Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School , Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan .
A full video recording of the event is posted below, but here a couple of my favorite lines from the speakers (also be sure to check out the copious tweeting from the event ):
Brian Halligan: "What's interesting about social media marketing is that it's really about the thickness of your brain, not the thickness of your wallet."
Matt Cutler: "What's happening in the world of viral video is that numbers are now beginning to compare very favorably with traditional media buys -- and that's real ROI ."
Andrew McAfee: "Measure what you can measure ... and don't try to hang a dollar figure on it"