary Vaynerchuk, Tim Ferris, and all of the online marketing gurus, the more apparent it becomes to me that new media is going to be SOOO much more inclusive of long tail subjects. 
 
The fact that so many people can have highly profitable, and highly efficient little media companies is quite intriguing. There's always going to be room for the big guys covering the subjects appealing to the lowest common denominator, but I think that the "monopolistic" benefits of big traditional media offerings are starting to erode as the barriers to entry get lower and lower.

posted on Saturday, December 06, 2008 at 11:12 PM by Emmet Gibney


Comments have been closed for this article.