Google Hates Your Mobile Website (Here's How to Fix It)

    by Rosalia Cefalu

    Date

    August 23, 2013 at 11:00 AM

    twitter_logoYou have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized

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    Can a People-Centric Social Media Strategy Scale?

    by Rosalia Cefalu

    Date

    May 30, 2013 at 2:00 PM

    scalable-social-media_editedRemember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages.

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    22% of Salespeople Don't Want to Make Money

    by Rosalia Cefalu

    Date

    May 22, 2013 at 12:30 PM

    sales-social-selling“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.

    In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% said they had used social media to sell.

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    3 Big Problems Plaguing Enterprise Marketers (And How to Overcome Them)

    by Rosalia Cefalu

    Date

    March 13, 2013 at 9:00 AM

    enterprise marketing

    This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers -- Enterprise marketers, in particular -- download your free copy of the ebook.

    Remember the last marketing revolution? A clever tagline, a catchy song, or a funny commercial could make or break your brand. Sure, consumers still appreciate these light-hearted things, but they’re simply not compelling enough to have prospects reaching for their wallets.

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    4 Failing Marketing Relationships You Need to Fix ASAP

    by Rosalia Cefalu

    Date

    January 7, 2013 at 5:30 PM

    marketing relationships intermediate

    You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? There’s a disconnect between you two, but it almost seems like more effort to go through a breakup (or a patch up) than to just ... leave it like it is.

    Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this.

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    Rosalia Cefalu

    Rosalia is a Product Marketer at HubSpot. Obsessed with technologies that expand human ability and experience, she aims to leverage these tools to meet Justin Timberlake one day.


    http://www.thedigitalcocoon.com

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