How to Get More People to Register for Your Next Event

    by Lisa Toner

    Date

    July 24, 2014 at 4:00 AM

    event-crowdAccording to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

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    How to Take Vacation Without Sabotaging Your Sales Team

    by Lisa Toner

    Date

    June 24, 2014 at 4:00 AM

    summer_vacationYou know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it's the exact opposite -- you feel energized and ready to take on the world. 

    How do we have more of the latter days and less of the former?

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    The Characteristics of Content That Turns Skeptics Into Believers

    by Lisa Toner

    Date

    June 19, 2014 at 4:00 AM

    copywriting-1Whether you're just getting started with content marketing or you have an army of copywriters churning it out like Santa's elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans.

    The reason we put our resources into creating content is to grow our business.

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    11 Ideas to Grow Brand Awareness at Lightning Speed

    by Lisa Toner

    Date

    May 30, 2014 at 4:00 AM

    brandawarenessHave you noticed how some of today's biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? Or is it that these hugely successful companies are started by

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    8 Tips on Building Brand Awareness From Top UK Growth Hackers

    by Lisa Toner

    Date

    May 20, 2014 at 4:00 AM

    8-ballBranding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70%

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    Lisa Toner

    Lisa is an inbound marketing content creator in HubSpot’s Dublin office. Reach out to her on Twitter at @LisaToner13


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