Any project you undertake gets easier when you have real examples to guide you -- but it's not always easy to find them. Take buyer personas, for instance. Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own.
So we decided to help. We spoke with three of our customers to see if they'd share their personas with the world -- and they said yes. Below, we've shared their personas, and dissected why their examples are great. Note the different colors of numbers on each example -- those in orange and red are the must-have elements of a ... Read More