Frank V. Cespedes

Frank V. Cespedes

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University. His most recent book is about Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.

What's next in Marketing?

Frank V. Cespedes recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.