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5 Steps to an Optimized LinkedIn Profile

 

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Whether you are a small business looking to connect with prospects in LinkedIn or an individual looking for a prospective new job, you have to make sure that your profile is attractive and attracting the right audience. 

Follow these five steps to ensure success: 

1. Tailor Your Profile Information

  • You want to display your first and last name to ensure that people can find you. Plus, if you ask to connect with someone they need to know who you are. So keep the display name settings as "full name." linkedin profile optimization
  • Customize your "Professional Headline," which is also known as "current position". However, the two can be separately maintained to make it more attractive to prospective clients or employers. You can simply edit the headline independent of your current job when in edit mode.

2. Add a Photo

  • Here's a fact, profiles without photos are rarely viewed and rarely used. add linkedin profile photo
  • Add a flattering image that you use throughout all other social networks.
  • Adding a photo makes you recognizable and will help you brand yourself.

3. Customize Your Website Alt Text and URL

  • When adding a new website choose "other" in the drop list of website types. This will give you the option to add a "website title" and voila your link now has an anchor text.

  • Rather than saying "my website" it now says "inbound marketer"...or something like it.linkedin website display

4. Work History

  • If you are self employed you have the opportunity to showcase some of your strengths. Provide a list of recent projects or services completed.
  • If you are looking for a job you clearly need to highlight successes at past jobs.adding linkedin work history
  • At the very minimum list your most recent work (hint: this gives you a chance to brag about yourself.)

5. Recommendations

  • Want a chance to have others brag about you?
  • Ask for recommendations - or to be endorsed as it's called. getting linkedin recommendations
  • Whether it be career highlights or reviews from happy customers...Having these recommendations does not only give you bragging rights but will also give your prospects a chance to hear good things from others who have worked with you.
  • If you don't any recommendations yet then go out today as ask someone you know well to write one.
So here you have it. In about 30 minutes time you too can have your LinkedIn profile optimized.


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Posted by Rebecca Churt on Thu, Apr 22, 2010 @ 07:00 AM

COMMENTS

If you use "other" and then use anchor text your link will be no followed. Using one of the pre-defined options allows you link to get followed. Guess its anchor text vs. SEO benefit.

posted on Thursday, April 22, 2010 at 7:17 AM by Ben Rush


I am primarily referring to making your links more clear and distinguishing between different types of links so aren't all "my website"...I believe all of the profile links are "nofollow".

posted on Thursday, April 22, 2010 at 7:42 AM by Rebecca Churt


Awesome post! What do you think of connecting with people that are in the same industry? I guess what I am trying to get to profile with 100 connections looks better then profile with 10. Wonder if Google gives more credit to profiles with higher connections due to amount of links going back to that profile. Do you have any info on that?

posted on Thursday, April 22, 2010 at 7:48 AM by Vancouver Search Engine Marketing


Ben & Rebecca~ 
Looks like my LinkedIn uses a redirect rather than nofollow for both standard ("My Blog," My Company") as well as custom ("Twitter...") websites. 
 
Vancouver~ 
I'm sure you have a stack of business cards hanging around somewhere.. and if you don't get out there and network! I enter every email address I receive under the "Add Connections" green link @ the top right. Protip: Try to do this within a week of you receiving their card. You have a much better chance of them accepting the connection.

posted on Thursday, April 22, 2010 at 8:36 AM by Kristen Haley


 
 
Regarding profiles without photos, would the writer care to expand on how she came across the 'fact' that profiles without pictures are rarely used?

posted on Thursday, April 22, 2010 at 9:11 AM by Joel Alvarez


I picked up some of these tips on the IMU course which was great. Thanks for summarising it for people who havent done the course.

posted on Thursday, April 22, 2010 at 9:31 AM by Danusia


Great post. I would just add that you want to make sure that your profile is searchable within LinkedIn. By adding keywords, such as "Inbound Marketer for Technology Businesses" in your headline, work experience, and summary. This will help you get found by prospective customers or even journalists looking for a story.

posted on Thursday, April 22, 2010 at 9:35 AM by Greg Digneo


@Kristen and @Greg - great ideas. 
 
One additional bonus tip is to make sure you also customize your LinkedIn profile URL - so rather than it being the jumbled URL they initially assign to your profile you can edit it to include your name.

posted on Thursday, April 22, 2010 at 9:53 AM by Rebecca Churt


Hi, I love this post because I've grown to really appreciate the power of LinkedIn for getting FOUND on the Net. 
 
I do have one additional suggestion though, which I picked up from a webinar sponsored by the LI group Linked Strategies. 
 
And that is to Do More with your headline than simply list your position. You can actually "fill it" with keywords. 
 
You can check out my own profile on LI and/or my blog article: http://sharisax.com/2010/03/14/how-to-improve-your-linked-roi-by-tweaking-your-profile/ 

posted on Thursday, April 22, 2010 at 10:34 AM by Shari Weiss


@Joel - Good question. We have done studies in the past, not on LinkedIn, but on Twitter, that show that accounts without profile pictures have fewer followers because incomplete profiles are an indication of incomplete participation.

posted on Thursday, April 22, 2010 at 11:08 AM by Rebecca Churt


As was mentioned above, customizing the anchor text of your links will cause LinkedIn to add a "nofollow" tag to them. Hypothetically, this removes any SEO benefit they would have provided. I use the standard "my website," and "my blog," anchors on my profile.

posted on Thursday, April 22, 2010 at 11:41 AM by Sean Weigold Ferguson


Comments have been closed for this article.