COMMENTS
1) this is sounds like the potential re-birth of the RSS feed.
2) Seems like, from a B2B/customer magazine perspective, this could all be incorporated into a blog and then an app built for the blog.
Grrrrrrrreaattttt tool for marketers...huge time saving and optimized efficiency.
Thanks for this thoughtful post - can't wait to check this out!
This trend also reaffirms my belief that all marketers will be (if they aren't already) in the publishing business. With so much of mainstream media dead, marketers need new venues (ie, up till now blogs, but perhaps now digital magazines) to be outposts for the content they will create for clients.
Very cool insights, Kipp. I have to agree with Lynn Anne about the idea that marketers must be the new publishers. Over time, social magazines will become a more important channel to release content to, so it's great to see HubSpot thinking about this now. I'm also pumped to see the potential return to visual value as a selling point... There's just nothing that better complements good copy than a great graphic layout. Great content is great on all points, and this display system reinforces that fact in the minds of content consumers.
Although I have been in the information technology industry for over 30 years... at the risk of sounding "out of sync" I must say that "at the rate this is all going... there will be no need to talk or develop social in-person skills!!"
Hi, Very interesting that Apple have created a niche in the hardware market that others have failed to do. Allowing great software to be developed for just about any need. This will change the way which we Design Web pages for example the dispute between Apple and Adobe means we should use little or no Flash.
I can see why this has been so popular already and been overwhelmed, looks awesome! Creating a magazine out of a user's social media accounts is a such a cool idea. I love the way all your favorite info is arranged at your fingertips and reads like a magazine. Once I get my hands on an iPad, I'm definitely going to be getting this app. Hope it stays free!
I have a question. As a voracious consumer of information, I literally read everywhere I go. Will I be able to read the "next big ting" whilst having a bath?
Social magazines will take off with the Hispanic populations. Many are very tech tuned (especially youth and business folks), already very social, shop-a-holics, have money even now and love to share culturally tuned material.
Peg
PNorth@EthnicTechnologies.com
The return to visuals is the greatest draw of the social magazines. A catchy title with an attractive visual will definitely hook many readers. The idea of creating your own social magazine is cool and the use of visuals will definitely have a say in what users choose to be part of their magazine. The challenge that you speak of is going to be a very interesting one.
Someone will do well contructing an easy-to-use, affordable layout app...