Create a Social Media Optimized Email Signature

    by David Wells

    Date

    December 8, 2010 at 8:00 AM

    Email isn't dead. We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix!

    Adding in these elements used to require a fancy email platform and some advanced HTML knowledge. (Not anymore!)

    Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp

    Your new beefed up email signature will help you not only grow your social media outlets, encourage readership on your blog, & boost the idea that you are a thought leader in your space but also help give the recipient a deeper picture of who you (or your company are) and what you are all about.

    What is WiseStamp?

    WiseStamp is a browser addon that lets you create an awesome Email signature that includes your social media profiles, latest blog posts, images, and a bunch of other cool things.

    For example my new signature looks like:
    looks like

    This only works if you are using Firefox, Chrome or Safari AND if you are using Gmail as your email client.

    1. Install WiseStamp for Gmail.


    wisestamp 1

    2. Open the WiseStamp options, click the HTML box to add in a   template , or use the code below.


    wisestamp2

    3. Add in your blog's RSS feed to pull in the latest blog post into your signature.

    This will help drive a little more traffic to your blog and help seed the idea in the persons mind that you are an opinion leader in your industry. 

    wisestamp3

    4. Go into the social media tab and add in social media profiles.

    The profiles you add into your signature are completely up to you. We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me profile (which is a slick scheduling app).

    This will not only help grow your social media fan base but it will also help people get a better feel about who your company is and what you represent.  

    wisestamp5

    5. Go into WiseStamp settings and turn off "Keep WiseStamp credit in signatures box".

    wisestamp4

    Now you have a social media optimized signature that your customers/prospects will be amazed by and ask you how you did that.

    Sample html code

    <table border="0" width="300">
    <tbody>
    <tr>
    <td width="30" align="top"><img style="border: 0;" src="http://img.tweetimag.es/i/ hubspot _b" border="0" alt="Hubspot" width="73" height="73" /></td>
    <td>
    <div style="text-align: left;"><span style="font-size: x-small;"><span style="font-size: xx-small;"><strong><span style="font-size: 8pt; color: gray;"><span><span style="font-size: medium; color: #000000;">David Wells</span><br /> </span></span></strong></span></span><span style="font-weight: bold; font-size: medium; color: #333333;"><span style="font-size: xx-small;"><span style="font-size: 9pt;">Inbound Marketing Consultant</span></span></span><br /> <span style="font-size: xx-small;"><span style="font-size: 8pt; color: gray;"><br /></span></span><span style="color: #808080;"><strong><span style="font-size: xx-small;"><span><span><span>Post a question to the</span> <a href="http://success.hubspot.com/Customer-Discussion-Forum" target="_blank">HubSpot Forums</a></span></span><br /><span><a href="http://success.hubspot.com/log-a-support-request" target="_blank">Log a support request</a></span></span></strong></span></div>
    </td>
    </tr>
    </tbody>
    </table>
    <table border="0" width="300">
    <tbody>
    <tr>
    <td width="30" align="top"><img style="border: 0;" src="http://img.tweetimag.es/i/hubspot_b" border="0" alt="Hubspot" width="73" height="73" /></td>
    <td>
    <div style="text-align: left;"><span style="font-size: x-small;"><span style="font-size: xx-small;"><strong><span style="font-size: 8pt; color: gray;"><span><span style="font-size: medium; color: #000000;">David Wells</span><br /> </span></span></strong></span></span><span style="font-weight: bold; font-size: medium; color: #333333;"><span style="font-size: xx-small;"><span style="font-size: 9pt;">Inbound Marketing Consultant</span></span></span><br /> <span style="font-size: xx-small;"><span style="font-size: 8pt; color: gray;"><br /></span></span><span style="color: #808080;"><strong><span style="font-size: xx-small;"><span><span><span>Post a question to the</span> <a href="http://success.hubspot.com/Customer-Discussion-Forum" target="_blank">HubSpot Forums</a></span></span><br /><span><a href="http://success.hubspot.com/log-a-support-request" target="_blank">Log a support request</a></span></span></strong></span></div>
    </td>
    </tr>
    </tbody>
    </table>

    If you want to pull in your twitter photo change the  red hubspot text  above to your username.

    http://wisestamp.com/goodies/category/signature-examples/

    This sample code looks like: 

    describe the image

    How do you use your email signature to support your marketing efforts?


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