Study Shows Business Blogging Leads to 55% More Website Visitors

    by Rick Burnes

    Date

    August 17, 2009 at 8:15 AM

    If you blog, you know that it's good for your business.

    But how - and how much - business blogging is best?

    To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.

    The data was crystal clear:  Companies that blog have far better marketing results. Specifically, the average company that blogs has:

    Take a look for yourself in the graphs below:

    blog website visitors

    Why are website visitors important? Because more visitors means more people to convert to leads and sales .

    inbound links blog

    Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .

    indexed pages blog

    Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .

    So what are you waiting for?   Get started on your business blog today!


    SUBSCRIBE TO HUBSPOT'S MARKETING BLOG

    Join 280,000+ fellow marketers! Get HubSpot's latest marketing articles in your inbox. Enter your email:

    Search Inbound Hub

    Subscribe to Marketing Articles by Email

    Subscribe by RSS

    Follow HubSpot

    Call Us: 1-888-HUBSPOT