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Sometimes, it can seem like there is an endless number of social media sites to participate on. Part of a social media marketer’s challenge can be to filter through what’s important or not important to a discussion, or if a particular site deserves their time and attention. Quora has entered the marketplace as a site worthy of consideration for marketers. A handful of unique features for this question and answer site makes it compelling to marketers.
Getting Started With Quora
Quora shares the features of two popular social media applications and combines them in an interesting way. Quora has a follow feature, which many of us who have used Twitter, should be familiar with. It adds this follow feature to a question and answer system which is similar to LinkedIn Answers or Yahoo Answers. Users on Quora can ask or answer questions and follow questions and people to create a stream of information aligned with their interests.
When first signing up for Quora, users are able to follow their connections from Facebook and Twitter, to start with people and questions to follow from the beginning.
What Is Different About Quora?
As stated previously, Quora shares features with other popular social applications, so what makes Quora unique? Two main elements, design and its community. Quora's design as created a positive initial user experience. Because questions and answers is all Quora does, it has been able to create an great experience around this one aspect of online information sharing.
In addition to design, its initial community, which only really started its rapid growth in the past few months, provides rich and relevant answers. The expertise of the people who are answers questions on Quora is incredibly impressive and adds to the value of using the application.
Marketing Applications of Quora
There’s a few very visible early benefits to Quora. To start off, it caters to specific subject matters in each of their "topics". You can pick your own expertise areas and then stay there as your chief engagement. If your business or expertise is in foreign currency exchange, they have the perfect area where you can relay your leadership and help answer questions for people. Then as a marketer, you can consider the people who are asking questions or engaging in discussion with you as your potential leads.
If you see someone is asking for help picking a good foreign exchange broker, or how to know if someone is a good adviser, don’t be afraid to mention your services and include your URL for your website when answering their question.
You can also use Quora to help do research on what you should blog about - Any good answer is going to be more than a paragraph, and could be used as the basis for your newest blog post. This is a great way to do keyword research and get a sense of what the keyword phrases and description that your potential leads really use, and see what they don't understand or should know about your business.
If someone's asking a fundamental question about your industry, think about writing a blog post to reply and then linking them in your answer to the blog post. You can bring them to your website, show them your calls-to-action, and present them with an offer all while answering their question.
Have you started using Quora yet for your business?
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