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Create a Social Media Optimized Email Signature

 

.

Email isn't dead. We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix!

Adding in these elements used to require a fancy email platform and some advanced HTML knowledge. (Not anymore!)

Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp

Your new beefed up email signature will help you not only grow your social media outlets, encourage readership on your blog, & boost the idea that you are a thought leader in your space but also help give the recipient a deeper picture of who you (or your company are) and what you are all about.

What is WiseStamp?

WiseStamp is a browser addon that lets you create an awesome Email signature that includes your social media profiles, latest blog posts, images, and a bunch of other cool things.

For example my new signature looks like:
looks like

This only works if you are using Firefox, Chrome or Safari AND if you are using Gmail as your email client.

1. Install WiseStamp for Gmail.


wisestamp 1

2. Open the WiseStamp options, click the HTML box to add in a template, or use the code below.


wisestamp2

3. Add in your blog's RSS feed to pull in the latest blog post into your signature.

This will help drive a little more traffic to your blog and help seed the idea in the persons mind that you are an opinion leader in your industry. 

wisestamp3

4. Go into the social media tab and add in social media profiles.

The profiles you add into your signature are completely up to you. We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me profile (which is a slick scheduling app).

This will not only help grow your social media fan base but it will also help people get a better feel about who your company is and what you represent.  

wisestamp5

5. Go into WiseStamp settings and turn off "Keep WiseStamp credit in signatures box".

wisestamp4

Now you have a social media optimized signature that your customers/prospects will be amazed by and ask you how you did that.

Sample html code

<table border="0" width="300">
<tbody>
<tr>
<td width="30" align="top"><img style="border: 0;" src="http://img.tweetimag.es/i/hubspot_b" border="0" alt="Hubspot" width="73" height="73" /></td>
<td>
<div style="text-align: left;"><span style="font-size: x-small;"><span style="font-size: xx-small;"><strong><span style="font-size: 8pt; color: gray;"><span><span style="font-size: medium; color: #000000;">David Wells</span><br /> </span></span></strong></span></span><span style="font-weight: bold; font-size: medium; color: #333333;"><span style="font-size: xx-small;"><span style="font-size: 9pt;">Inbound Marketing Consultant</span></span></span><br /> <span style="font-size: xx-small;"><span style="font-size: 8pt; color: gray;"><br /></span></span><span style="color: #808080;"><strong><span style="font-size: xx-small;"><span><span><span>Post a question to the</span> <a href="http://success.hubspot.com/Customer-Discussion-Forum" target="_blank">HubSpot Forums</a></span></span><br /><span><a href="http://success.hubspot.com/log-a-support-request" target="_blank">Log a support request</a></span></span></strong></span></div>
</td>
</tr>
</tbody>
</table>
<table border="0" width="300">
<tbody>
<tr>
<td width="30" align="top"><img style="border: 0;" src="http://img.tweetimag.es/i/hubspot_b" border="0" alt="Hubspot" width="73" height="73" /></td>
<td>
<div style="text-align: left;"><span style="font-size: x-small;"><span style="font-size: xx-small;"><strong><span style="font-size: 8pt; color: gray;"><span><span style="font-size: medium; color: #000000;">David Wells</span><br /> </span></span></strong></span></span><span style="font-weight: bold; font-size: medium; color: #333333;"><span style="font-size: xx-small;"><span style="font-size: 9pt;">Inbound Marketing Consultant</span></span></span><br /> <span style="font-size: xx-small;"><span style="font-size: 8pt; color: gray;"><br /></span></span><span style="color: #808080;"><strong><span style="font-size: xx-small;"><span><span><span>Post a question to the</span> <a href="http://success.hubspot.com/Customer-Discussion-Forum" target="_blank">HubSpot Forums</a></span></span><br /><span><a href="http://success.hubspot.com/log-a-support-request" target="_blank">Log a support request</a></span></span></strong></span></div>
</td>
</tr>
</tbody>
</table>

If you want to pull in your twitter photo change the red hubspot text above to your username.

More templates are on http://wisestamp.com/goodies/category/signature-examples/

This sample code looks like: 

describe the image

How do you use your email signature to support your marketing efforts?

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Posted by David Wells on Wed, Dec 08, 2010 @ 07:00 AM

COMMENTS

Adding an "about.me" link would also be a great way to do this.

posted on Wednesday, December 08, 2010 at 7:02 AM by Rob


This is a great email. The product sounds fantastic...only problem, I've been trying to set it up for 30 minutes and still can't get it done. "Support" isn't support, it's links taking you to another suggestion. I've gone to my gmail page, my browser page and their page and their no @ with a stamp on it! Any suggestions?

posted on Wednesday, December 08, 2010 at 7:41 AM by Amy Ensminger


We tried using email signatures to promote our SM efforts before but found that a large percentage of our emails got stuck in spam filters. They added HTML triggers many corporate spam filters.

posted on Wednesday, December 08, 2010 at 7:47 AM by Chris Gardner


It's too bad that it requires Gmail.  
 
