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Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses

 

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Do you have good strategies to attract more leads?

We discussed how blogging businesses tend to have more Twitter followers, but is blogging also associated with leads?

The answer is yes. A study of 2,300 HubSpot customers revealed that businesses that blog witness their monthly leads rise by 126% more than those who don't.

We compared leads last month with leads two months ago for 6 consecutive months, and the result shows that blogging businesses, whether or not they use the HubSpot platform, experience a 165% lead growth, a much larger increase than that of non-blogging businesses, which experience a 73% lead growth.

As the HubSpot team compiles more studies on the power of blogging, we also realize that blogging is not a panacea. Other factors such as a clean landing page, strong keywords, and active presence on social media sites collectively contribute to leads attraction--just remember that blogging will be an indispensable element in a successful online marketing strategy.

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comments Comments

Posted by Lily Zhu on Wed, Jan 27, 2010 @ 07:30 AM

COMMENTS

I am a Hub Spot customer that blogs. I use the analytics tool and it is clear to me when I blog traffic to my web site goes up. When I don’t blog traffic drops. When I blog consistently traffic increases consistently. What is really interesting is both repeat also new visitors’ com to my web site. Have you noticed that as well?

posted on Wednesday, January 27, 2010 at 7:47 AM by Al Turrisi

Not surprising information considering what most major search engines are grading as relevant useful content. Committing to your brand and reaching out to share your expertise online makes you more accessible to your audiences (today roughly 80% of customers are experiencing brands for the first time in a search box) and serves to better position your organization as the expert at what you do.

posted on Wednesday, January 27, 2010 at 7:49 AM by Matt Nelson

Now that's some good info that will help out in the long run. Thank you!

posted on Wednesday, January 27, 2010 at 8:12 AM by Tyrone Atkinson

Correlation or causation? Those who blog for business are usually more devoted to making a good, well-optimized web site and committed to on line marketing as a form of reaching their customer. We have seen our traffic rise but I am not sure how much is the blogging and how much is updating our web site.

posted on Wednesday, January 27, 2010 at 9:17 AM by Kate Putnam

I agree with Kate Putnam. It's hard to determine a causal relationship. Those who blog probably tend to do other things that bring in more leads.  
 
But that's not saying that blogging doesn't hurt. It's probably a factor among many that helps generate leads.

posted on Wednesday, January 27, 2010 at 10:09 AM by Chris

in this site all about softwares. 

posted on Wednesday, January 27, 2010 at 10:33 AM by yasir

I would have to agree with this article, my clients who have integrated not only blogging but also other Social Media elements have seen results!!

posted on Wednesday, January 27, 2010 at 12:55 PM by Beth Campbell

@Kate and Chris: you guys are right in the sense that those who blog also tend to devote time on other aspects of their company's online presence. Causation is difficult to determine especially when we don't have control groups or the ability to isolate one variable in determining the relationship between other variables, so correlation is perhaps the most accurate term here.  
Thanks for your thoughtful feedback, 
Lily Zhu

posted on Monday, February 01, 2010 at 7:56 AM by Lily Zhu

@Abercrombie and fitch uk: while your logic makes sense, it is equally possible that blogging will bring you more visitors. You can always promote your blog to your e-mail/RSS subscribers to attract more visits, which may then form a self-perpetuating cycle. 
 
Hope this helps, 
Lily Zhu

posted on Monday, February 01, 2010 at 8:01 AM by Lily Zhu

@ed hardy UK: strong keywords are definitely important to website design and blog titles, among other aspects of your online brand presence. 
 
Thanks, 
Lily Zhu

posted on Friday, February 05, 2010 at 10:13 AM by Lily Zhu

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