Competing With Content Marketing: 7 Steps to Success [Infographic]

by Lisa Toner

Date

April 17, 2014 at 4:00 AM

content-marketing-successIf you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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Oops! 7 Awkward (But Common) Grammar Mistakes

by Lisa Toner

Date

April 10, 2014 at 2:00 PM

mistake-2Okay, so I'm no English major, but I am a content marketer -- attention to grammatical detail is something very near and dear to my heart.

The more time I've spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. This could either

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6 Ways Social Data Can Inform Your Marketing Strategy

by Lisa Toner

Date

March 26, 2014 at 4:00 AM

social-dataSocial media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer -- but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.

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How to Monitor and Improve Your Site's Load Time

by Lisa Toner

Date

March 20, 2014 at 2:00 PM

gearsHave you ever done a Google search?

Silly question, of course you have! Picture this scene for a moment -- you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don't find what you’re looking for, you'll probably try changing up your search terms and go again.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

by Lisa Toner

Date

February 25, 2014 at 4:00 AM

seo-computerSEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don't have the time to sit down and figure it all out. There are endless Google algorithm updates to stay on top of to ensure we're always showing up in search results for our target keywords, but as marketers, we don't always have time to keep up with those ever-changing rules.

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Lisa Toner

Lisa is an inbound marketing content creator in HubSpot’s Dublin office. Reach out to her on Twitter at @LisaToner13


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