I refuse to use Gmail myself, and I do not trust most e-mails sent via Gmail (except for those connected with my LinkedIn network). Spammers use Gmail!

posted on Wednesday, December 08, 2010 at 7:59 AM by Allan Haberman


Thanks for the post and information about WiseStamp. Tried it manually (have very poor knowledge of HTML) - but never succeeded on any mail platform. 
So, now it would help me so much......

posted on Wednesday, December 08, 2010 at 8:27 AM by John


This stuff seems great, but is there a similar system for people using different e-mail servers? And different internet browsers? I'd love to get similar buttons in my signature, but we don't use Gmail.

posted on Wednesday, December 08, 2010 at 8:35 AM by Sarah


Just FYI, the way your page loads is annoying. When it first loads, I can see for one second the button to retweet and share on twitter just above the title, but that gets covered quickly by your flash advertisement. I want to tweet this article, but you are making it harder, not easier. Can't believe Hubspot is making that mistake. Just FYI. Bret

posted on Wednesday, December 08, 2010 at 8:41 AM by Bret Simmons


Is there any way to generate this code and then manually embed it in a Outlook signature?

posted on Wednesday, December 08, 2010 at 8:42 AM by Brad Smith


@John Glad it helped! Hardcoding email HTML is a pain =) 
 
@Sarah What you could do is create the signature in wisestamp and copy/paste it out of gmail, hotmail, yahoomail, or AOL mail into outlook or whatever you are using.  
 
The RSS functionality won't work though when doing it this way.

posted on Wednesday, December 08, 2010 at 8:44 AM by David Wells


I am using a product called Social Media Press Kit (SMPK) which acts lice a Virtual Businesscard - mine is http://www.michaelhaschek.com. The icon with your pic is supplied when you have created the content and is attached to your signature. Check it out!

posted on Wednesday, December 08, 2010 at 8:48 AM by Michael Haschek


Thanks David, I have tried copying and pasting the HTML, which seems to work... but this leaves out the Social Media buttons (it just copies the main text). Is there some way for me to add these buttons in?  
 
Sorry if I am being dense here...!

posted on Wednesday, December 08, 2010 at 8:56 AM by Sarah


@Sarah you need open up a new email within gmail, yahoo, aol, or hotmail and the full signature will generate with the social media icons. =)

posted on Wednesday, December 08, 2010 at 9:06 AM by David Wells


It's a good start, now is there are talented individual out there who can work it out for not just Outlook signatures but for any email program that produced html-style emails?

posted on Wednesday, December 08, 2010 at 9:14 AM by Dermot


Nice looking sig. I was wondering if i apply this signature, if my emails might get caught in html filters?

posted on Wednesday, December 08, 2010 at 9:49 AM by martine hunter


Wisestamp is a good universal tool, but you have to set it up on every computer you get on. Gmail now has an option for rich text signatures that I have taken advantage of.

posted on Wednesday, December 08, 2010 at 10:09 AM by Alex


This is a great article. It would be awesome to find out how to do this in MS Outlook. So far all we have is embedded web address in the words Facebook, Twitter, Etc.

posted on Wednesday, December 08, 2010 at 10:13 AM by Liz


EXCELLENT!!! 
 
I recently started using a branded Gmail service and can certainly use this info. Right on time. Just like my friends at Hubspot. 
 
Thanks

posted on Wednesday, December 08, 2010 at 2:15 PM by Dave Hale


@martine This shouldn't effect you getting through any spam filters as long as you are sending from a reliable ESP and ISP. But that might be something you might want to double check with @Wisestamp. 
 
@Lenny & @Liz You can create the html signature and then render it within gmail and then copy and paste it into outlook.  
 
I'm not too familiar with Outlook options and think it's far too bloated and clunky. Slows down my computer and workflow every time it opens itself. =P. 
 
@Dave - Glad you enjoyed the post! We aim to please here at HubSpot! =)

posted on Wednesday, December 08, 2010 at 2:39 PM by David Wells


I would not have known about WiseStamp were it not for this blog post. Well done, David!

posted on Wednesday, December 08, 2010 at 3:30 PM by Zach Cole


Great post David. I use Gmail and this is perfect for me. I appreciate all the screens shots making it easy to follow.

posted on Wednesday, December 08, 2010 at 5:02 PM by Alan Fitzpatrick


Great Post, Very Inspirational...

posted on Wednesday, December 08, 2010 at 6:05 PM by Eric Burnett


Thank you for sharing this information. Since I am using Gmail I will try it out and see how it goes. 
Have a great day.

posted on Wednesday, December 08, 2010 at 8:46 PM by Peter Low


WiseStamp is the best extension ever! Specially it has Vietnamese language, I love it

posted on Thursday, December 09, 2010 at 5:52 AM by Nguyễn Hoàng Long


Hi,  
I started to do this and then noticed that it will access my web browsing history and my data. I realize why, but still, no thanks! Can you suggest another way that doesn't want my data. I'm okay with the web browser history.

posted on Friday, December 10, 2010 at 3:32 PM by Ranchelle


Do you experience formatting errors with your Wisestamp signature? I tried using it for a short while and encountered a number of problems with Outlook, Mac email clients, and other programs that would throw off all of the rich graphic and strip the html script. In the end, it was more of headache to use than anything else, despite the rave reviews by some.

posted on Sunday, December 12, 2010 at 6:47 AM by David Corman


@David Thanks for the great review. 
A slight correction "This only works if you are using Firefox, Chrome or Safari AND Gmail" - WiseStamp supports all major webmails- Google apps, Yahoo Mail, Live, AOL etc...and you can add RockMelt to the browsers list as well :) 
 
@Ranchelle this is an automated chrome feature we use non that info at all! Feel free to check our privacy policy - http://www.wisestamp.com/privacy-policy 
 
Thanks all for the great comments! 
 

posted on Monday, December 13, 2010 at 6:54 AM by Josh @WiseStamp


Comments have been closed for this article.