How to Be Successful on Twitter: 9 Surprising Stats to Know

    by Lisa Toner

    Date

    November 25, 2014 at 4:00 AM

    twitter-bird-3There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. 

    And thanks to SocialBro, we have new data from over 200,000 corporate tweets to

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    5 True Stories of Email Marketing Nightmares

    by Lisa Toner

    Date

    November 1, 2014 at 8:00 AM

    email-nightmareThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself.

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    New Data Shows European Marketers Aren't Lagging Behind North America

    by Lisa Toner

    Date

    October 2, 2014 at 4:00 AM

    three-legged-raceThere's a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms.

    While this may have been true in the past, European marketers have progressed in leaps

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    Your Leads Are Annoyed With You: Here's Why [Data]

    by Lisa Toner

    Date

    August 28, 2014 at 4:00 AM

    Dont-piss-off-your-leadsWhen your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list.

    But never forget that behind every ebook download form and every demo request, there

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    How to Get More People to Register for Your Next Event

    by Lisa Toner

    Date

    July 24, 2014 at 4:00 AM

    event-crowdAccording to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

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    Lisa Toner

    Lisa is an inbound marketing content creator in HubSpot’s Dublin office. Reach out to her on Twitter at @LisaToner13


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