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Everything You Need to Know about Email Design

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16 Creative Email Design Trends to Watch in 2017 [Infographic]

Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements -- giving designers the chance...Read more

Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email. In the...Read more

Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable

If you experience both pain and relief when reading the title of this post, you’re in the right place. As marketers, there’s a story that we know all too well. It starts with a meticulously planned...Read more

How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face...Read more

Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing...Read more

Plain Text vs. HTML Emails: Which Is Better? [New Data]

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines,...Read more

9 Critical Components for Optimized Marketing Emails

As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and...Read more

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates

Creating email templates for your company's email marketing sends can make your life a whole lot easier. Think about it: Every time you send an email, all you need to do is input some copy, an image...Read more

7 Infographics That Make the Case for Mobile Email Optimization

More and more marketers are jumping on the mobile-optimization bandwagon, but it's important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website....Read more

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

When you send an email, a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all...Read more

The First Step in Email Marketing Optimization

The first step in email marketing optimization is: your landing page. Email marketing doesn't stop with a click. You want that click to become a conversion on your site, and that is largely dependent...Read more